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CITY · 2010 ACS

Willow Lake

South Dakota · 263 residents · 0.372 sq mi
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The short version

Willow Lake has notably lower household income than the US average, with a median household income of $27,500. Population has declined 11% since 2000. 16% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value is $46,300. With a median age of 42.2, the population is older than the US median of 37.2. Households here earn about 41% less than the South Dakota median.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 42.2
US median: 37.2
Less educated
16% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
263
−11%since 2000
from 294 in 2000
1990 – 2025
Population density
707 / sq mi
−11%since 2000
from 790 / sq mi in 2000
US average: 261
Median age
42.2
+10%since 2000
from 38.3 in 2000
US average: 37.2
Population, 1990 – 2024
2352963574184791990201020202024Willow Lake
2024433
1990201020202024
Section 02

Income & economy

Median household income
$27,500
−29%inflation adjusted, since 2000
from $30,625 in 2000
US average: $52,703
1990 – 2024
Per capita income
$16,469
+21%since 2000
from $13,585 in 2000
US average: $27,286
Households earning $100K+
13.2%
−6.2 ptssince 2009
from 19.3% in 2009
US average: 33.3%
Poverty rate
13.6%
−6.4 ptssince 2000
from 20.1% in 2000
US average: 13.8%
Income inequality (Gini)
0.399
US average: 0.461
Workforce by industry, 2010
Agriculture, forestry, fishing31.8%
US avg: 1.9%
Construction31.8%
US avg: 1.4%
Information9.1%
US avg: 11.5%
Wholesale trade6.1%
US avg: 7.2%
Retail trade6.1%
US avg: 10.9%
Other services6.1%
US avg: 7%
Public administration6.1%
US avg: 4.9%
Finance & insurance5.3%
US avg: 5.1%
Professional, scientific, technical5.3%
US avg: 4.2%
Arts, entertainment, food4.5%
US avg: 2.4%
Transportation & warehousing3.8%
US avg: 3.1%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$46,300
+10%inflation adjusted, since 2000
from $33,200 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$292
−16%inflation adjusted, since 2000
from $275 in 2000
US average: $853
Owner-occupied
32.2%
−46.4 ptssince 2000
from 78.6% in 2000
25.2% rent
Vacancy rate
18.6%
−0.3 ptssince 2009
from 18.9% in 2009
US average: 12.1%
Owner cost-burdened
15.9%
+0.9 ptssince 2009
from 15.0% in 2009
US average: 30.9%
Renter cost-burdened
26.9%
+26.9 ptssince 2009
from 0.0% in 2009
US average: 46.8%
Afford Score
1.7
+55%since 2000
from 1.1 in 2000
1990 – 2024
RELATED:See current rent listings in Willow Lake on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.9%(276)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other0%
Diversity Score0%(0)
2010
White, non-Hispanic91.6%(241)
Black0%(0)
Hispanic / Latino8%(21)
Asian0%(0)
Other7.3%(19)
Diversity Score31.9%(84)
Diversity Score
32
from 0 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
16.2%
+3.2 ptssince 2000
from 13.0% in 2000
US average: 27.9%
High school or higher
85.5%
+6.0 ptssince 2000
from 79.5% in 2000
US average: 84.9%
Graduate degree
8.4%
+4.4 ptssince 2000
from 4.0% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
16.0 min
+25%since 2000
from 12.8 min in 2000
US average: 25.2
Drive alone to work
66.4%
+10.0 ptssince 2009
from 56.4% in 2009
US average: 76.2%
Carpooled to work
15.3%
−13.2 ptssince 2009
from 28.5% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
1.5%
+1.5 ptssince 2009
from 0.0% in 2009
US average: 4.1%
Walked to work
14.5%
+1.2 ptssince 2009
from 13.3% in 2009
US average: 2.8%
Biked to work
2.3%
+0.5 ptssince 2009
from 1.8% in 2009
US average: 0.5%
No vehicle available
0.9%
+0.9 ptssince 2009
from 0.0% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
10.6%
+2.7 ptssince 2009
from 7.9% in 2009
US average: 12.9%
Management & professional
35.6%
−18.9 ptssince 2009
from 54.5% in 2009
US average: 35.2%
Section 08

People & community

Male
43.9%
−10.5 ptssince 2009
from 54.4% in 2009
Female
56.1%
+10.5 ptssince 2009
from 45.6% in 2009
Foreign born
15.0%
−1.1 ptssince 2009
from 16.1% in 2009
US average: 12.8%
Veterans
10.1%
−41.0 ptssince 2009
from 51.1% in 2009
US average: 9.9%
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Frequently asked

How many people live in Willow Lake, South Dakota?

Willow Lake, South Dakota has about 263 residents according to the 2010 American Community Survey.

What is the median household income in Willow Lake, South Dakota?

The typical household in Willow Lake, South Dakota earns about $27,500 a year. Half of households make more than that, and half make less.

Is Willow Lake, South Dakota expensive?

In Willow Lake, South Dakota, the median home is worth about $46,300, and the typical rent is about $292 a month.

How educated are people in Willow Lake, South Dakota?

About 16.2% of adults age 25 and over in Willow Lake, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Willow Lake, South Dakota?

About 13.6% of people in Willow Lake, South Dakota live below the federal poverty line.

Has Willow Lake, South Dakota grown since 1990?

Yes, Willow Lake, South Dakota has shrunk since 1990. The population has lost about 48 residents, a change of about -15 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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