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CITY

Guide Rock

Nebraska · 199 residents (2025 est.) · 0.501 sq mi
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The short version

Guide Rock has notably lower household income than the US average, with a median household income of $39,444. Population has grown 17% since 2000. 16% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $44,400. The poverty rate of 24.8% is well above the national figure. Households here earn about 48% less than the Nebraska median.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 36.8
US median: 38.9
Less educated
16% hold a bachelor's degree
US average: 36%
Less affordable
home values up 31%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
286
+17%since 2000
from 245 in 2000
1990 – 2025
Population density
571 / sq mi
+17%since 2000
from 489 / sq mi in 2000
US average: 281
Median age
36.8
−22%since 2000
from 47.2 in 2000
US average: 38.9

PEP 2025 EST:199 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1832132442753051990201020202024Guide Rock
2024286
1990201020202024
Section 02

Income & economy

Median household income
$39,444
+7%inflation adjusted, since 2000
from $20,250 in 2000
US average: $82,259
1990 – 2024
Per capita income
$25,615
+35%since 2000
from $18,981 in 2000
US average: $44,673
Households earning $100K+
19.5%
+13.2 ptssince 2009
from 6.3% in 2009
US average: 53.3%
Poverty rate
24.8%
+7.0 ptssince 2000
from 17.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.354
−3%since 2010
from 0.365 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade32.3%
US avg: 6.9%
Information17.7%
US avg: 10.8%
Agriculture, forestry, fishing11.3%
US avg: 1.6%
Construction11.3%
US avg: 1.2%
Retail trade7.3%
US avg: 9.9%
Finance & insurance1.6%
US avg: 5.9%
Professional, scientific, technical1.6%
US avg: 5.1%
Arts, entertainment, food1.6%
US avg: 1.9%
Other services0.8%
US avg: 6.7%
Public administration0.8%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$44,400
+31%inflation adjusted, since 2000
from $18,600 in 2000
US average: $376,019
1990 – 2024
Owner-occupied
96.6%
+8.6 ptssince 2000
from 88.0% in 2000
3.4% rent
Vacancy rate
15.7%
−20.3 ptssince 2009
from 36.0% in 2009
US average: 10.0%
Owner cost-burdened
14.9%
−9.4 ptssince 2009
from 24.3% in 2009
US average: 22.9%
Renter cost-burdened
25.0%
−25.0 ptssince 2009
from 50.0% in 2009
US average: 47.4%
Afford Score
1.1
+23%since 2000
from 0.9 in 2000
1990 – 2024
Gentrification Score
53
RELATED:See current rent listings in Guide Rock on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.8%(242)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other0%
Diversity Score0%(0)
2024
White, non-Hispanic63.3%(181)
Black0%(0)
Hispanic / Latino31.8%(91)
Asian0%(0)
Other4.9%(14)
Diversity Score62%(177)
Diversity Score
62
from 0 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
15.7%
+2.3 ptssince 2000
from 13.3% in 2000
US average: 35.6%
High school or higher
83.3%
−2.8 ptssince 2000
from 86.1% in 2000
US average: 89.6%
Graduate degree
0.5%
−3.9 ptssince 2000
from 4.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
35.4 min
+73%since 2000
from 20.5 min in 2000
US average: 26.5
Drive alone to work
56.5%
−11.0 ptssince 2009
from 67.4% in 2009
US average: 68.9%
Carpooled to work
38.7%
+24.1 ptssince 2009
from 14.6% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
0.0%
−10.1 ptssince 2009
from 10.1% in 2009
US average: 15.0%
Walked to work
0.0%
−4.5 ptssince 2009
from 4.5% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
1.7%
−1.4 ptssince 2009
from 3.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.3%
+5.3 ptssince 2011
from 0.0% in 2011
US average: 5.2%
Labor force participation
55.0%
+0.4 ptssince 2011
from 54.7% in 2011
US average: 63.5%
Self-employed
5.6%
−5.6 ptssince 2009
from 11.2% in 2009
US average: 13.1%
Management & professional
10.5%
−61.4 ptssince 2009
from 71.9% in 2009
US average: 42.5%
Section 08

People & community

Male
60.8%
+13.7 ptssince 2009
from 47.2% in 2009
Female
39.2%
−13.7 ptssince 2009
from 52.8% in 2009
Foreign born
1.4%
+0.4 ptssince 2009
from 1.0% in 2009
US average: 14.1%
Veterans
13.6%
−36.1 ptssince 2009
from 49.7% in 2009
US average: 6.2%
With a disability
24.8%
−6.3 ptssince 2012
from 31.1% in 2012
US average: 13.3%
Uninsured
11.5%
−73.8 ptssince 2013
from 85.3% in 2013
US average: 8.4%
Broadband at home
94.1%
+28.8 ptssince 2017
from 65.3% in 2017
US average: 91.0%
English only at home
90.1%
−8.8 ptssince 2016
from 98.9% in 2016
US average: 77.7%
Spanish at home
9.9%
+8.8 ptssince 2016
from 1.1% in 2016
US average: 13.6%
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Compare Guide Rock to nearby cities

GUIDE ROCK VS
Hastings
Income$64,048+62%
Home value$184,700+316%
Population25,121+12524%
SEE FULL COMPARISON →
GUIDE ROCK VS
Grand Island
Income$63,795+62%
Home value$218,600+392%
Population53,943+27007%
SEE FULL COMPARISON →
GUIDE ROCK VS
Kearney
Income$69,724+77%
Home value$244,600+451%
Population34,782+17378%
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GUIDE ROCK VS
York
Income$63,265+60%
Home value$180,900+307%
Population8,284+4063%
SEE FULL COMPARISON →
Frequently asked

How many people live in Guide Rock, Nebraska?

Guide Rock, Nebraska has about 286 residents according to the 2024 American Community Survey.

What is the median household income in Guide Rock, Nebraska?

The typical household in Guide Rock, Nebraska earns about $39,444 a year. Half of households make more than that, and half make less.

Is Guide Rock, Nebraska expensive?

In Guide Rock, Nebraska, the median home is worth about $44,400.

How educated are people in Guide Rock, Nebraska?

About 15.7% of adults age 25 and over in Guide Rock, Nebraska hold a bachelor's degree or higher.

What is the poverty rate in Guide Rock, Nebraska?

About 24.8% of people in Guide Rock, Nebraska live below the federal poverty line.

Has Guide Rock, Nebraska grown since 1990?

Yes, Guide Rock, Nebraska has shrunk since 1990. The population has lost about 6 residents, a change of about -2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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