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CITY

De Soto

Wisconsin · 323 residents (2025 est.) · 1.16 sq mi
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The short version

De Soto is wealthier than most US places, with a median household income of $91,451. Population has grown 37% since 2000. 11% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $120,400. With a median age of 59.8, the population is older than the US median of 38.9. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 59.8
US median: 38.9
Less educated
11% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
503
+37%since 2000
from 366 in 2000
1990 – 2025
Population density
434 / sq mi
+37%since 2000
from 316 / sq mi in 2000
US average: 281
Median age
59.8
+34%since 2000
from 44.5 in 2000
US average: 38.9

PEP 2025 EST:323 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2483304124945761990201020202024De Soto
2024503
1990201020202024
Section 02

Income & economy

Median household income
$91,451
+52%inflation adjusted, since 2000
from $33,036 in 2000
US average: $82,259
1990 – 2024
Per capita income
$37,514
+108%since 2000
from $18,042 in 2000
US average: $44,673
Households earning $100K+
69.6%
+50.7 ptssince 2009
from 18.9% in 2009
US average: 53.3%
Poverty rate
5.8%
−1.6 ptssince 2000
from 7.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.265
−37%since 2010
from 0.421 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade8.2%
US avg: 9.9%
Wholesale trade3.7%
US avg: 6.9%
Information3.7%
US avg: 10.8%
Finance & insurance2.3%
US avg: 5.9%
Other services2.3%
US avg: 6.7%
Professional, scientific, technical1.8%
US avg: 5.1%
Public administration1.4%
US avg: 4.8%
Transportation & warehousing0.5%
US avg: 2.2%
Education & health services0.5%
US avg: 0.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$120,400
+15%inflation adjusted, since 2000
from $57,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$615
−22%inflation adjusted, since 2000
from $431 in 2000
US average: $1,442
Owner-occupied
88.7%
+5.2 ptssince 2000
from 83.4% in 2000
11.3% rent
Vacancy rate
17.4%
−5.7 ptssince 2009
from 23.1% in 2009
US average: 10.0%
Owner cost-burdened
9.1%
−32.0 ptssince 2009
from 41.1% in 2009
US average: 22.9%
Renter cost-burdened
32.1%
−9.0 ptssince 2009
from 41.2% in 2009
US average: 47.4%
Afford Score
1.3
−24%since 2000
from 1.7 in 2000
1990 – 2024
Gentrification Score
59
RELATED:See current rent listings in De Soto on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.7%(343)
Black1.6%(6)
Hispanic / Latino1.6%(6)
Asian0.5%(2)
Other0%
Diversity Score9.5%(35)
2024
White, non-Hispanic95.4%(480)
Black0%(0)
Hispanic / Latino0.4%(2)
Asian0%(0)
Other4.2%(21)
Diversity Score11%(55)
Diversity Score
11
+15%since 2000
from 10 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
11.4%
+2.5 ptssince 2000
from 8.9% in 2000
US average: 35.6%
High school or higher
92.7%
+14.6 ptssince 2000
from 78.1% in 2000
US average: 89.6%
Graduate degree
1.5%
−2.6 ptssince 2000
from 4.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
35.6 min
+72%since 2000
from 20.7 min in 2000
US average: 26.5
Drive alone to work
87.6%
+29.4 ptssince 2009
from 58.2% in 2009
US average: 68.9%
Carpooled to work
2.3%
−16.2 ptssince 2009
from 18.5% in 2009
US average: 8.5%
Public transit
1.8%
+1.3 ptssince 2009
from 0.5% in 2009
US average: 3.2%
Worked from home
5.1%
−1.3 ptssince 2009
from 6.3% in 2009
US average: 15.0%
Walked to work
1.4%
−12.9 ptssince 2009
from 14.3% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
1.6%
−10.6 ptssince 2009
from 12.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.9%
−4.6 ptssince 2011
from 5.5% in 2011
US average: 5.2%
Labor force participation
47.0%
−8.2 ptssince 2011
from 55.2% in 2011
US average: 63.5%
Self-employed
21.9%
+12.9 ptssince 2009
from 9.0% in 2009
US average: 13.1%
Management & professional
62.6%
−8.3 ptssince 2009
from 70.9% in 2009
US average: 42.5%
Section 08

People & community

Male
55.1%
+9.3 ptssince 2009
from 45.7% in 2009
Female
44.9%
−9.3 ptssince 2009
from 54.3% in 2009
Foreign born
0.0%
−0.9 ptssince 2009
from 0.9% in 2009
US average: 14.1%
Veterans
17.7%
−26.0 ptssince 2009
from 43.6% in 2009
US average: 6.2%
With a disability
20.7%
+9.3 ptssince 2012
from 11.4% in 2012
US average: 13.3%
Uninsured
1.2%
−91.9 ptssince 2013
from 93.1% in 2013
US average: 8.4%
Broadband at home
93.9%
+25.0 ptssince 2017
from 68.9% in 2017
US average: 91.0%
English only at home
99.8%
+0.8 ptssince 2016
from 99.0% in 2016
US average: 77.7%
Spanish at home
0.0%
−1.0 ptssince 2016
from 1.0% in 2016
US average: 13.6%
Drill deeper

Places similar to De Soto

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Pop 323
Highland Park
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Brownsdale
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Carlton
Pop 311
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Head to head

Compare De Soto to nearby cities

DE SOTO VS
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Home value$210,100+75%
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DE SOTO VS
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Income$85,867−6%
Home value$288,900+140%
Population20,297+6184%
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DE SOTO VS
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Income$79,899−13%
Home value$285,900+137%
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DE SOTO VS
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Income$64,973−29%
Home value$180,600+50%
Population9,974+2988%
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Frequently asked

How many people live in De Soto, Wisconsin?

De Soto, Wisconsin has about 503 residents according to the 2024 American Community Survey.

What is the median household income in De Soto, Wisconsin?

The typical household in De Soto, Wisconsin earns about $91,451 a year. Half of households make more than that, and half make less.

Is De Soto, Wisconsin expensive?

In De Soto, Wisconsin, the median home is worth about $120,400, and the typical rent is about $615 a month.

How educated are people in De Soto, Wisconsin?

About 11.4% of adults age 25 and over in De Soto, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in De Soto, Wisconsin?

About 5.8% of people in De Soto, Wisconsin live below the federal poverty line.

Has De Soto, Wisconsin grown since 1990?

Yes, De Soto, Wisconsin has grown since 1990. The population has added about 185 residents, a change of about 58 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

De Soto, Wisconsin: demographics, income & housing data · CensusEasy