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CITY

Spooner

Wisconsin · 2,531 residents (2025 est.) · 4.034 sq mi
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The short version

Spooner has notably lower household income than the US average, with a median household income of $44,737. Population has declined 14% since 2000. 23% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $165,500. With a median age of 52.3, the population is older than the US median of 38.9. Households here earn about 42% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 52.3
US median: 38.9
Less educated
23% hold a bachelor's degree
US average: 36%
Less affordable
home values up 30%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,278
−14%since 2000
from 2,653 in 2000
1990 – 2025
Population density
565 / sq mi
−14%since 2000
from 658 / sq mi in 2000
US average: 281
Median age
52.3
+29%since 2000
from 40.7 in 2000
US average: 38.9

PEP 2025 EST:2,531 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K2K2K3K3K1990201020202024Spooner
20242K
1990201020202024
Section 02

Income & economy

Median household income
$44,737
−12%inflation adjusted, since 2000
from $27,768 in 2000
US average: $82,259
1990 – 2024
Per capita income
$30,963
+89%since 2000
from $16,390 in 2000
US average: $44,673
Households earning $100K+
28.7%
+18.9 ptssince 2009
from 9.8% in 2009
US average: 53.3%
Poverty rate
21.6%
+9.7 ptssince 2000
from 11.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.484
+11%since 2010
from 0.435 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade21%
US avg: 9.9%
Information17.7%
US avg: 10.8%
Other services5.5%
US avg: 6.7%
Finance & insurance3.9%
US avg: 5.9%
Professional, scientific, technical3.9%
US avg: 5.1%
Public administration3.1%
US avg: 4.8%
Wholesale trade1.8%
US avg: 6.9%
Transportation & warehousing0.7%
US avg: 2.2%
Arts, entertainment, food0.7%
US avg: 1.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$165,500
+30%inflation adjusted, since 2000
from $70,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$763
−1%inflation adjusted, since 2000
from $423 in 2000
US average: $1,442
Owner-occupied
56.8%
−3.5 ptssince 2000
from 60.3% in 2000
43.2% rent
Vacancy rate
7.0%
−8.2 ptssince 2009
from 15.2% in 2009
US average: 10.0%
Owner cost-burdened
22.5%
−17.0 ptssince 2009
from 39.5% in 2009
US average: 22.9%
Renter cost-burdened
56.3%
−9.3 ptssince 2009
from 65.6% in 2009
US average: 47.4%
Afford Score
3.7
+47%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
55
RELATED:See current rent listings in Spooner on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.6%(2,536)
Black0.4%(10)
Hispanic / Latino1.2%(32)
Asian0%(1)
Other0%
Diversity Score4.1%(109)
2024
White, non-Hispanic85.7%(1,953)
Black0%(1)
Hispanic / Latino7.3%(167)
Asian1.8%(42)
Other5%(115)
Diversity Score32.1%(731)
Diversity Score
32
+680%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
22.9%
+7.1 ptssince 2000
from 15.8% in 2000
US average: 35.6%
High school or higher
90.4%
+7.3 ptssince 2000
from 83.0% in 2000
US average: 89.6%
Graduate degree
4.6%
+0.6 ptssince 2000
from 4.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
18.0 min
+42%since 2000
from 12.7 min in 2000
US average: 26.5
Drive alone to work
71.4%
+8.6 ptssince 2009
from 62.8% in 2009
US average: 68.9%
Carpooled to work
8.0%
+0.6 ptssince 2009
from 7.3% in 2009
US average: 8.5%
Public transit
0.0%
−0.1 ptssince 2009
from 0.1% in 2009
US average: 3.2%
Worked from home
15.3%
+13.4 ptssince 2009
from 1.9% in 2009
US average: 15.0%
Walked to work
4.2%
−4.9 ptssince 2009
from 9.1% in 2009
US average: 2.4%
Biked to work
1.2%
−16.9 ptssince 2009
from 18.2% in 2009
US average: 0.4%
No vehicle available
9.1%
+5.1 ptssince 2009
from 4.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
9.9%
+2.4 ptssince 2011
from 7.6% in 2011
US average: 5.2%
Labor force participation
52.9%
−8.3 ptssince 2011
from 61.2% in 2011
US average: 63.5%
Self-employed
10.1%
+0.7 ptssince 2009
from 9.4% in 2009
US average: 13.1%
Management & professional
33.3%
−20.9 ptssince 2009
from 54.2% in 2009
US average: 42.5%
Section 08

People & community

Male
49.9%
+13.1 ptssince 2009
from 36.7% in 2009
Female
50.1%
−13.1 ptssince 2009
from 63.3% in 2009
Foreign born
3.1%
+1.8 ptssince 2009
from 1.3% in 2009
US average: 14.1%
Veterans
5.1%
−28.1 ptssince 2009
from 33.2% in 2009
US average: 6.2%
With a disability
21.4%
+4.9 ptssince 2012
from 16.5% in 2012
US average: 13.3%
Uninsured
7.0%
−83.7 ptssince 2013
from 90.7% in 2013
US average: 8.4%
Broadband at home
84.3%
+24.3 ptssince 2017
from 60.0% in 2017
US average: 91.0%
English only at home
93.6%
−2.6 ptssince 2016
from 96.2% in 2016
US average: 77.7%
Spanish at home
3.9%
+3.1 ptssince 2016
from 0.8% in 2016
US average: 13.6%
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Frequently asked

How many people live in Spooner, Wisconsin?

Spooner, Wisconsin has about 2,278 residents according to the 2024 American Community Survey.

What is the median household income in Spooner, Wisconsin?

The typical household in Spooner, Wisconsin earns about $44,737 a year. Half of households make more than that, and half make less.

Is Spooner, Wisconsin expensive?

In Spooner, Wisconsin, the median home is worth about $165,500, and the typical rent is about $763 a month.

How educated are people in Spooner, Wisconsin?

About 22.9% of adults age 25 and over in Spooner, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Spooner, Wisconsin?

About 21.6% of people in Spooner, Wisconsin live below the federal poverty line.

Has Spooner, Wisconsin grown since 1990?

Yes, Spooner, Wisconsin has shrunk since 1990. The population has lost about 186 residents, a change of about -8 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →