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CITY · 2010 ACS

Montara

California · 2,909 residents · 3.877 sq mi
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The short version

Montara is significantly wealthier than the US average, with a median household income of $161,630. Population has held roughly steady since 2000. 62% of adults hold a bachelor's degree or higher, well above the national rate of 28%. Median home value has more than doubled since 2000, reaching $936,100. With a median age of 46.0, the population is older than the US median of 37.2. Households here earn about 165% more than the California median.

At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 46.0
US median: 37.2
More educated
62% hold a bachelor's degree
US average: 28%
Less affordable
home values up 57%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
2,909
−1%since 2000
from 2,950 in 2000
1990 – 2024
Population density
750 / sq mi
−1%since 2000
from 761 / sq mi in 2000
US average: 261
Median age
46.0
+12%since 2000
from 40.9 in 2000
US average: 37.2
Population, 1990 – 2024
2K3K3K3K4K1990201020202024Montara
20243K
1990201020202024
Section 02

Income & economy

Median household income
$161,630
+34%inflation adjusted, since 2000
from $95,326 in 2000
US average: $52,703
1990 – 2024
Per capita income
$67,583
+52%since 2000
from $44,360 in 2000
US average: $27,286
Households earning $100K+
87.8%
+0.9 ptssince 2009
from 86.9% in 2009
US average: 33.3%
Poverty rate
0.0%
−2.4 ptssince 2000
from 2.4% in 2000
US average: 13.8%
Income inequality (Gini)
0.325
US average: 0.461
Workforce by industry, 2010
Wholesale trade12.5%
US avg: 7.2%
Information9%
US avg: 11.5%
Other services8.2%
US avg: 7%
Public administration4.6%
US avg: 4.9%
Retail trade4.3%
US avg: 10.9%
Arts, entertainment, food2.9%
US avg: 2.4%
Transportation & warehousing1.2%
US avg: 3.1%
Finance & insurance1.1%
US avg: 5.1%
Professional, scientific, technical1.1%
US avg: 4.2%
Agriculture, forestry, fishing0%
US avg: 1.9%
Construction0%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$936,100
+57%inflation adjusted, since 2000
from $472,300 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$2,001
+13%inflation adjusted, since 2000
from $1,402 in 2000
US average: $853
Owner-occupied
68.1%
−14.0 ptssince 2000
from 82.1% in 2000
19.0% rent
Vacancy rate
3.0%
+0.1 ptssince 2009
from 2.9% in 2009
US average: 12.1%
Owner cost-burdened
29.7%
−1.6 ptssince 2009
from 31.3% in 2009
US average: 30.9%
Renter cost-burdened
21.0%
+1.6 ptssince 2009
from 19.4% in 2009
US average: 46.8%
Afford Score
5.8
+17%since 2000
from 5.0 in 2000
1990 – 2024
RELATED:See current rent listings in Montara on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic83.3%(2,457)
Black1%(29)
Hispanic / Latino9.1%(267)
Asian3.7%(108)
Other0%
Diversity Score31.5%(930)
2010
White, non-Hispanic79.4%(2,311)
Black0.5%(15)
Hispanic / Latino11.1%(324)
Asian4.8%(139)
Other1%(28)
Diversity Score38.9%(1,132)
Diversity Score
39
+23%since 2000
from 32 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
61.9%
+14.7 ptssince 2000
from 47.2% in 2000
US average: 27.9%
High school or higher
99.4%
+7.3 ptssince 2000
from 92.2% in 2000
US average: 84.9%
Graduate degree
22.5%
+3.5 ptssince 2000
from 19.0% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
33.1 min
+28%since 2000
from 25.7 min in 2000
US average: 25.2
Drive alone to work
73.6%
+4.6 ptssince 2009
from 69.0% in 2009
US average: 76.2%
Carpooled to work
0.5%
−3.6 ptssince 2009
from 4.1% in 2009
US average: 10.4%
Public transit
5.0%
+0.8 ptssince 2009
from 4.2% in 2009
US average: 4.7%
Worked from home
15.9%
−1.2 ptssince 2009
from 17.1% in 2009
US average: 4.1%
Walked to work
1.3%
−1.7 ptssince 2009
from 3.0% in 2009
US average: 2.8%
Biked to work
1.4%
+1.4 ptssince 2009
from 0.0% in 2009
US average: 0.5%
No vehicle available
2.0%
+0.1 ptssince 2009
from 1.8% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
19.6%
−1.7 ptssince 2009
from 21.3% in 2009
US average: 12.9%
Management & professional
48.0%
−31.4 ptssince 2009
from 79.5% in 2009
US average: 35.2%
Section 08

People & community

Male
46.6%
+1.5 ptssince 2009
from 45.2% in 2009
Female
53.4%
−1.5 ptssince 2009
from 54.8% in 2009
Foreign born
12.3%
+0.1 ptssince 2009
from 12.2% in 2009
US average: 12.8%
Veterans
15.9%
−30.9 ptssince 2009
from 46.8% in 2009
US average: 9.9%
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MONTARA VS
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MONTARA VS
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Frequently asked

How many people live in Montara, California?

Montara, California has about 2,909 residents according to the 2010 American Community Survey.

What is the median household income in Montara, California?

The typical household in Montara, California earns about $161,630 a year. Half of households make more than that, and half make less.

Is Montara, California expensive?

In Montara, California, the median home is worth about $936,100, and the typical rent is about $2,001 a month.

How educated are people in Montara, California?

About 61.9% of adults age 25 and over in Montara, California hold a bachelor's degree or higher.

What is the poverty rate in Montara, California?

About 0.0% of people in Montara, California live below the federal poverty line.

Has Montara, California grown since 1990?

Yes, Montara, California has grown since 1990. The population has added about 384 residents, a change of about 15 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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