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CITY

Prescott

Wisconsin · 4,581 residents (2025 est.) · 2.834 sq mi
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The short version

Prescott has roughly average household income, with a median household income of $74,412. Population has grown 20% since 2000. Median home value has more than doubled since 2000, reaching $306,900.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.5
US median: 38.9
Average education
34% hold a bachelor's degree
US average: 36%
Less affordable
home values up 30%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
4,503
+20%since 2000
from 3,764 in 2000
1990 – 2025
Population density
1,589 / sq mi
+20%since 2000
from 1,328 / sq mi in 2000
US average: 281
Median age
41.5
+20%since 2000
from 34.5 in 2000
US average: 38.9

PEP 2025 EST:4,581 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3K3K4K4K5K1990201020202024Prescott
20245K
1990201020202024
Section 02

Income & economy

Median household income
$74,412
−22%inflation adjusted, since 2000
from $52,598 in 2000
US average: $82,259
1990 – 2024
Per capita income
$42,797
+89%since 2000
from $22,610 in 2000
US average: $44,673
Households earning $100K+
49.4%
+12.1 ptssince 2009
from 37.4% in 2009
US average: 53.3%
Poverty rate
11.5%
+6.9 ptssince 2000
from 4.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.425
+6%since 2010
from 0.402 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade13%
US avg: 6.9%
Retail trade12.2%
US avg: 9.9%
Information10.5%
US avg: 10.8%
Other services5.4%
US avg: 6.7%
Public administration5.4%
US avg: 4.8%
Finance & insurance4.9%
US avg: 5.9%
Professional, scientific, technical4.9%
US avg: 5.1%
Transportation & warehousing1.6%
US avg: 2.2%
Arts, entertainment, food0.7%
US avg: 1.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$306,900
+30%inflation adjusted, since 2000
from $130,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,189
+7%inflation adjusted, since 2000
from $611 in 2000
US average: $1,442
Owner-occupied
62.6%
−4.0 ptssince 2000
from 66.6% in 2000
37.4% rent
Vacancy rate
7.7%
−1.8 ptssince 2009
from 9.5% in 2009
US average: 10.0%
Owner cost-burdened
23.5%
−9.8 ptssince 2009
from 33.3% in 2009
US average: 22.9%
Renter cost-burdened
47.9%
+15.1 ptssince 2009
from 32.8% in 2009
US average: 47.4%
Afford Score
4.1
+67%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
48
RELATED:See current rent listings in Prescott on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.3%(3,662)
Black0.2%(8)
Hispanic / Latino1.2%(46)
Asian0.2%(9)
Other0%
Diversity Score4.2%(157)
2024
White, non-Hispanic82.5%(3,713)
Black2.8%(127)
Hispanic / Latino5.7%(255)
Asian2.4%(107)
Other6.7%(301)
Diversity Score38.9%(1,751)
Diversity Score
39
+832%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
34.2%
+12.8 ptssince 2000
from 21.4% in 2000
US average: 35.6%
High school or higher
94.8%
+0.2 ptssince 2000
from 94.6% in 2000
US average: 89.6%
Graduate degree
11.2%
+5.5 ptssince 2000
from 5.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.4 min
+32%since 2000
from 17.0 min in 2000
US average: 26.5
Drive alone to work
69.9%
−13.7 ptssince 2009
from 83.5% in 2009
US average: 68.9%
Carpooled to work
5.0%
−6.6 ptssince 2009
from 11.5% in 2009
US average: 8.5%
Public transit
0.0%
−0.7 ptssince 2009
from 0.7% in 2009
US average: 3.2%
Worked from home
18.3%
+15.4 ptssince 2009
from 2.9% in 2009
US average: 15.0%
Walked to work
5.6%
+4.3 ptssince 2009
from 1.3% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
5.9%
+3.9 ptssince 2009
from 2.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.1%
−0.9 ptssince 2011
from 4.1% in 2011
US average: 5.2%
Labor force participation
66.7%
−11.2 ptssince 2011
from 77.9% in 2011
US average: 63.5%
Self-employed
11.7%
−4.3 ptssince 2009
from 16.0% in 2009
US average: 13.1%
Management & professional
35.8%
−23.9 ptssince 2009
from 59.7% in 2009
US average: 42.5%
Section 08

People & community

Male
46.1%
−3.3 ptssince 2009
from 49.4% in 2009
Female
53.9%
+3.3 ptssince 2009
from 50.6% in 2009
Foreign born
4.7%
+4.7 ptssince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
6.2%
−43.9 ptssince 2009
from 50.1% in 2009
US average: 6.2%
With a disability
9.1%
−5.0 ptssince 2012
from 14.1% in 2012
US average: 13.3%
Uninsured
0.7%
−93.9 ptssince 2013
from 94.6% in 2013
US average: 8.4%
Broadband at home
93.8%
+20.7 ptssince 2017
from 73.1% in 2017
US average: 91.0%
English only at home
98.7%
+3.6 ptssince 2016
from 95.1% in 2016
US average: 77.7%
Spanish at home
0.0%
−0.9 ptssince 2016
from 1.0% in 2016
US average: 13.6%
Drill deeper

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Frequently asked

How many people live in Prescott, Wisconsin?

Prescott, Wisconsin has about 4,503 residents according to the 2024 American Community Survey.

What is the median household income in Prescott, Wisconsin?

The typical household in Prescott, Wisconsin earns about $74,412 a year. Half of households make more than that, and half make less.

Is Prescott, Wisconsin expensive?

In Prescott, Wisconsin, the median home is worth about $306,900, and the typical rent is about $1,189 a month.

How educated are people in Prescott, Wisconsin?

About 34.2% of adults age 25 and over in Prescott, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Prescott, Wisconsin?

About 11.5% of people in Prescott, Wisconsin live below the federal poverty line.

Has Prescott, Wisconsin grown since 1990?

Yes, Prescott, Wisconsin has grown since 1990. The population has added about 1,260 residents, a change of about 39 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →