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CITY

Montara

California · 2,917 residents · 3.877 sq mi
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The short version

Montara is significantly wealthier than the US average, with a median household income of $233,826. Population has held roughly steady since 2000. 67% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has roughly tripled since 2000, reaching $1,580,700. With a median age of 50.5, the population is older than the US median of 38.9. It ranks in the top 1% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 50.5
US median: 38.9
More educated
67% hold a bachelor's degree
US average: 36%
Less affordable
home values up 84%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,917
−1%since 2000
from 2,950 in 2000
1990 – 2024
Population density
752 / sq mi
−1%since 2000
from 761 / sq mi in 2000
US average: 281
Median age
50.5
+23%since 2000
from 40.9 in 2000
US average: 38.9
Population, 1990 – 2024
2K3K3K3K4K1990201020202024Montara
20243K
1990201020202024
Section 02

Income & economy

Median household income
$233,826
+35%inflation adjusted, since 2000
from $95,326 in 2000
US average: $82,259
1990 – 2024
Per capita income
$90,748
+105%since 2000
from $44,360 in 2000
US average: $44,673
Households earning $100K+
88.5%
+1.6 ptssince 2009
from 86.9% in 2009
US average: 53.3%
Poverty rate
3.4%
+1.0 ptssince 2000
from 2.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.372
+15%since 2010
from 0.325 in 2010
US average: 0.476
Workforce by industry, 2024
Information6.5%
US avg: 10.8%
Finance & insurance4.2%
US avg: 5.9%
Professional, scientific, technical4.2%
US avg: 5.1%
Transportation & warehousing3.7%
US avg: 2.2%
Retail trade1.8%
US avg: 9.9%
Wholesale trade1%
US avg: 6.9%
Arts, entertainment, food0.6%
US avg: 1.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Other services0%
US avg: 6.7%
Public administration0%
US avg: 4.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$1,580,700
+84%inflation adjusted, since 2000
from $472,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$3,032
+19%inflation adjusted, since 2000
from $1,402 in 2000
US average: $1,442
Owner-occupied
78.2%
−3.9 ptssince 2000
from 82.1% in 2000
21.8% rent
Vacancy rate
17.2%
+14.2 ptssince 2009
from 2.9% in 2009
US average: 10.0%
Owner cost-burdened
24.2%
−7.1 ptssince 2009
from 31.3% in 2009
US average: 22.9%
Renter cost-burdened
13.2%
−6.1 ptssince 2009
from 19.4% in 2009
US average: 47.4%
Afford Score
6.8
+36%since 2000
from 5.0 in 2000
1990 – 2024
Gentrification Score
50
RELATED:See current rent listings in Montara on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic83.3%(2,457)
Black1%(29)
Hispanic / Latino9.1%(267)
Asian3.7%(108)
Other0%
Diversity Score31.5%(930)
2024
White, non-Hispanic67.2%(1,959)
Black0%(0)
Hispanic / Latino24.8%(724)
Asian1.8%(53)
Other6.2%(181)
Diversity Score60.4%(1,762)
Diversity Score
60
+92%since 2000
from 32 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
66.9%
+19.7 ptssince 2000
from 47.2% in 2000
US average: 35.6%
High school or higher
94.8%
+2.6 ptssince 2000
from 92.2% in 2000
US average: 89.6%
Graduate degree
43.5%
+24.5 ptssince 2000
from 19.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
31.2 min
+21%since 2000
from 25.7 min in 2000
US average: 26.5
Drive alone to work
54.5%
−14.5 ptssince 2009
from 69.0% in 2009
US average: 68.9%
Carpooled to work
9.9%
+5.8 ptssince 2009
from 4.1% in 2009
US average: 8.5%
Public transit
0.0%
−4.2 ptssince 2009
from 4.2% in 2009
US average: 3.2%
Worked from home
28.7%
+11.6 ptssince 2009
from 17.1% in 2009
US average: 15.0%
Walked to work
0.0%
−3.0 ptssince 2009
from 3.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
0.0%
−1.8 ptssince 2009
from 1.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
9.5%
+8.8 ptssince 2011
from 0.7% in 2011
US average: 5.2%
Labor force participation
68.1%
−4.6 ptssince 2011
from 72.7% in 2011
US average: 63.5%
Self-employed
15.4%
−5.9 ptssince 2009
from 21.3% in 2009
US average: 13.1%
Management & professional
64.7%
−14.7 ptssince 2009
from 79.5% in 2009
US average: 42.5%
Section 08

People & community

Male
56.3%
+11.1 ptssince 2009
from 45.2% in 2009
Female
43.7%
−11.1 ptssince 2009
from 54.8% in 2009
Foreign born
10.6%
−1.6 ptssince 2009
from 12.2% in 2009
US average: 14.1%
Veterans
3.6%
−43.2 ptssince 2009
from 46.8% in 2009
US average: 6.2%
With a disability
15.7%
+7.5 ptssince 2012
from 8.2% in 2012
US average: 13.3%
Uninsured
0.0%
−99.2 ptssince 2013
from 99.2% in 2013
US average: 8.4%
Broadband at home
93.2%
+6.3 ptssince 2017
from 86.9% in 2017
US average: 91.0%
English only at home
85.5%
−7.7 ptssince 2016
from 93.2% in 2016
US average: 77.7%
Spanish at home
11.8%
+8.8 ptssince 2016
from 3.1% in 2016
US average: 13.6%
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MONTARA VS
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MONTARA VS
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Frequently asked

How many people live in Montara, California?

Montara, California has about 2,917 residents according to the 2024 American Community Survey.

What is the median household income in Montara, California?

The typical household in Montara, California earns about $233,826 a year. Half of households make more than that, and half make less.

Is Montara, California expensive?

In Montara, California, the median home is worth about $1,580,700, and the typical rent is about $3,032 a month.

How educated are people in Montara, California?

About 66.9% of adults age 25 and over in Montara, California hold a bachelor's degree or higher.

What is the poverty rate in Montara, California?

About 3.4% of people in Montara, California live below the federal poverty line.

Has Montara, California grown since 1990?

Yes, Montara, California has grown since 1990. The population has added about 392 residents, a change of about 16 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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