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CITY · 2010 ACS

Howard

South Dakota · 858 residents · 0.965 sq mi
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The short version

Howard has notably lower household income than the US average, with a median household income of $38,068. Population has fallen 20% since 2000, a loss of 213 residents. Median home value has more than doubled since 2000, reaching $58,600. With a median age of 50.5, the population is older than the US median of 37.2.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 50.5
US median: 37.2
Less educated
19% hold a bachelor's degree
US average: 28%
Less affordable
home values up 53%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
858
−20%since 2000
from 1,071 in 2000
1990 – 2025
Population density
889 / sq mi
−20%since 2000
from 1,110 / sq mi in 2000
US average: 261
Median age
50.5
+11%since 2000
from 45.5 in 2000
US average: 37.2
Population, 1990 – 2024
8099061K1K1K1990201020202024Howard
2024943
1990201020202024
Section 02

Income & economy

Median household income
$38,068
+13%inflation adjusted, since 2000
from $26,544 in 2000
US average: $52,703
1990 – 2024
Per capita income
$21,437
+42%since 2000
from $15,121 in 2000
US average: $27,286
Households earning $100K+
15.4%
+1.7 ptssince 2009
from 13.7% in 2009
US average: 33.3%
Poverty rate
8.1%
−1.5 ptssince 2000
from 9.6% in 2000
US average: 13.8%
Income inequality (Gini)
0.379
US average: 0.461
Workforce by industry, 2010
Retail trade19.6%
US avg: 10.9%
Information10.6%
US avg: 11.5%
Wholesale trade10%
US avg: 7.2%
Finance & insurance9.8%
US avg: 5.1%
Professional, scientific, technical8.8%
US avg: 4.2%
Agriculture, forestry, fishing7.1%
US avg: 1.9%
Construction7.1%
US avg: 1.4%
Transportation & warehousing3.5%
US avg: 3.1%
Education & health services1%
US avg: 0.9%
Other services0.8%
US avg: 7%
Public administration0.8%
US avg: 4.9%
Manufacturing0%
US avg: 0.5%
Arts, entertainment, food0%
US avg: 2.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$58,600
+53%inflation adjusted, since 2000
from $30,200 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$426
+1%inflation adjusted, since 2000
from $334 in 2000
US average: $853
Owner-occupied
29.7%
−40.9 ptssince 2000
from 70.6% in 2000
32.6% rent
Vacancy rate
17.8%
+2.7 ptssince 2009
from 15.1% in 2009
US average: 12.1%
Owner cost-burdened
7.0%
−0.9 ptssince 2009
from 8.0% in 2009
US average: 30.9%
Renter cost-burdened
27.0%
+4.6 ptssince 2009
from 22.4% in 2009
US average: 46.8%
Afford Score
1.5
+35%since 2000
from 1.1 in 2000
1990 – 2024
RELATED:See current rent listings in Howard on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.1%(1,040)
Black0.5%(5)
Hispanic / Latino1.3%(14)
Asian0.3%(3)
Other0%
Diversity Score5.1%(55)
2010
White, non-Hispanic97.1%(833)
Black0%(0)
Hispanic / Latino1.3%(11)
Asian0.1%(1)
Other1.7%(15)
Diversity Score7.6%(65)
Diversity Score
8
+49%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
18.6%
+2.1 ptssince 2000
from 16.5% in 2000
US average: 27.9%
High school or higher
82.7%
+5.3 ptssince 2000
from 77.4% in 2000
US average: 84.9%
Graduate degree
4.5%
−1.2 ptssince 2000
from 5.7% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
13.1 min
+20%since 2000
from 10.9 min in 2000
US average: 25.2
Drive alone to work
79.1%
−1.8 ptssince 2009
from 80.9% in 2009
US average: 76.2%
Carpooled to work
6.3%
−2.3 ptssince 2009
from 8.7% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
4.2%
+3.6 ptssince 2009
from 0.6% in 2009
US average: 4.1%
Walked to work
8.9%
+0.2 ptssince 2009
from 8.7% in 2009
US average: 2.8%
Biked to work
0.8%
+0.3 ptssince 2009
from 0.6% in 2009
US average: 0.5%
No vehicle available
5.3%
+0.4 ptssince 2009
from 4.8% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
13.1%
+2.8 ptssince 2009
from 10.3% in 2009
US average: 12.9%
Management & professional
32.5%
−33.5 ptssince 2009
from 66.0% in 2009
US average: 35.2%
Section 08

People & community

Male
48.5%
−1.1 ptssince 2009
from 49.6% in 2009
Female
51.5%
+1.1 ptssince 2009
from 50.4% in 2009
Foreign born
1.2%
Unchangedsince 2009
from 1.2% in 2009
US average: 12.8%
Veterans
13.3%
−36.7 ptssince 2009
from 50.0% in 2009
US average: 9.9%
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HOWARD VS
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HOWARD VS
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Frequently asked

How many people live in Howard, South Dakota?

Howard, South Dakota has about 858 residents according to the 2010 American Community Survey.

What is the median household income in Howard, South Dakota?

The typical household in Howard, South Dakota earns about $38,068 a year. Half of households make more than that, and half make less.

Is Howard, South Dakota expensive?

In Howard, South Dakota, the median home is worth about $58,600, and the typical rent is about $426 a month.

How educated are people in Howard, South Dakota?

About 18.6% of adults age 25 and over in Howard, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Howard, South Dakota?

About 8.1% of people in Howard, South Dakota live below the federal poverty line.

Has Howard, South Dakota grown since 1990?

Yes, Howard, South Dakota has shrunk since 1990. The population has lost about 306 residents, a change of about -26 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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