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CITY

Harrold

South Dakota · 96 residents (2025 est.) · 0.412 sq mi
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The short version

Harrold has notably lower household income than the US average, with a median household income of $58,750. Population has fallen 66% since 2000, a loss of 137 residents. 5% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has roughly tripled since 2000, reaching $77,500. With a median age of 55.5, the population is older than the US median of 38.9.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 55.5
US median: 38.9
Less educated
5% hold a bachelor's degree
US average: 36%
Less affordable
home values up 62%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
72
−66%since 2000
from 209 in 2000
1990 – 2025
Population density
175 / sq mi
−66%since 2000
from 507 / sq mi in 2000
US average: 281
Median age
55.5
+57%since 2000
from 35.3 in 2000
US average: 38.9

PEP 2025 EST:96 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
58991411822231990201020202024Harrold
202472
1990201020202024
Section 02

Income & economy

Median household income
$58,750
+19%inflation adjusted, since 2000
from $27,083 in 2000
US average: $82,259
1990 – 2024
Per capita income
$56,738
+285%since 2000
from $14,725 in 2000
US average: $44,673
Households earning $100K+
35.6%
+22.0 ptssince 2009
from 13.6% in 2009
US average: 53.3%
Poverty rate
6.9%
−1.8 ptssince 2000
from 8.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.533
+60%since 2010
from 0.333 in 2010
US average: 0.476
Workforce by industry, 2024
Transportation & warehousing19.1%
US avg: 2.2%
Retail trade17%
US avg: 9.9%
Finance & insurance12.8%
US avg: 5.9%
Professional, scientific, technical12.8%
US avg: 5.1%
Other services6.4%
US avg: 6.7%
Public administration6.4%
US avg: 4.8%
Agriculture, forestry, fishing4.3%
US avg: 1.6%
Construction4.3%
US avg: 1.2%
Wholesale trade4.3%
US avg: 6.9%
Information4.3%
US avg: 10.8%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$77,500
+62%inflation adjusted, since 2000
from $26,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$550
−11%inflation adjusted, since 2000
from $338 in 2000
US average: $1,442
Owner-occupied
64.4%
−7.8 ptssince 2000
from 72.3% in 2000
35.6% rent
Vacancy rate
18.2%
+8.2 ptssince 2009
from 10.0% in 2009
US average: 10.0%
Owner cost-burdened
0.0%
−10.4 ptssince 2009
from 10.4% in 2009
US average: 22.9%
Renter cost-burdened
62.5%
+48.2 ptssince 2009
from 14.3% in 2009
US average: 47.4%
Afford Score
1.3
+36%since 2000
from 1.0 in 2000
1990 – 2024
Gentrification Score
48
RELATED:See current rent listings in Harrold on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.7%(200)
Black0%(0)
Hispanic / Latino2.9%(6)
Asian0%(0)
Other0%
Diversity Score7.1%(15)
2024
White, non-Hispanic97.2%(70)
Black1.4%(1)
Hispanic / Latino0%(0)
Asian0%(0)
Other1.4%(1)
Diversity Score6.8%(5)
Diversity Score
7
−4%since 2000
from 7 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
5.3%
−10.3 ptssince 2000
from 15.5% in 2000
US average: 35.6%
High school or higher
82.5%
+6.6 ptssince 2000
from 75.9% in 2000
US average: 89.6%
Graduate degree
1.8%
Unchangedsince 2000
from 1.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.4 min
+31%since 2000
from 17.1 min in 2000
US average: 26.5
Drive alone to work
89.4%
+18.5 ptssince 2009
from 70.9% in 2009
US average: 68.9%
Carpooled to work
6.4%
−8.8 ptssince 2009
from 15.2% in 2009
US average: 8.5%
Public transit
0.0%
−6.3 ptssince 2009
from 6.3% in 2009
US average: 3.2%
Worked from home
4.3%
−0.8 ptssince 2009
from 5.1% in 2009
US average: 15.0%
Walked to work
0.0%
−2.5 ptssince 2009
from 2.5% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
2.2%
−2.7 ptssince 2009
from 4.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
Unchangedsince 2011
from 0.0% in 2011
US average: 5.2%
Labor force participation
70.1%
+5.1 ptssince 2011
from 65.0% in 2011
US average: 63.5%
Self-employed
4.3%
−10.9 ptssince 2009
from 15.2% in 2009
US average: 13.1%
Management & professional
14.9%
−43.3 ptssince 2009
from 58.2% in 2009
US average: 42.5%
Section 08

People & community

Male
52.8%
+12.1 ptssince 2009
from 40.7% in 2009
Female
47.2%
−12.1 ptssince 2009
from 59.3% in 2009
Foreign born
1.4%
+1.4 ptssince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
7.5%
−37.6 ptssince 2009
from 45.1% in 2009
US average: 6.2%
With a disability
15.3%
−6.1 ptssince 2012
from 21.4% in 2012
US average: 13.3%
Uninsured
4.2%
−84.9 ptssince 2013
from 89.1% in 2013
US average: 8.4%
Broadband at home
93.3%
+14.9 ptssince 2017
from 78.4% in 2017
US average: 91.0%
English only at home
97.2%
−2.8 ptssince 2016
from 100.0% in 2016
US average: 77.7%
Spanish at home
0.0%
Unchangedsince 2016
from 0.0% in 2016
US average: 13.6%
Drill deeper

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Compare Harrold to nearby cities

HARROLD VS
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Home value$230,700+198%
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HARROLD VS
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Home value$159,000+105%
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HARROLD VS
Aberdeen
Income$64,405+10%
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HARROLD VS
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Frequently asked

How many people live in Harrold, South Dakota?

Harrold, South Dakota has about 72 residents according to the 2024 American Community Survey.

What is the median household income in Harrold, South Dakota?

The typical household in Harrold, South Dakota earns about $58,750 a year. Half of households make more than that, and half make less.

Is Harrold, South Dakota expensive?

In Harrold, South Dakota, the median home is worth about $77,500, and the typical rent is about $550 a month.

How educated are people in Harrold, South Dakota?

About 5.3% of adults age 25 and over in Harrold, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Harrold, South Dakota?

About 6.9% of people in Harrold, South Dakota live below the federal poverty line.

Has Harrold, South Dakota grown since 1990?

Yes, Harrold, South Dakota has shrunk since 1990. The population has lost about 108 residents, a change of about -60 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →