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CITY

Wisconsin Dells

Wisconsin · 3,149 residents (2025 est.) · 7.838 sq mi
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The short version

Wisconsin Dells has notably lower household income than the US average, with a median household income of $54,688. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $207,100. Households here earn about 29% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.8
US median: 38.9
Less educated
24% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,547
+5%since 2000
from 2,418 in 2000
1990 – 2025
Population density
325 / sq mi
+5%since 2000
from 308 / sq mi in 2000
US average: 281
Median age
42.8
+5%since 2000
from 40.6 in 2000
US average: 38.9

PEP 2025 EST:3,149 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K2K3K3K3K1990201020202024Wisconsin Dells
20243K
1990201020202024
Section 02

Income & economy

Median household income
$54,688
−16%inflation adjusted, since 2000
from $35,699 in 2000
US average: $82,259
1990 – 2024
Per capita income
$34,771
+48%since 2000
from $23,447 in 2000
US average: $44,673
Households earning $100K+
35.4%
+10.0 ptssince 2009
from 25.4% in 2009
US average: 53.3%
Poverty rate
11.3%
+3.8 ptssince 2000
from 7.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.446
+6%since 2010
from 0.420 in 2010
US average: 0.476
Workforce by industry, 2024
Information15.5%
US avg: 10.8%
Wholesale trade9.4%
US avg: 6.9%
Transportation & warehousing6.4%
US avg: 2.2%
Retail trade5.6%
US avg: 9.9%
Agriculture, forestry, fishing1.9%
US avg: 1.6%
Construction1.9%
US avg: 1.2%
Arts, entertainment, food1.3%
US avg: 1.9%
Other services0.7%
US avg: 6.7%
Public administration0.7%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
Finance & insurance0%
US avg: 5.9%
Professional, scientific, technical0%
US avg: 5.1%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$207,100
+19%inflation adjusted, since 2000
from $95,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$971
+32%inflation adjusted, since 2000
from $405 in 2000
US average: $1,442
Owner-occupied
54.0%
−8.9 ptssince 2000
from 62.9% in 2000
46.0% rent
Vacancy rate
18.0%
+2.2 ptssince 2009
from 15.8% in 2009
US average: 10.0%
Owner cost-burdened
23.7%
−13.9 ptssince 2009
from 37.6% in 2009
US average: 22.9%
Renter cost-burdened
37.9%
+12.9 ptssince 2009
from 24.9% in 2009
US average: 47.4%
Afford Score
3.8
+42%since 2000
from 2.7 in 2000
1990 – 2024
Gentrification Score
32
RELATED:See current rent listings in Wisconsin Dells on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.4%(2,330)
Black0.4%(9)
Hispanic / Latino1.7%(41)
Asian0.2%(5)
Other0%
Diversity Score5.7%(137)
2024
White, non-Hispanic78.4%(1,997)
Black3.7%(95)
Hispanic / Latino13.8%(352)
Asian0%(0)
Other4%(103)
Diversity Score45.4%(1,156)
Diversity Score
45
+702%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
24.3%
+7.1 ptssince 2000
from 17.3% in 2000
US average: 35.6%
High school or higher
96.5%
+13.6 ptssince 2000
from 83.0% in 2000
US average: 89.6%
Graduate degree
7.8%
+2.0 ptssince 2000
from 5.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
21.5 min
+64%since 2000
from 13.2 min in 2000
US average: 26.5
Drive alone to work
77.7%
−4.0 ptssince 2009
from 81.7% in 2009
US average: 68.9%
Carpooled to work
14.3%
+8.1 ptssince 2009
from 6.2% in 2009
US average: 8.5%
Public transit
3.0%
+2.8 ptssince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
3.3%
−5.2 ptssince 2009
from 8.4% in 2009
US average: 15.0%
Walked to work
0.0%
−3.4 ptssince 2009
from 3.4% in 2009
US average: 2.4%
Biked to work
1.8%
+1.8 ptssince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
12.0%
+4.3 ptssince 2009
from 7.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
15.5%
+7.5 ptssince 2011
from 8.1% in 2011
US average: 5.2%
Labor force participation
60.6%
−6.9 ptssince 2011
from 67.5% in 2011
US average: 63.5%
Self-employed
23.8%
+13.6 ptssince 2009
from 10.2% in 2009
US average: 13.1%
Management & professional
46.5%
−8.2 ptssince 2009
from 54.7% in 2009
US average: 42.5%
Section 08

People & community

Male
47.2%
−0.4 ptssince 2009
from 47.5% in 2009
Female
52.8%
+0.4 ptssince 2009
from 52.5% in 2009
Foreign born
7.0%
−7.6 ptssince 2009
from 14.7% in 2009
US average: 14.1%
Veterans
11.0%
−39.2 ptssince 2009
from 50.2% in 2009
US average: 6.2%
With a disability
11.3%
−0.4 ptssince 2012
from 11.7% in 2012
US average: 13.3%
Uninsured
6.0%
−77.3 ptssince 2013
from 83.3% in 2013
US average: 8.4%
Broadband at home
69.3%
−5.2 ptssince 2017
from 74.5% in 2017
US average: 91.0%
English only at home
87.8%
+1.4 ptssince 2016
from 86.4% in 2016
US average: 77.7%
Spanish at home
9.7%
+3.2 ptssince 2016
from 6.5% in 2016
US average: 13.6%
Drill deeper

Places similar to Wisconsin Dells

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Pop 3,011
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Compare Wisconsin Dells to nearby cities

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WISCONSIN DELLS VS
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WISCONSIN DELLS VS
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WISCONSIN DELLS VS
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Income$125,220+129%
Home value$515,900+149%
Population16,411+421%
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Frequently asked

How many people live in Wisconsin Dells, Wisconsin?

Wisconsin Dells, Wisconsin has about 2,547 residents according to the 2024 American Community Survey.

What is the median household income in Wisconsin Dells, Wisconsin?

The typical household in Wisconsin Dells, Wisconsin earns about $54,688 a year. Half of households make more than that, and half make less.

Is Wisconsin Dells, Wisconsin expensive?

In Wisconsin Dells, Wisconsin, the median home is worth about $207,100, and the typical rent is about $971 a month.

How educated are people in Wisconsin Dells, Wisconsin?

About 24.3% of adults age 25 and over in Wisconsin Dells, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Wisconsin Dells, Wisconsin?

About 11.3% of people in Wisconsin Dells, Wisconsin live below the federal poverty line.

Has Wisconsin Dells, Wisconsin grown since 1990?

Yes, Wisconsin Dells, Wisconsin has grown since 1990. The population has added about 165 residents, a change of about 7 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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