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CITY · 2020 ACS

Willow Lake

South Dakota · 255 residents · 0.372 sq mi
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The short version

Willow Lake has lower-than-average household income, with a median household income of $53,365. Population has declined 13% since 2000. Median home value has more than doubled since 2000, reaching $76,100. At a median age of 33.9, residents skew younger than the country as a whole. Poverty is rare here, at 4.5% of residents.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 33.9
US median: 38.8
Average education
29% hold a bachelor's degree
US average: 33%
Less affordable
home values up 53%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
255
−13%since 2000
from 294 in 2000
1990 – 2025
Population density
685 / sq mi
−13%since 2000
from 790 / sq mi in 2000
US average: 280
Median age
33.9
−11%since 2000
from 38.3 in 2000
US average: 38.8
Population, 1990 – 2024
2352963574184791990201020202024Willow Lake
2024433
1990201020202024
Section 02

Income & economy

Median household income
$53,365
+16%inflation adjusted, since 2000
from $30,625 in 2000
US average: $66,278
1990 – 2024
Per capita income
$18,437
+36%since 2000
from $13,585 in 2000
US average: $35,364
Households earning $100K+
38.8%
+19.4 ptssince 2009
from 19.3% in 2009
US average: 43.9%
Poverty rate
4.5%
−15.6 ptssince 2000
from 20.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Agriculture, forestry, fishing33.1%
US avg: 1.7%
Construction33.1%
US avg: 1.2%
Wholesale trade12%
US avg: 6.7%
Retail trade9%
US avg: 10%
Information7.8%
US avg: 11.1%
Finance & insurance3%
US avg: 5.5%
Professional, scientific, technical3%
US avg: 4.7%
Transportation & warehousing1.8%
US avg: 2.5%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
Arts, entertainment, food0%
US avg: 2%
Other services0%
US avg: 6.6%
Public administration0%
US avg: 4.7%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$76,100
+53%inflation adjusted, since 2000
from $33,200 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$706
+71%inflation adjusted, since 2000
from $275 in 2000
US average: $1,124
Owner-occupied
73.5%
−5.0 ptssince 2000
from 78.6% in 2000
26.5% rent
Afford Score
1.4
+32%since 2000
from 1.1 in 2000
1990 – 2024
RELATED:See current rent listings in Willow Lake on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.9%(276)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other0%
Diversity Score0%(0)
2020
White, non-Hispanic91.4%(233)
Black0%(0)
Hispanic / Latino7.1%(18)
Asian0%(0)
Other0%(0)
Diversity Score16.6%(42)
Diversity Score
17
from 0 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
29.0%
+16.0 ptssince 2000
from 13.0% in 2000
US average: 32.9%
High school or higher
81.8%
+2.3 ptssince 2000
from 79.5% in 2000
US average: 88.5%
Graduate degree
2.3%
−1.7 ptssince 2000
from 4.0% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
18.5 min
+45%since 2000
from 12.8 min in 2000
US average: 26.9
Drive alone to work
81.9%
+25.6 ptssince 2009
from 56.4% in 2009
US average: 75.1%
No vehicle available
4.8%
+4.8 ptssince 2009
from 0.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
0.0%
−7.0 ptssince 2011
from 7.0% in 2011
US average: 5.4%
Labor force participation
63.8%
−3.4 ptssince 2011
from 67.3% in 2011
US average: 63.4%
Management & professional
36.1%
−18.4 ptssince 2009
from 54.5% in 2009
US average: 39.3%
Section 08

People & community

Male
51.5%
−2.9 ptssince 2009
from 54.4% in 2009
Female
48.5%
+2.9 ptssince 2009
from 45.6% in 2009
Foreign born
12.6%
−3.5 ptssince 2009
from 16.1% in 2009
US average: 13.5%
Uninsured
8.5%
−67.1 ptssince 2013
from 75.6% in 2013
US average: 8.8%
Drill deeper

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Compare Willow Lake to nearby cities

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WILLOW LAKE VS
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WILLOW LAKE VS
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WILLOW LAKE VS
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Frequently asked

How many people live in Willow Lake, South Dakota?

Willow Lake, South Dakota has about 255 residents according to the 2020 American Community Survey.

What is the median household income in Willow Lake, South Dakota?

The typical household in Willow Lake, South Dakota earns about $53,365 a year. Half of households make more than that, and half make less.

Is Willow Lake, South Dakota expensive?

In Willow Lake, South Dakota, the median home is worth about $76,100, and the typical rent is about $706 a month.

How educated are people in Willow Lake, South Dakota?

About 29.0% of adults age 25 and over in Willow Lake, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Willow Lake, South Dakota?

About 4.5% of people in Willow Lake, South Dakota live below the federal poverty line.

Has Willow Lake, South Dakota grown since 1990?

Yes, Willow Lake, South Dakota has shrunk since 1990. The population has lost about 56 residents, a change of about -18 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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