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CITY · 2020 ACS

Deal

New Jersey · 900 residents · 1.184 sq mi
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The short version

Deal has lower-than-average household income, with a median household income of $57,250. Population has fallen 16% since 2000, a loss of 170 residents. Median home value has more than doubled since 2000, reaching $1,072,900. The poverty rate of 25.4% is well above the national figure. Households here earn about 33% less than the New Jersey median. Despite a median home value of $1,072,900, the poverty rate sits 98% above the US average — a pattern often seen in resort and college towns.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 42.6
US median: 38.8
Average education
31% hold a bachelor's degree
US average: 33%
Less affordable
home values up 32%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
900
−16%since 2000
from 1,070 in 2000
1990 – 2025
Population density
760 / sq mi
−16%since 2000
from 904 / sq mi in 2000
US average: 280
Median age
42.6
−4%since 2000
from 44.6 in 2000
US average: 38.8
Population, 1990 – 2024
4466488501K1K1990201020202024Deal
2024686
1990201020202024
Section 02

Income & economy

Median household income
$57,250
−35%inflation adjusted, since 2000
from $58,472 in 2000
US average: $66,278
1990 – 2024
Per capita income
$55,429
+44%since 2000
from $38,510 in 2000
US average: $35,364
Households earning $100K+
41.4%
−9.2 ptssince 2009
from 50.6% in 2009
US average: 43.9%
Poverty rate
25.4%
+14.1 ptssince 2000
from 11.2% in 2000
US average: 12.8%
Workforce by industry, 2020
Other services16.7%
US avg: 6.6%
Wholesale trade15.3%
US avg: 6.7%
Information8.8%
US avg: 11.1%
Retail trade6%
US avg: 10%
Transportation & warehousing6%
US avg: 2.5%
Finance & insurance5.6%
US avg: 5.5%
Professional, scientific, technical5.6%
US avg: 4.7%
Public administration3.3%
US avg: 4.7%
Arts, entertainment, food1.4%
US avg: 2%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$1,072,900
+32%inflation adjusted, since 2000
from $539,500 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,153
−19%inflation adjusted, since 2000
from $950 in 2000
US average: $1,124
Owner-occupied
66.9%
−0.9 ptssince 2000
from 67.7% in 2000
33.1% rent
Afford Score
18.7
+103%since 2000
from 9.2 in 2000
1990 – 2024
RELATED:See current rent listings in Deal on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92.1%(985)
Black1.1%(12)
Hispanic / Latino5%(54)
Asian0.3%(3)
Other0%
Diversity Score15.5%(166)
2020
White, non-Hispanic81.2%(731)
Black0.7%(6)
Hispanic / Latino13.3%(120)
Asian0.7%(6)
Other0%(0)
Diversity Score32.9%(296)
Diversity Score
33
+112%since 2000
from 15 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
30.6%
+3.8 ptssince 2000
from 26.9% in 2000
US average: 32.9%
High school or higher
84.8%
−3.8 ptssince 2000
from 88.6% in 2000
US average: 88.5%
Graduate degree
5.5%
−2.7 ptssince 2000
from 8.2% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
26.2 min
−24%since 2000
from 34.5 min in 2000
US average: 26.9
Drive alone to work
78.0%
+16.6 ptssince 2009
from 61.4% in 2009
US average: 75.1%
No vehicle available
10.6%
+3.8 ptssince 2009
from 6.7% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.6%
+0.1 ptssince 2011
from 3.5% in 2011
US average: 5.4%
Labor force participation
48.8%
−1.1 ptssince 2011
from 49.9% in 2011
US average: 63.4%
Management & professional
27.0%
−40.9 ptssince 2009
from 67.8% in 2009
US average: 39.3%
Section 08

People & community

Male
46.8%
−0.8 ptssince 2009
from 47.6% in 2009
Female
53.2%
+0.8 ptssince 2009
from 52.4% in 2009
Foreign born
20.6%
+7.5 ptssince 2009
from 13.2% in 2009
US average: 13.5%
Uninsured
4.9%
−84.7 ptssince 2013
from 89.6% in 2013
US average: 8.8%
Drill deeper

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Head to head

Compare Deal to nearby cities

DEAL VS
Asbury Park
Income$75,544+32%
Home value$581,100−46%
Population15,632+1649%
SEE FULL COMPARISON →
DEAL VS
West Long Branch
Income$114,271+100%
Home value$684,300−36%
Population8,625+865%
SEE FULL COMPARISON →
DEAL VS
Long Branch
Income$79,653+39%
Home value$574,000−47%
Population33,321+3627%
SEE FULL COMPARISON →
DEAL VS
Eatontown
Income$90,463+58%
Home value$492,400−54%
Population13,607+1422%
SEE FULL COMPARISON →
Frequently asked

How many people live in Deal, New Jersey?

Deal, New Jersey has about 900 residents according to the 2020 American Community Survey.

What is the median household income in Deal, New Jersey?

The typical household in Deal, New Jersey earns about $57,250 a year. Half of households make more than that, and half make less.

Is Deal, New Jersey expensive?

In Deal, New Jersey, the median home is worth about $1,072,900, and the typical rent is about $1,153 a month.

How educated are people in Deal, New Jersey?

About 30.6% of adults age 25 and over in Deal, New Jersey hold a bachelor's degree or higher.

What is the poverty rate in Deal, New Jersey?

About 25.4% of people in Deal, New Jersey live below the federal poverty line.

Has Deal, New Jersey grown since 1990?

Yes, Deal, New Jersey has shrunk since 1990. The population has lost about 287 residents, a change of about -24 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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