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CITY

Osceola

Wisconsin · 2,890 residents (2025 est.) · 4.067 sq mi
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The short version

Osceola has notably lower household income than the US average, with a median household income of $53,361. Population has grown 18% since 2000. Median home value has more than doubled since 2000, reaching $230,600. At a median age of 33.5, residents skew younger than the country as a whole. Households here earn about 31% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 33.5
US median: 38.9
Less educated
24% hold a bachelor's degree
US average: 36%
Less affordable
home values up 33%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,849
+18%since 2000
from 2,421 in 2000
1990 – 2025
Population density
701 / sq mi
+18%since 2000
from 595 / sq mi in 2000
US average: 281
Median age
33.5
+2%since 2000
from 32.8 in 2000
US average: 38.9

PEP 2025 EST:2,890 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K2K2K3K3K1990201020202024Osceola
20243K
1990201020202024
Section 02

Income & economy

Median household income
$53,361
−25%inflation adjusted, since 2000
from $39,000 in 2000
US average: $82,259
1990 – 2024
Per capita income
$30,472
+61%since 2000
from $18,921 in 2000
US average: $44,673
Households earning $100K+
33.1%
+9.8 ptssince 2009
from 23.3% in 2009
US average: 53.3%
Poverty rate
14.1%
+8.0 ptssince 2000
from 6.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.361
−11%since 2010
from 0.407 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade25.7%
US avg: 9.9%
Information11%
US avg: 10.8%
Wholesale trade8.7%
US avg: 6.9%
Finance & insurance7.5%
US avg: 5.9%
Professional, scientific, technical7.2%
US avg: 5.1%
Other services4.1%
US avg: 6.7%
Transportation & warehousing3.2%
US avg: 2.2%
Public administration2.9%
US avg: 4.8%
Education & health services0.3%
US avg: 0.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$230,600
+33%inflation adjusted, since 2000
from $95,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$946
−2%inflation adjusted, since 2000
from $530 in 2000
US average: $1,442
Owner-occupied
56.6%
−1.4 ptssince 2000
from 58.0% in 2000
43.4% rent
Vacancy rate
1.9%
−10.9 ptssince 2009
from 12.7% in 2009
US average: 10.0%
Owner cost-burdened
41.6%
+20.6 ptssince 2009
from 21.0% in 2009
US average: 22.9%
Renter cost-burdened
31.3%
−12.4 ptssince 2009
from 43.7% in 2009
US average: 47.4%
Afford Score
4.3
+77%since 2000
from 2.4 in 2000
1990 – 2024
Gentrification Score
32
RELATED:See current rent listings in Osceola on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.9%(2,346)
Black0.4%(9)
Hispanic / Latino0.9%(22)
Asian0.2%(5)
Other0%
Diversity Score3.7%(90)
2024
White, non-Hispanic90.2%(2,570)
Black0.3%(9)
Hispanic / Latino3.7%(105)
Asian1.3%(36)
Other4.5%(129)
Diversity Score22.8%(651)
Diversity Score
23
+511%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
23.5%
+5.3 ptssince 2000
from 18.2% in 2000
US average: 35.6%
High school or higher
88.4%
+1.4 ptssince 2000
from 87.1% in 2000
US average: 89.6%
Graduate degree
3.1%
−1.7 ptssince 2000
from 4.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
34.9 min
+71%since 2000
from 20.4 min in 2000
US average: 26.5
Drive alone to work
82.3%
−0.3 ptssince 2009
from 82.6% in 2009
US average: 68.9%
Carpooled to work
6.6%
−8.0 ptssince 2009
from 14.5% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
10.8%
+9.7 ptssince 2009
from 1.1% in 2009
US average: 15.0%
Walked to work
0.3%
−1.5 ptssince 2009
from 1.8% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
4.8%
+0.1 ptssince 2009
from 4.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
7.4%
+0.7 ptssince 2011
from 6.8% in 2011
US average: 5.2%
Labor force participation
64.8%
−7.4 ptssince 2011
from 72.2% in 2011
US average: 63.5%
Self-employed
9.2%
−0.5 ptssince 2009
from 9.7% in 2009
US average: 13.1%
Management & professional
26.1%
−33.9 ptssince 2009
from 60.0% in 2009
US average: 42.5%
Section 08

People & community

Male
48.9%
+2.9 ptssince 2009
from 46.0% in 2009
Female
51.1%
−2.9 ptssince 2009
from 54.0% in 2009
Foreign born
0.2%
−1.9 ptssince 2009
from 2.1% in 2009
US average: 14.1%
Veterans
5.9%
−40.4 ptssince 2009
from 46.3% in 2009
US average: 6.2%
With a disability
12.7%
+2.5 ptssince 2012
from 10.2% in 2012
US average: 13.3%
Uninsured
3.4%
−84.8 ptssince 2013
from 88.2% in 2013
US average: 8.4%
Broadband at home
88.7%
+10.1 ptssince 2017
from 78.6% in 2017
US average: 91.0%
English only at home
99.7%
+4.4 ptssince 2016
from 95.3% in 2016
US average: 77.7%
Spanish at home
0.0%
−0.9 ptssince 2016
from 0.9% in 2016
US average: 13.6%
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Frequently asked

How many people live in Osceola, Wisconsin?

Osceola, Wisconsin has about 2,849 residents according to the 2024 American Community Survey.

What is the median household income in Osceola, Wisconsin?

The typical household in Osceola, Wisconsin earns about $53,361 a year. Half of households make more than that, and half make less.

Is Osceola, Wisconsin expensive?

In Osceola, Wisconsin, the median home is worth about $230,600, and the typical rent is about $946 a month.

How educated are people in Osceola, Wisconsin?

About 23.5% of adults age 25 and over in Osceola, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Osceola, Wisconsin?

About 14.1% of people in Osceola, Wisconsin live below the federal poverty line.

Has Osceola, Wisconsin grown since 1990?

Yes, Osceola, Wisconsin has grown since 1990. The population has added about 774 residents, a change of about 37 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →