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CITY

Neillsville

Wisconsin · 2,367 residents (2025 est.) · 2.745 sq mi
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The short version

Neillsville has notably lower household income than the US average, with a median household income of $60,179. Population has fallen 18% since 2000, a loss of 501 residents. 14% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $117,700. With a median age of 44.0, the population is older than the US median of 38.9.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 44.0
US median: 38.9
Less educated
14% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,230
−18%since 2000
from 2,731 in 2000
1990 – 2025
Population density
812 / sq mi
−18%since 2000
from 995 / sq mi in 2000
US average: 281
Median age
44.0
+9%since 2000
from 40.3 in 2000
US average: 38.9

PEP 2025 EST:2,367 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K2K2K3K3K1990201020202024Neillsville
20242K
1990201020202024
Section 02

Income & economy

Median household income
$60,179
+10%inflation adjusted, since 2000
from $29,969 in 2000
US average: $82,259
1990 – 2024
Per capita income
$32,525
+100%since 2000
from $16,298 in 2000
US average: $44,673
Households earning $100K+
38.4%
+26.9 ptssince 2009
from 11.5% in 2009
US average: 53.3%
Poverty rate
15.1%
+4.9 ptssince 2000
from 10.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.416
+4%since 2010
from 0.401 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade19.9%
US avg: 9.9%
Information14.3%
US avg: 10.8%
Other services6.9%
US avg: 6.7%
Wholesale trade5.4%
US avg: 6.9%
Finance & insurance5.2%
US avg: 5.9%
Public administration4.1%
US avg: 4.8%
Professional, scientific, technical3.9%
US avg: 5.1%
Agriculture, forestry, fishing3%
US avg: 1.6%
Construction2.4%
US avg: 1.2%
Transportation & warehousing1.8%
US avg: 2.2%
Education & health services1.3%
US avg: 0.9%
Arts, entertainment, food1.3%
US avg: 1.9%
Manufacturing0.6%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$117,700
+10%inflation adjusted, since 2000
from $59,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$729
+18%inflation adjusted, since 2000
from $339 in 2000
US average: $1,442
Owner-occupied
73.9%
+8.5 ptssince 2000
from 65.4% in 2000
26.1% rent
Vacancy rate
13.3%
+5.9 ptssince 2009
from 7.4% in 2009
US average: 10.0%
Owner cost-burdened
12.2%
−8.1 ptssince 2009
from 20.3% in 2009
US average: 22.9%
Renter cost-burdened
35.3%
−5.7 ptssince 2009
from 41.0% in 2009
US average: 47.4%
Afford Score
2.0
−1%since 2000
from 2.0 in 2000
1990 – 2024
Gentrification Score
38
RELATED:See current rent listings in Neillsville on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.1%(2,624)
Black0.1%(4)
Hispanic / Latino1%(26)
Asian1.2%(34)
Other0%
Diversity Score5.8%(160)
2024
White, non-Hispanic93.1%(2,076)
Black1%(22)
Hispanic / Latino3%(68)
Asian0.2%(5)
Other2.6%(59)
Diversity Score16.5%(367)
Diversity Score
16
+181%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
14.4%
−3.9 ptssince 2000
from 18.3% in 2000
US average: 35.6%
High school or higher
88.0%
+11.2 ptssince 2000
from 76.8% in 2000
US average: 89.6%
Graduate degree
3.5%
−1.9 ptssince 2000
from 5.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
17.5 min
+50%since 2000
from 11.7 min in 2000
US average: 26.5
Drive alone to work
78.5%
−0.5 ptssince 2009
from 79.0% in 2009
US average: 68.9%
Carpooled to work
4.8%
−2.3 ptssince 2009
from 7.1% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
6.4%
+2.3 ptssince 2009
from 4.1% in 2009
US average: 15.0%
Walked to work
6.4%
−2.5 ptssince 2009
from 9.0% in 2009
US average: 2.4%
Biked to work
1.6%
+0.8 ptssince 2009
from 0.8% in 2009
US average: 0.4%
No vehicle available
8.9%
+0.7 ptssince 2009
from 8.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.1%
−1.2 ptssince 2011
from 4.3% in 2011
US average: 5.2%
Labor force participation
59.9%
−5.2 ptssince 2011
from 65.1% in 2011
US average: 63.5%
Self-employed
10.1%
−10.5 ptssince 2009
from 20.6% in 2009
US average: 13.1%
Management & professional
32.8%
−35.0 ptssince 2009
from 67.8% in 2009
US average: 42.5%
Section 08

People & community

Male
48.7%
+0.1 ptssince 2009
from 48.7% in 2009
Female
51.3%
−0.1 ptssince 2009
from 51.3% in 2009
Foreign born
0.9%
−0.7 ptssince 2009
from 1.6% in 2009
US average: 14.1%
Veterans
8.8%
−37.9 ptssince 2009
from 46.8% in 2009
US average: 6.2%
With a disability
16.9%
+2.1 ptssince 2012
from 14.8% in 2012
US average: 13.3%
Uninsured
9.0%
−84.4 ptssince 2013
from 93.4% in 2013
US average: 8.4%
Broadband at home
85.8%
+15.9 ptssince 2017
from 69.9% in 2017
US average: 91.0%
English only at home
99.0%
+2.0 ptssince 2016
from 96.9% in 2016
US average: 77.7%
Spanish at home
0.7%
+0.1 ptssince 2016
from 0.6% in 2016
US average: 13.6%
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NEILLSVILLE VS
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NEILLSVILLE VS
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NEILLSVILLE VS
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Frequently asked

How many people live in Neillsville, Wisconsin?

Neillsville, Wisconsin has about 2,230 residents according to the 2024 American Community Survey.

What is the median household income in Neillsville, Wisconsin?

The typical household in Neillsville, Wisconsin earns about $60,179 a year. Half of households make more than that, and half make less.

Is Neillsville, Wisconsin expensive?

In Neillsville, Wisconsin, the median home is worth about $117,700, and the typical rent is about $729 a month.

How educated are people in Neillsville, Wisconsin?

About 14.4% of adults age 25 and over in Neillsville, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Neillsville, Wisconsin?

About 15.1% of people in Neillsville, Wisconsin live below the federal poverty line.

Has Neillsville, Wisconsin grown since 1990?

Yes, Neillsville, Wisconsin has shrunk since 1990. The population has lost about 450 residents, a change of about -17 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →