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CITY · 2020 ACS

Iola

Wisconsin · 1,249 residents · 1.675 sq mi
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The short version

Iola has notably lower household income than the US average, with a median household income of $48,536. Population has declined 4% since 2000. Median home value is $111,800. With a median age of 46.2, the population is older than the US median of 38.8.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 46.2
US median: 38.8
Less educated
24% hold a bachelor's degree
US average: 33%
More affordable
home values down 8%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
1,249
−4%since 2000
from 1,298 in 2000
1990 – 2025
Population density
746 / sq mi
−4%since 2000
from 775 / sq mi in 2000
US average: 280
Median age
46.2
+10%since 2000
from 42.1 in 2000
US average: 38.8
Population, 1990 – 2024
1K1K1K1K1K1990201020202024Iola
20241K
1990201020202024
Section 02

Income & economy

Median household income
$48,536
−2%inflation adjusted, since 2000
from $32,829 in 2000
US average: $66,278
1990 – 2024
Per capita income
$31,488
+77%since 2000
from $17,778 in 2000
US average: $35,364
Households earning $100K+
22.4%
+6.4 ptssince 2009
from 16.0% in 2009
US average: 43.9%
Poverty rate
11.0%
+4.5 ptssince 2000
from 6.5% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade24.1%
US avg: 10%
Information9.9%
US avg: 11.1%
Other services6.1%
US avg: 6.6%
Public administration6.1%
US avg: 4.7%
Finance & insurance4.4%
US avg: 5.5%
Professional, scientific, technical4.4%
US avg: 4.7%
Transportation & warehousing2.7%
US avg: 2.5%
Arts, entertainment, food2.5%
US avg: 2%
Wholesale trade1.1%
US avg: 6.7%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$111,800
−8%inflation adjusted, since 2000
from $81,200 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$625
−4%inflation adjusted, since 2000
from $434 in 2000
US average: $1,124
Owner-occupied
63.2%
−0.4 ptssince 2000
from 63.7% in 2000
36.8% rent
Afford Score
2.3
−7%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Iola on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.4%(1,264)
Black0.1%(1)
Hispanic / Latino1.3%(17)
Asian0.2%(3)
Other0%
Diversity Score4%(52)
2020
White, non-Hispanic95.4%(1,192)
Black0.1%(1)
Hispanic / Latino1%(13)
Asian0%(0)
Other1.6%(20)
Diversity Score6.8%(84)
Diversity Score
7
+68%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
24.0%
+10.4 ptssince 2000
from 13.6% in 2000
US average: 32.9%
High school or higher
93.5%
+12.0 ptssince 2000
from 81.4% in 2000
US average: 88.5%
Graduate degree
7.8%
+5.7 ptssince 2000
from 2.0% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
21.2 min
+46%since 2000
from 14.6 min in 2000
US average: 26.9
Drive alone to work
82.0%
−1.8 ptssince 2009
from 83.8% in 2009
US average: 75.1%
No vehicle available
5.5%
−1.4 ptssince 2009
from 6.9% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.8%
−10.0 ptssince 2011
from 12.8% in 2011
US average: 5.4%
Labor force participation
56.3%
−4.3 ptssince 2011
from 60.6% in 2011
US average: 63.4%
Management & professional
35.9%
−22.1 ptssince 2009
from 57.9% in 2009
US average: 39.3%
Section 08

People & community

Male
50.7%
+6.0 ptssince 2009
from 44.7% in 2009
Female
49.3%
−6.0 ptssince 2009
from 55.3% in 2009
Foreign born
0.5%
−0.8 ptssince 2009
from 1.3% in 2009
US average: 13.5%
Uninsured
3.0%
−89.4 ptssince 2013
from 92.4% in 2013
US average: 8.8%
Drill deeper

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Frequently asked

How many people live in Iola, Wisconsin?

Iola, Wisconsin has about 1,249 residents according to the 2020 American Community Survey.

What is the median household income in Iola, Wisconsin?

The typical household in Iola, Wisconsin earns about $48,536 a year. Half of households make more than that, and half make less.

Is Iola, Wisconsin expensive?

In Iola, Wisconsin, the median home is worth about $111,800, and the typical rent is about $625 a month.

How educated are people in Iola, Wisconsin?

About 24.0% of adults age 25 and over in Iola, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Iola, Wisconsin?

About 11.0% of people in Iola, Wisconsin live below the federal poverty line.

Has Iola, Wisconsin grown since 1990?

Yes, Iola, Wisconsin has grown since 1990. The population has added about 99 residents, a change of about 9 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →