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CITY · 2020 ACS

Howard

South Dakota · 848 residents · 0.965 sq mi
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The short version

Howard has notably lower household income than the US average, with a median household income of $43,393. Population has fallen 21% since 2000, a loss of 223 residents. 13% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has more than doubled since 2000, reaching $62,800. With a median age of 49.5, the population is older than the US median of 38.8. Households here earn about 28% less than the South Dakota median.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 49.5
US median: 38.8
Less educated
13% hold a bachelor's degree
US average: 33%
Less affordable
home values up 38%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
848
−21%since 2000
from 1,071 in 2000
1990 – 2025
Population density
879 / sq mi
−21%since 2000
from 1,110 / sq mi in 2000
US average: 280
Median age
49.5
+9%since 2000
from 45.5 in 2000
US average: 38.8
Population, 1990 – 2024
8099061K1K1K1990201020202024Howard
2024943
1990201020202024
Section 02

Income & economy

Median household income
$43,393
+9%inflation adjusted, since 2000
from $26,544 in 2000
US average: $66,278
1990 – 2024
Per capita income
$25,137
+66%since 2000
from $15,121 in 2000
US average: $35,364
Households earning $100K+
21.5%
+7.8 ptssince 2009
from 13.7% in 2009
US average: 43.9%
Poverty rate
13.6%
+4.0 ptssince 2000
from 9.6% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade21.3%
US avg: 10%
Information13.4%
US avg: 11.1%
Agriculture, forestry, fishing8.5%
US avg: 1.7%
Construction8.5%
US avg: 1.2%
Finance & insurance8.5%
US avg: 5.5%
Professional, scientific, technical8.5%
US avg: 4.7%
Wholesale trade7.6%
US avg: 6.7%
Transportation & warehousing4.4%
US avg: 2.5%
Other services1.5%
US avg: 6.6%
Public administration1.5%
US avg: 4.7%
Arts, entertainment, food0.9%
US avg: 2%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$62,800
+38%inflation adjusted, since 2000
from $30,200 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$527
+5%inflation adjusted, since 2000
from $334 in 2000
US average: $1,124
Owner-occupied
75.3%
+4.7 ptssince 2000
from 70.6% in 2000
24.7% rent
Afford Score
1.4
+27%since 2000
from 1.1 in 2000
1990 – 2024
RELATED:See current rent listings in Howard on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.1%(1,040)
Black0.5%(5)
Hispanic / Latino1.3%(14)
Asian0.3%(3)
Other0%
Diversity Score5.1%(55)
2020
White, non-Hispanic91.6%(777)
Black0.4%(3)
Hispanic / Latino2.7%(23)
Asian0.5%(4)
Other4.4%(37)
Diversity Score18.7%(159)
Diversity Score
19
+268%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
12.5%
−4.0 ptssince 2000
from 16.5% in 2000
US average: 32.9%
High school or higher
90.4%
+13.0 ptssince 2000
from 77.4% in 2000
US average: 88.5%
Graduate degree
2.6%
−3.1 ptssince 2000
from 5.7% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
14.8 min
+36%since 2000
from 10.9 min in 2000
US average: 26.9
Drive alone to work
82.5%
+1.6 ptssince 2009
from 80.9% in 2009
US average: 75.1%
No vehicle available
8.3%
+3.4 ptssince 2009
from 4.8% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
0.6%
−5.6 ptssince 2011
from 6.2% in 2011
US average: 5.4%
Labor force participation
54.2%
−14.4 ptssince 2011
from 68.6% in 2011
US average: 63.4%
Management & professional
23.9%
−42.1 ptssince 2009
from 66.0% in 2009
US average: 39.3%
Section 08

People & community

Male
52.5%
+2.9 ptssince 2009
from 49.6% in 2009
Female
47.5%
−2.9 ptssince 2009
from 50.4% in 2009
Foreign born
0.0%
−1.2 ptssince 2009
from 1.2% in 2009
US average: 13.5%
Uninsured
10.1%
−83.3 ptssince 2013
from 93.4% in 2013
US average: 8.8%
Drill deeper

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Compare Howard to nearby cities

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HOWARD VS
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HOWARD VS
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Frequently asked

How many people live in Howard, South Dakota?

Howard, South Dakota has about 848 residents according to the 2020 American Community Survey.

What is the median household income in Howard, South Dakota?

The typical household in Howard, South Dakota earns about $43,393 a year. Half of households make more than that, and half make less.

Is Howard, South Dakota expensive?

In Howard, South Dakota, the median home is worth about $62,800, and the typical rent is about $527 a month.

How educated are people in Howard, South Dakota?

About 12.5% of adults age 25 and over in Howard, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Howard, South Dakota?

About 13.6% of people in Howard, South Dakota live below the federal poverty line.

Has Howard, South Dakota grown since 1990?

Yes, Howard, South Dakota has shrunk since 1990. The population has lost about 316 residents, a change of about -27 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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