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CITY

Deal

New Jersey · 894 residents (2025 est.) · 1.184 sq mi
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The short version

Deal is significantly wealthier than the US average, with a median household income of $113,854. Population has fallen 36% since 2000, a loss of 384 residents. Median home value has roughly tripled since 2000, reaching $1,642,000. With a median age of 47.9, the population is older than the US median of 38.9. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 47.9
US median: 38.9
Less educated
29% hold a bachelor's degree
US average: 36%
Less affordable
home values up 67%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
686
−36%since 2000
from 1,070 in 2000
1990 – 2025
Population density
579 / sq mi
−36%since 2000
from 904 / sq mi in 2000
US average: 281
Median age
47.9
+7%since 2000
from 44.6 in 2000
US average: 38.9

PEP 2025 EST:894 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4466488501K1K1990201020202024Deal
2024686
1990201020202024
Section 02

Income & economy

Median household income
$113,854
+7%inflation adjusted, since 2000
from $58,472 in 2000
US average: $82,259
1990 – 2024
Per capita income
$84,390
+119%since 2000
from $38,510 in 2000
US average: $44,673
Households earning $100K+
65.5%
+14.9 ptssince 2009
from 50.6% in 2009
US average: 53.3%
Poverty rate
8.3%
−2.9 ptssince 2000
from 11.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.594
+7%since 2010
from 0.555 in 2010
US average: 0.476
Workforce by industry, 2024
Other services13.3%
US avg: 6.7%
Transportation & warehousing9.5%
US avg: 2.2%
Information8.1%
US avg: 10.8%
Retail trade4.6%
US avg: 9.9%
Public administration3.5%
US avg: 4.8%
Finance & insurance2.1%
US avg: 5.9%
Professional, scientific, technical2.1%
US avg: 5.1%
Wholesale trade0.7%
US avg: 6.9%
Arts, entertainment, food0.7%
US avg: 1.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$1,642,000
+67%inflation adjusted, since 2000
from $539,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,981
+14%inflation adjusted, since 2000
from $950 in 2000
US average: $1,442
Owner-occupied
67.0%
−0.7 ptssince 2000
from 67.7% in 2000
33.0% rent
Vacancy rate
72.7%
+16.8 ptssince 2009
from 55.9% in 2009
US average: 10.0%
Owner cost-burdened
33.1%
−8.8 ptssince 2009
from 42.0% in 2009
US average: 22.9%
Renter cost-burdened
31.4%
−24.7 ptssince 2009
from 56.1% in 2009
US average: 47.4%
Afford Score
14.4
+56%since 2000
from 9.2 in 2000
1990 – 2024
Gentrification Score
48
RELATED:See current rent listings in Deal on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92.1%(985)
Black1.1%(12)
Hispanic / Latino5%(54)
Asian0.3%(3)
Other0%
Diversity Score15.5%(166)
2024
White, non-Hispanic80%(549)
Black1.9%(13)
Hispanic / Latino15.5%(106)
Asian1.6%(11)
Other1%(7)
Diversity Score41.9%(287)
Diversity Score
42
+170%since 2000
from 15 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
29.3%
+2.5 ptssince 2000
from 26.9% in 2000
US average: 35.6%
High school or higher
92.3%
+3.7 ptssince 2000
from 88.6% in 2000
US average: 89.6%
Graduate degree
8.8%
+0.6 ptssince 2000
from 8.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
33.2 min
−4%since 2000
from 34.5 min in 2000
US average: 26.5
Drive alone to work
41.3%
−20.1 ptssince 2009
from 61.4% in 2009
US average: 68.9%
Carpooled to work
23.0%
+10.8 ptssince 2009
from 12.1% in 2009
US average: 8.5%
Public transit
8.1%
−2.6 ptssince 2009
from 10.7% in 2009
US average: 3.2%
Worked from home
13.4%
+3.2 ptssince 2009
from 10.2% in 2009
US average: 15.0%
Walked to work
12.4%
+10.0 ptssince 2009
from 2.4% in 2009
US average: 2.4%
Biked to work
0.0%
−3.1 ptssince 2009
from 3.1% in 2009
US average: 0.4%
No vehicle available
5.0%
−1.7 ptssince 2009
from 6.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.4%
−1.1 ptssince 2011
from 3.5% in 2011
US average: 5.2%
Labor force participation
48.1%
−1.8 ptssince 2011
from 49.9% in 2011
US average: 63.5%
Self-employed
14.0%
+0.4 ptssince 2009
from 13.6% in 2009
US average: 13.1%
Management & professional
43.5%
−24.3 ptssince 2009
from 67.8% in 2009
US average: 42.5%
Section 08

People & community

Male
47.5%
−0.1 ptssince 2009
from 47.6% in 2009
Female
52.5%
+0.1 ptssince 2009
from 52.4% in 2009
Foreign born
17.1%
+3.9 ptssince 2009
from 13.2% in 2009
US average: 14.1%
Veterans
1.7%
−46.2 ptssince 2009
from 47.9% in 2009
US average: 6.2%
With a disability
11.1%
−0.9 ptssince 2012
from 12.0% in 2012
US average: 13.3%
Uninsured
1.9%
−87.7 ptssince 2013
from 89.6% in 2013
US average: 8.4%
Broadband at home
85.4%
+3.7 ptssince 2017
from 81.7% in 2017
US average: 91.0%
English only at home
78.5%
+2.4 ptssince 2016
from 76.1% in 2016
US average: 77.7%
Spanish at home
10.9%
−1.0 ptssince 2016
from 11.9% in 2016
US average: 13.6%
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Head to head

Compare Deal to nearby cities

DEAL VS
Asbury Park
Income$75,544−34%
Home value$581,100−65%
Population15,632+1649%
SEE FULL COMPARISON →
DEAL VS
West Long Branch
Income$114,271same
Home value$684,300−58%
Population8,625+865%
SEE FULL COMPARISON →
DEAL VS
Long Branch
Income$79,653−30%
Home value$574,000−65%
Population33,321+3627%
SEE FULL COMPARISON →
DEAL VS
Eatontown
Income$90,463−21%
Home value$492,400−70%
Population13,607+1422%
SEE FULL COMPARISON →
Frequently asked

How many people live in Deal, New Jersey?

Deal, New Jersey has about 686 residents according to the 2024 American Community Survey.

What is the median household income in Deal, New Jersey?

The typical household in Deal, New Jersey earns about $113,854 a year. Half of households make more than that, and half make less.

Is Deal, New Jersey expensive?

In Deal, New Jersey, the median home is worth about $1,642,000, and the typical rent is about $1,981 a month.

How educated are people in Deal, New Jersey?

About 29.3% of adults age 25 and over in Deal, New Jersey hold a bachelor's degree or higher.

What is the poverty rate in Deal, New Jersey?

About 8.3% of people in Deal, New Jersey live below the federal poverty line.

Has Deal, New Jersey grown since 1990?

Yes, Deal, New Jersey has shrunk since 1990. The population has lost about 501 residents, a change of about -42 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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