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CITY · 2010 ACS

Prescott

Wisconsin · 4,258 residents · 2.834 sq mi
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The short version

Prescott is wealthier than most US places, with a median household income of $64,602. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $200,700. Households here earn about 25% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $52,703
Mid-age
median age 36.5
US median: 37.2
Less educated
20% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
4,258
+13%since 2000
from 3,764 in 2000
1990 – 2025
Population density
1,502 / sq mi
+13%since 2000
from 1,328 / sq mi in 2000
US average: 261
Median age
36.5
+6%since 2000
from 34.5 in 2000
US average: 37.2
Population, 1990 – 2024
3K3K4K4K5K1990201020202024Prescott
20245K
1990201020202024
Section 02

Income & economy

Median household income
$64,602
−3%inflation adjusted, since 2000
from $52,598 in 2000
US average: $52,703
1990 – 2024
Per capita income
$31,395
+39%since 2000
from $22,610 in 2000
US average: $27,286
Households earning $100K+
42.2%
+4.9 ptssince 2009
from 37.4% in 2009
US average: 33.3%
Poverty rate
8.5%
+3.9 ptssince 2000
from 4.6% in 2000
US average: 13.8%
Income inequality (Gini)
0.402
US average: 0.461
Workforce by industry, 2010
Retail trade20.4%
US avg: 10.9%
Information13.8%
US avg: 11.5%
Other services8.8%
US avg: 7%
Public administration7.5%
US avg: 4.9%
Finance & insurance7%
US avg: 5.1%
Professional, scientific, technical6.1%
US avg: 4.2%
Wholesale trade4%
US avg: 7.2%
Agriculture, forestry, fishing2%
US avg: 1.9%
Construction2%
US avg: 1.4%
Transportation & warehousing1.8%
US avg: 3.1%
Education & health services0.9%
US avg: 0.9%
Arts, entertainment, food0.5%
US avg: 2.4%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$200,700
+22%inflation adjusted, since 2000
from $130,000 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$745
−4%inflation adjusted, since 2000
from $611 in 2000
US average: $853
Owner-occupied
54.7%
−11.9 ptssince 2000
from 66.6% in 2000
30.4% rent
Vacancy rate
11.4%
+1.9 ptssince 2009
from 9.5% in 2009
US average: 12.1%
Owner cost-burdened
35.0%
+1.7 ptssince 2009
from 33.3% in 2009
US average: 30.9%
Renter cost-burdened
43.6%
+10.8 ptssince 2009
from 32.8% in 2009
US average: 46.8%
Afford Score
3.1
+26%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Prescott on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.3%(3,662)
Black0.2%(8)
Hispanic / Latino1.2%(46)
Asian0.2%(9)
Other0%
Diversity Score4.2%(157)
2010
White, non-Hispanic94.7%(4,034)
Black0.3%(12)
Hispanic / Latino2%(87)
Asian0.4%(18)
Other1.8%(75)
Diversity Score11%(469)
Diversity Score
11
+164%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.2%
−1.2 ptssince 2000
from 21.4% in 2000
US average: 27.9%
High school or higher
96.9%
+2.3 ptssince 2000
from 94.6% in 2000
US average: 84.9%
Graduate degree
7.3%
+1.6 ptssince 2000
from 5.7% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
27.3 min
+61%since 2000
from 17.0 min in 2000
US average: 25.2
Drive alone to work
83.1%
−0.4 ptssince 2009
from 83.5% in 2009
US average: 76.2%
Carpooled to work
12.6%
+1.1 ptssince 2009
from 11.5% in 2009
US average: 10.4%
Public transit
0.0%
−0.7 ptssince 2009
from 0.7% in 2009
US average: 4.7%
Worked from home
3.7%
+0.7 ptssince 2009
from 2.9% in 2009
US average: 4.1%
Walked to work
0.6%
−0.7 ptssince 2009
from 1.3% in 2009
US average: 2.8%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.5%
No vehicle available
1.6%
−0.4 ptssince 2009
from 2.0% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
16.9%
+0.9 ptssince 2009
from 16.0% in 2009
US average: 12.9%
Management & professional
26.6%
−33.1 ptssince 2009
from 59.7% in 2009
US average: 35.2%
Section 08

People & community

Male
48.6%
−0.8 ptssince 2009
from 49.4% in 2009
Female
51.4%
+0.8 ptssince 2009
from 50.6% in 2009
Foreign born
0.3%
+0.3 ptssince 2009
from 0.0% in 2009
US average: 12.8%
Veterans
12.6%
−37.5 ptssince 2009
from 50.1% in 2009
US average: 9.9%
Drill deeper

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Compare Prescott to nearby cities

PRESCOTT VS
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Income$93,998+46%
Home value$322,400+61%
Population22,563+393%
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PRESCOTT VS
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Income$120,791+87%
Home value$378,800+89%
Population43,604+852%
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PRESCOTT VS
River Falls
Income$83,627+29%
Home value$327,600+63%
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PRESCOTT VS
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Income$125,310+94%
Home value$450,200+124%
Population81,558+1680%
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Frequently asked

How many people live in Prescott, Wisconsin?

Prescott, Wisconsin has about 4,258 residents according to the 2010 American Community Survey.

What is the median household income in Prescott, Wisconsin?

The typical household in Prescott, Wisconsin earns about $64,602 a year. Half of households make more than that, and half make less.

Is Prescott, Wisconsin expensive?

In Prescott, Wisconsin, the median home is worth about $200,700, and the typical rent is about $745 a month.

How educated are people in Prescott, Wisconsin?

About 20.2% of adults age 25 and over in Prescott, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Prescott, Wisconsin?

About 8.5% of people in Prescott, Wisconsin live below the federal poverty line.

Has Prescott, Wisconsin grown since 1990?

Yes, Prescott, Wisconsin has grown since 1990. The population has added about 1,015 residents, a change of about 31 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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