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CITY · 2020 ACS

Wisconsin Dells

Wisconsin · 2,942 residents · 7.838 sq mi
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The short version

Wisconsin Dells has lower-than-average household income, with a median household income of $56,831. Population has grown 22% since 2000. Median home value has risen by half since 2000, reaching $160,700.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 39.9
US median: 38.8
Less educated
27% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
2,942
+22%since 2000
from 2,418 in 2000
1990 – 2025
Population density
375 / sq mi
+22%since 2000
from 308 / sq mi in 2000
US average: 280
Median age
39.9
−2%since 2000
from 40.6 in 2000
US average: 38.8
Population, 1990 – 2024
2K2K3K3K3K1990201020202024Wisconsin Dells
20243K
1990201020202024
Section 02

Income & economy

Median household income
$56,831
+6%inflation adjusted, since 2000
from $35,699 in 2000
US average: $66,278
1990 – 2024
Per capita income
$33,433
+43%since 2000
from $23,447 in 2000
US average: $35,364
Households earning $100K+
33.1%
+7.7 ptssince 2009
from 25.4% in 2009
US average: 43.9%
Poverty rate
10.7%
+3.2 ptssince 2000
from 7.5% in 2000
US average: 12.8%
Workforce by industry, 2020
Information12.6%
US avg: 11.1%
Retail trade6.8%
US avg: 10%
Transportation & warehousing4.3%
US avg: 2.5%
Arts, entertainment, food3.5%
US avg: 2%
Other services3%
US avg: 6.6%
Public administration3%
US avg: 4.7%
Finance & insurance2.8%
US avg: 5.5%
Professional, scientific, technical2.8%
US avg: 4.7%
Wholesale trade2.2%
US avg: 6.7%
Agriculture, forestry, fishing0.3%
US avg: 1.7%
Construction0.3%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$160,700
+12%inflation adjusted, since 2000
from $95,300 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$852
+40%inflation adjusted, since 2000
from $405 in 2000
US average: $1,124
Owner-occupied
55.8%
−7.1 ptssince 2000
from 62.9% in 2000
44.2% rent
Afford Score
2.8
+6%since 2000
from 2.7 in 2000
1990 – 2024
RELATED:See current rent listings in Wisconsin Dells on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.4%(2,330)
Black0.4%(9)
Hispanic / Latino1.7%(41)
Asian0.2%(5)
Other0%
Diversity Score5.7%(137)
2020
White, non-Hispanic80.7%(2,374)
Black2.9%(84)
Hispanic / Latino12.4%(365)
Asian0.4%(11)
Other0%(0)
Diversity Score35.1%(1,033)
Diversity Score
35
+520%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
27.4%
+10.1 ptssince 2000
from 17.3% in 2000
US average: 32.9%
High school or higher
94.9%
+11.9 ptssince 2000
from 83.0% in 2000
US average: 88.5%
Graduate degree
9.2%
+3.3 ptssince 2000
from 5.8% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
19.0 min
+45%since 2000
from 13.2 min in 2000
US average: 26.9
Drive alone to work
69.2%
−12.6 ptssince 2009
from 81.7% in 2009
US average: 75.1%
No vehicle available
9.1%
+1.5 ptssince 2009
from 7.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
9.5%
+1.4 ptssince 2011
from 8.1% in 2011
US average: 5.4%
Labor force participation
73.1%
+5.6 ptssince 2011
from 67.5% in 2011
US average: 63.4%
Management & professional
45.7%
−9.0 ptssince 2009
from 54.7% in 2009
US average: 39.3%
Section 08

People & community

Male
50.7%
+3.2 ptssince 2009
from 47.5% in 2009
Female
49.3%
−3.2 ptssince 2009
from 52.5% in 2009
Foreign born
6.0%
−8.6 ptssince 2009
from 14.7% in 2009
US average: 13.5%
Uninsured
9.1%
−74.2 ptssince 2013
from 83.3% in 2013
US average: 8.8%
Drill deeper

Places similar to Wisconsin Dells

Bushnell
Pop 3,157
Hill 'n Dale
Pop 3,083
Chattahoochee
Pop 3,011
Crystal River
Pop 3,618
Places similar to Wisconsin Dells
Head to head

Compare Wisconsin Dells to nearby cities

WISCONSIN DELLS VS
Baraboo
Income$69,750+23%
Home value$222,100+38%
Population13,224+320%
SEE FULL COMPARISON →
WISCONSIN DELLS VS
Reedsburg
Income$75,028+32%
Home value$229,100+43%
Population10,641+238%
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WISCONSIN DELLS VS
Portage
Income$64,722+14%
Home value$204,900+28%
Population9,956+216%
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WISCONSIN DELLS VS
Waunakee
Income$125,220+120%
Home value$515,900+221%
Population16,411+421%
SEE FULL COMPARISON →
Frequently asked

How many people live in Wisconsin Dells, Wisconsin?

Wisconsin Dells, Wisconsin has about 2,942 residents according to the 2020 American Community Survey.

What is the median household income in Wisconsin Dells, Wisconsin?

The typical household in Wisconsin Dells, Wisconsin earns about $56,831 a year. Half of households make more than that, and half make less.

Is Wisconsin Dells, Wisconsin expensive?

In Wisconsin Dells, Wisconsin, the median home is worth about $160,700, and the typical rent is about $852 a month.

How educated are people in Wisconsin Dells, Wisconsin?

About 27.4% of adults age 25 and over in Wisconsin Dells, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Wisconsin Dells, Wisconsin?

About 10.7% of people in Wisconsin Dells, Wisconsin live below the federal poverty line.

Has Wisconsin Dells, Wisconsin grown since 1990?

Yes, Wisconsin Dells, Wisconsin has grown since 1990. The population has added about 560 residents, a change of about 24 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →