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CITY

Iola

Wisconsin · 1,210 residents (2025 est.) · 1.675 sq mi
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The short version

Iola has notably lower household income than the US average, with a median household income of $44,735. Population has held roughly steady since 2000. 17% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $164,200. Households here earn about 42% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.4
US median: 38.9
Less educated
17% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,286
−1%since 2000
from 1,298 in 2000
1990 – 2025
Population density
768 / sq mi
−1%since 2000
from 775 / sq mi in 2000
US average: 281
Median age
40.4
−4%since 2000
from 42.1 in 2000
US average: 38.9

PEP 2025 EST:1,210 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1K1K1K1K1K1990201020202024Iola
20241K
1990201020202024
Section 02

Income & economy

Median household income
$44,735
−25%inflation adjusted, since 2000
from $32,829 in 2000
US average: $82,259
1990 – 2024
Per capita income
$28,580
+61%since 2000
from $17,778 in 2000
US average: $44,673
Households earning $100K+
25.3%
+9.3 ptssince 2009
from 16.0% in 2009
US average: 53.3%
Poverty rate
13.7%
+7.2 ptssince 2000
from 6.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.412
+9%since 2010
from 0.377 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade31%
US avg: 9.9%
Information10.7%
US avg: 10.8%
Wholesale trade4.2%
US avg: 6.9%
Other services3.6%
US avg: 6.7%
Public administration3.6%
US avg: 4.8%
Finance & insurance3.1%
US avg: 5.9%
Professional, scientific, technical3.1%
US avg: 5.1%
Arts, entertainment, food2.9%
US avg: 1.9%
Agriculture, forestry, fishing0.8%
US avg: 1.6%
Construction0.8%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$164,200
+11%inflation adjusted, since 2000
from $81,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$766
−3%inflation adjusted, since 2000
from $434 in 2000
US average: $1,442
Owner-occupied
52.4%
−11.2 ptssince 2000
from 63.7% in 2000
47.6% rent
Vacancy rate
2.5%
−9.9 ptssince 2009
from 12.3% in 2009
US average: 10.0%
Owner cost-burdened
19.2%
−16.5 ptssince 2009
from 35.6% in 2009
US average: 22.9%
Renter cost-burdened
51.8%
+9.5 ptssince 2009
from 42.3% in 2009
US average: 47.4%
Afford Score
3.7
+48%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
38
RELATED:See current rent listings in Iola on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.4%(1,264)
Black0.1%(1)
Hispanic / Latino1.3%(17)
Asian0.2%(3)
Other0%
Diversity Score4%(52)
2024
White, non-Hispanic84.3%(1,084)
Black4.4%(57)
Hispanic / Latino6.2%(80)
Asian0%(0)
Other5.1%(65)
Diversity Score35.1%(452)
Diversity Score
35
+772%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
17.2%
+3.6 ptssince 2000
from 13.6% in 2000
US average: 35.6%
High school or higher
90.1%
+8.7 ptssince 2000
from 81.4% in 2000
US average: 89.6%
Graduate degree
3.1%
+1.1 ptssince 2000
from 2.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.7 min
+42%since 2000
from 14.6 min in 2000
US average: 26.5
Drive alone to work
76.5%
−7.3 ptssince 2009
from 83.8% in 2009
US average: 68.9%
Carpooled to work
11.5%
+5.3 ptssince 2009
from 6.3% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
5.3%
+3.1 ptssince 2009
from 2.2% in 2009
US average: 15.0%
Walked to work
6.3%
+2.2 ptssince 2009
from 4.1% in 2009
US average: 2.4%
Biked to work
0.0%
−0.6 ptssince 2009
from 0.6% in 2009
US average: 0.4%
No vehicle available
11.3%
+4.4 ptssince 2009
from 6.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.2%
−8.6 ptssince 2011
from 12.8% in 2011
US average: 5.2%
Labor force participation
52.1%
−8.4 ptssince 2011
from 60.6% in 2011
US average: 63.5%
Self-employed
11.3%
+4.7 ptssince 2009
from 6.6% in 2009
US average: 13.1%
Management & professional
28.9%
−29.1 ptssince 2009
from 57.9% in 2009
US average: 42.5%
Section 08

People & community

Male
49.5%
+4.8 ptssince 2009
from 44.7% in 2009
Female
50.5%
−4.8 ptssince 2009
from 55.3% in 2009
Foreign born
2.1%
+0.8 ptssince 2009
from 1.3% in 2009
US average: 14.1%
Veterans
5.1%
−38.0 ptssince 2009
from 43.1% in 2009
US average: 6.2%
With a disability
22.8%
+2.8 ptssince 2012
from 20.0% in 2012
US average: 13.3%
Uninsured
4.5%
−87.9 ptssince 2013
from 92.4% in 2013
US average: 8.4%
Broadband at home
91.5%
+29.8 ptssince 2017
from 61.7% in 2017
US average: 91.0%
English only at home
92.8%
−4.5 ptssince 2016
from 97.4% in 2016
US average: 77.7%
Spanish at home
5.2%
+4.4 ptssince 2016
from 0.8% in 2016
US average: 13.6%
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Frequently asked

How many people live in Iola, Wisconsin?

Iola, Wisconsin has about 1,286 residents according to the 2024 American Community Survey.

What is the median household income in Iola, Wisconsin?

The typical household in Iola, Wisconsin earns about $44,735 a year. Half of households make more than that, and half make less.

Is Iola, Wisconsin expensive?

In Iola, Wisconsin, the median home is worth about $164,200, and the typical rent is about $766 a month.

How educated are people in Iola, Wisconsin?

About 17.2% of adults age 25 and over in Iola, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Iola, Wisconsin?

About 13.7% of people in Iola, Wisconsin live below the federal poverty line.

Has Iola, Wisconsin grown since 1990?

Yes, Iola, Wisconsin has grown since 1990. The population has added about 136 residents, a change of about 12 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Iola, Wisconsin: demographics, income & housing data · CensusEasy