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CITY · 2020 ACS

Highland

Wisconsin · 874 residents · 1.138 sq mi
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The short version

Highland has lower-than-average household income, with a median household income of $51,705. Population has held roughly steady since 2000. 16% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value is $106,000.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 40.9
US median: 38.8
Less educated
16% hold a bachelor's degree
US average: 33%
More affordable
home values down 7%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
874
+2%since 2000
from 855 in 2000
1990 – 2025
Population density
768 / sq mi
+2%since 2000
from 751 / sq mi in 2000
US average: 280
Median age
40.9
+12%since 2000
from 36.5 in 2000
US average: 38.8
Population, 1990 – 2024
7368048739411K1990201020202024Highland
2024867
1990201020202024
Section 02

Income & economy

Median household income
$51,705
−8%inflation adjusted, since 2000
from $37,228 in 2000
US average: $66,278
1990 – 2024
Per capita income
$24,688
+53%since 2000
from $16,176 in 2000
US average: $35,364
Households earning $100K+
34.8%
+14.8 ptssince 2009
from 20.0% in 2009
US average: 43.9%
Poverty rate
18.0%
+10.7 ptssince 2000
from 7.2% in 2000
US average: 12.8%
Workforce by industry, 2020
Information22.7%
US avg: 11.1%
Retail trade13.1%
US avg: 10%
Wholesale trade11.4%
US avg: 6.7%
Finance & insurance5.2%
US avg: 5.5%
Agriculture, forestry, fishing3.4%
US avg: 1.7%
Construction3.4%
US avg: 1.2%
Education & health services2.8%
US avg: 0.8%
Other services2.8%
US avg: 6.6%
Public administration2.6%
US avg: 4.7%
Professional, scientific, technical2.4%
US avg: 4.7%
Transportation & warehousing0.8%
US avg: 2.5%
Arts, entertainment, food0.8%
US avg: 2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$106,000
−7%inflation adjusted, since 2000
from $75,800 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$600
+14%inflation adjusted, since 2000
from $350 in 2000
US average: $1,124
Owner-occupied
78.5%
−0.5 ptssince 2000
from 79.0% in 2000
21.5% rent
Afford Score
2.1
+1%since 2000
from 2.0 in 2000
1990 – 2024
RELATED:See current rent listings in Highland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic99.6%(852)
Black0%(0)
Hispanic / Latino0.4%(3)
Asian0%(0)
Other0%
Diversity Score0.9%(7)
2020
White, non-Hispanic91.9%(803)
Black0.8%(7)
Hispanic / Latino1.7%(15)
Asian0%(0)
Other3.3%(29)
Diversity Score14.3%(125)
Diversity Score
14
+1537%since 2000
from 1 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
15.9%
+5.4 ptssince 2000
from 10.5% in 2000
US average: 32.9%
High school or higher
94.5%
+8.6 ptssince 2000
from 85.9% in 2000
US average: 88.5%
Graduate degree
4.1%
+3.3 ptssince 2000
from 0.7% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
25.4 min
+25%since 2000
from 20.3 min in 2000
US average: 26.9
Drive alone to work
74.1%
−7.0 ptssince 2009
from 81.1% in 2009
US average: 75.1%
No vehicle available
15.1%
+9.2 ptssince 2009
from 5.9% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
0.6%
−7.2 ptssince 2011
from 7.8% in 2011
US average: 5.4%
Labor force participation
68.5%
−5.7 ptssince 2011
from 74.2% in 2011
US average: 63.4%
Management & professional
32.3%
−25.3 ptssince 2009
from 57.7% in 2009
US average: 39.3%
Section 08

People & community

Male
49.2%
−1.6 ptssince 2009
from 50.8% in 2009
Female
50.8%
+1.6 ptssince 2009
from 49.2% in 2009
Foreign born
2.9%
+2.9 ptssince 2009
from 0.0% in 2009
US average: 13.5%
Uninsured
1.6%
−89.3 ptssince 2013
from 90.9% in 2013
US average: 8.8%
Drill deeper

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Compare Highland to nearby cities

HIGHLAND VS
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Income$43,083−17%
Home value$200,100+89%
Population11,815+1274%
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HIGHLAND VS
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Income$75,028+45%
Home value$229,100+116%
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HIGHLAND VS
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Income$65,845+27%
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HIGHLAND VS
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Income$119,606+131%
Home value$420,400+297%
Population16,821+1856%
SEE FULL COMPARISON →
Frequently asked

How many people live in Highland, Wisconsin?

Highland, Wisconsin has about 874 residents according to the 2020 American Community Survey.

What is the median household income in Highland, Wisconsin?

The typical household in Highland, Wisconsin earns about $51,705 a year. Half of households make more than that, and half make less.

Is Highland, Wisconsin expensive?

In Highland, Wisconsin, the median home is worth about $106,000, and the typical rent is about $600 a month.

How educated are people in Highland, Wisconsin?

About 15.9% of adults age 25 and over in Highland, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Highland, Wisconsin?

About 18.0% of people in Highland, Wisconsin live below the federal poverty line.

Has Highland, Wisconsin grown since 1990?

Yes, Highland, Wisconsin has grown since 1990. The population has added about 115 residents, a change of about 15 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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