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CITY · 2020 ACS

De Soto

Wisconsin · 309 residents · 1.16 sq mi
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The short version

De Soto is wealthier than most US places, with a median household income of $78,750. Population has fallen 16% since 2000, a loss of 57 residents. 12% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value is $78,100. With a median age of 49.6, the population is older than the US median of 38.8.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 49.6
US median: 38.8
Less educated
12% hold a bachelor's degree
US average: 33%
More affordable
home values down 10%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
309
−16%since 2000
from 366 in 2000
1990 – 2025
Population density
266 / sq mi
−16%since 2000
from 316 / sq mi in 2000
US average: 280
Median age
49.6
+11%since 2000
from 44.5 in 2000
US average: 38.8
Population, 1990 – 2024
2483304124945761990201020202024De Soto
2024503
1990201020202024
Section 02

Income & economy

Median household income
$78,750
+59%inflation adjusted, since 2000
from $33,036 in 2000
US average: $66,278
1990 – 2024
Per capita income
$28,551
+58%since 2000
from $18,042 in 2000
US average: $35,364
Households earning $100K+
59.0%
+40.1 ptssince 2009
from 18.9% in 2009
US average: 43.9%
Poverty rate
6.8%
−0.6 ptssince 2000
from 7.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade9.2%
US avg: 10%
Information3.7%
US avg: 11.1%
Other services3.7%
US avg: 6.6%
Public administration3.7%
US avg: 4.7%
Finance & insurance3.3%
US avg: 5.5%
Wholesale trade2.9%
US avg: 6.7%
Professional, scientific, technical2.9%
US avg: 4.7%
Arts, entertainment, food1.5%
US avg: 2%
Transportation & warehousing0.4%
US avg: 2.5%
Education & health services0.4%
US avg: 0.8%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$78,100
−10%inflation adjusted, since 2000
from $57,500 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$703
+9%inflation adjusted, since 2000
from $431 in 2000
US average: $1,124
Owner-occupied
75.2%
−8.3 ptssince 2000
from 83.4% in 2000
24.8% rent
Afford Score
1.0
−43%since 2000
from 1.7 in 2000
1990 – 2024
RELATED:See current rent listings in De Soto on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.7%(343)
Black1.6%(6)
Hispanic / Latino1.6%(6)
Asian0.5%(2)
Other0%
Diversity Score9.5%(35)
2020
White, non-Hispanic94.2%(291)
Black1.3%(4)
Hispanic / Latino1.3%(4)
Asian0%(0)
Other0.6%(2)
Diversity Score8%(25)
Diversity Score
8
−16%since 2000
from 10 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
11.8%
+3.0 ptssince 2000
from 8.9% in 2000
US average: 32.9%
High school or higher
93.9%
+15.8 ptssince 2000
from 78.1% in 2000
US average: 88.5%
Graduate degree
2.5%
−1.6 ptssince 2000
from 4.1% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
36.7 min
+78%since 2000
from 20.7 min in 2000
US average: 26.9
Drive alone to work
85.0%
+26.8 ptssince 2009
from 58.2% in 2009
US average: 75.1%
No vehicle available
10.4%
−1.8 ptssince 2009
from 12.2% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
0.7%
−4.8 ptssince 2011
from 5.5% in 2011
US average: 5.4%
Labor force participation
61.2%
+6.0 ptssince 2011
from 55.2% in 2011
US average: 63.4%
Management & professional
54.9%
−16.0 ptssince 2009
from 70.9% in 2009
US average: 39.3%
Section 08

People & community

Male
56.0%
+10.3 ptssince 2009
from 45.7% in 2009
Female
44.0%
−10.3 ptssince 2009
from 54.3% in 2009
Foreign born
0.6%
−0.3 ptssince 2009
from 0.9% in 2009
US average: 13.5%
Uninsured
2.3%
−90.8 ptssince 2013
from 93.1% in 2013
US average: 8.8%
Drill deeper

Places similar to De Soto

La Crosse
Pop 323
Highland Park
Pop 293
Brownsdale
Pop 378
Carlton
Pop 311
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Head to head

Compare De Soto to nearby cities

DE SOTO VS
La Crosse
Income$55,866−29%
Home value$210,100+169%
Population50,784+15623%
SEE FULL COMPARISON →
DE SOTO VS
Onalaska
Income$85,867+9%
Home value$288,900+270%
Population20,297+6184%
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DE SOTO VS
Holmen
Income$79,899+1%
Home value$285,900+266%
Population12,105+3648%
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DE SOTO VS
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Income$64,973−17%
Home value$180,600+131%
Population9,974+2988%
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Frequently asked

How many people live in De Soto, Wisconsin?

De Soto, Wisconsin has about 309 residents according to the 2020 American Community Survey.

What is the median household income in De Soto, Wisconsin?

The typical household in De Soto, Wisconsin earns about $78,750 a year. Half of households make more than that, and half make less.

Is De Soto, Wisconsin expensive?

In De Soto, Wisconsin, the median home is worth about $78,100, and the typical rent is about $703 a month.

How educated are people in De Soto, Wisconsin?

About 11.8% of adults age 25 and over in De Soto, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in De Soto, Wisconsin?

About 6.8% of people in De Soto, Wisconsin live below the federal poverty line.

Has De Soto, Wisconsin grown since 1990?

Yes, De Soto, Wisconsin has shrunk since 1990. The population has lost about 9 residents, a change of about -3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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