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CITY

Highland

Wisconsin · 860 residents (2025 est.) · 1.138 sq mi
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The short version

Highland has lower-than-average household income, with a median household income of $67,344. Population has held roughly steady since 2000. 16% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $153,500.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 43.9
US median: 38.9
Less educated
16% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
867
+1%since 2000
from 855 in 2000
1990 – 2025
Population density
762 / sq mi
+1%since 2000
from 751 / sq mi in 2000
US average: 281
Median age
43.9
+20%since 2000
from 36.5 in 2000
US average: 38.9

PEP 2025 EST:860 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
7368048739411K1990201020202024Highland
2024867
1990201020202024
Section 02

Income & economy

Median household income
$67,344
−1%inflation adjusted, since 2000
from $37,228 in 2000
US average: $82,259
1990 – 2024
Per capita income
$32,512
+101%since 2000
from $16,176 in 2000
US average: $44,673
Households earning $100K+
44.7%
+24.7 ptssince 2009
from 20.0% in 2009
US average: 53.3%
Poverty rate
12.8%
+5.6 ptssince 2000
from 7.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.450
+19%since 2010
from 0.379 in 2010
US average: 0.476
Workforce by industry, 2024
Information28.8%
US avg: 10.8%
Retail trade15.3%
US avg: 9.9%
Wholesale trade11.1%
US avg: 6.9%
Agriculture, forestry, fishing3.3%
US avg: 1.6%
Construction3.3%
US avg: 1.2%
Other services2.7%
US avg: 6.7%
Finance & insurance2.2%
US avg: 5.9%
Public administration2%
US avg: 4.8%
Transportation & warehousing1.1%
US avg: 2.2%
Professional, scientific, technical1.1%
US avg: 5.1%
Education & health services1.1%
US avg: 0.9%
Arts, entertainment, food0.7%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$153,500
+11%inflation adjusted, since 2000
from $75,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$735
+15%inflation adjusted, since 2000
from $350 in 2000
US average: $1,442
Owner-occupied
78.5%
−0.6 ptssince 2000
from 79.0% in 2000
21.5% rent
Vacancy rate
9.0%
+4.3 ptssince 2009
from 4.7% in 2009
US average: 10.0%
Owner cost-burdened
6.1%
−16.0 ptssince 2009
from 22.1% in 2009
US average: 22.9%
Renter cost-burdened
32.1%
−4.8 ptssince 2009
from 36.9% in 2009
US average: 47.4%
Afford Score
2.3
+12%since 2000
from 2.0 in 2000
1990 – 2024
Gentrification Score
46
RELATED:See current rent listings in Highland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic99.6%(852)
Black0%(0)
Hispanic / Latino0.4%(3)
Asian0%(0)
Other0%
Diversity Score0.9%(7)
2024
White, non-Hispanic95.7%(830)
Black3.8%(33)
Hispanic / Latino0.2%(2)
Asian0%(0)
Other0.2%(2)
Diversity Score10.3%(89)
Diversity Score
10
+1074%since 2000
from 1 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
16.0%
+5.5 ptssince 2000
from 10.5% in 2000
US average: 35.6%
High school or higher
95.6%
+9.7 ptssince 2000
from 85.9% in 2000
US average: 89.6%
Graduate degree
2.2%
+1.5 ptssince 2000
from 0.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
26.3 min
+29%since 2000
from 20.3 min in 2000
US average: 26.5
Drive alone to work
80.6%
−0.5 ptssince 2009
from 81.1% in 2009
US average: 68.9%
Carpooled to work
9.7%
−1.9 ptssince 2009
from 11.6% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
7.0%
+3.7 ptssince 2009
from 3.3% in 2009
US average: 15.0%
Walked to work
0.9%
−1.7 ptssince 2009
from 2.6% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
13.0%
+7.2 ptssince 2009
from 5.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
−7.8 ptssince 2011
from 7.8% in 2011
US average: 5.2%
Labor force participation
65.9%
−8.3 ptssince 2011
from 74.2% in 2011
US average: 63.5%
Self-employed
12.2%
+4.0 ptssince 2009
from 8.2% in 2009
US average: 13.1%
Management & professional
27.9%
−29.7 ptssince 2009
from 57.7% in 2009
US average: 42.5%
Section 08

People & community

Male
53.1%
+2.3 ptssince 2009
from 50.8% in 2009
Female
46.9%
−2.3 ptssince 2009
from 49.2% in 2009
Foreign born
0.5%
+0.5 ptssince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
5.8%
−46.2 ptssince 2009
from 52.0% in 2009
US average: 6.2%
With a disability
17.4%
+8.0 ptssince 2012
from 9.4% in 2012
US average: 13.3%
Uninsured
2.7%
−88.2 ptssince 2013
from 90.9% in 2013
US average: 8.4%
Broadband at home
77.7%
+1.7 ptssince 2017
from 76.0% in 2017
US average: 91.0%
English only at home
98.3%
+1.1 ptssince 2016
from 97.2% in 2016
US average: 77.7%
Spanish at home
1.0%
+0.4 ptssince 2016
from 0.6% in 2016
US average: 13.6%
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Frequently asked

How many people live in Highland, Wisconsin?

Highland, Wisconsin has about 867 residents according to the 2024 American Community Survey.

What is the median household income in Highland, Wisconsin?

The typical household in Highland, Wisconsin earns about $67,344 a year. Half of households make more than that, and half make less.

Is Highland, Wisconsin expensive?

In Highland, Wisconsin, the median home is worth about $153,500, and the typical rent is about $735 a month.

How educated are people in Highland, Wisconsin?

About 16.0% of adults age 25 and over in Highland, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Highland, Wisconsin?

About 12.8% of people in Highland, Wisconsin live below the federal poverty line.

Has Highland, Wisconsin grown since 1990?

Yes, Highland, Wisconsin has grown since 1990. The population has added about 108 residents, a change of about 14 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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