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CITY

Rockwell

North Carolina · 2,417 residents (2025 est.) · 1.848 sq mi
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The short version

Rockwell has lower-than-average household income, with a median household income of $69,632. Population has grown 41% since 2000. Median home value has more than doubled since 2000, reaching $237,200.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 37.2
US median: 38.9
Less educated
28% hold a bachelor's degree
US average: 36%
Less affordable
home values up 41%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,782
+41%since 2000
from 1,971 in 2000
1990 – 2025
Population density
1,505 / sq mi
+41%since 2000
from 1,067 / sq mi in 2000
US average: 281
Median age
37.2
−2%since 2000
from 38.0 in 2000
US average: 38.9

PEP 2025 EST:2,417 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1K2K2K3K3K1990201020202024Rockwell
20243K
1990201020202024
Section 02

Income & economy

Median household income
$69,632
−8%inflation adjusted, since 2000
from $41,488 in 2000
US average: $82,259
1990 – 2024
Per capita income
$35,161
+79%since 2000
from $19,687 in 2000
US average: $44,673
Households earning $100K+
45.0%
+13.8 ptssince 2009
from 31.2% in 2009
US average: 53.3%
Poverty rate
7.0%
+2.4 ptssince 2000
from 4.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.440
+5%since 2010
from 0.419 in 2010
US average: 0.476
Workforce by industry, 2024
Information12.5%
US avg: 10.8%
Retail trade9.7%
US avg: 9.9%
Wholesale trade6.3%
US avg: 6.9%
Finance & insurance4%
US avg: 5.9%
Other services3.5%
US avg: 6.7%
Public administration3.5%
US avg: 4.8%
Professional, scientific, technical3.1%
US avg: 5.1%
Transportation & warehousing2.1%
US avg: 2.2%
Agriculture, forestry, fishing1.2%
US avg: 1.6%
Manufacturing1.2%
US avg: 0.4%
Education & health services0.9%
US avg: 0.9%
Construction0%
US avg: 1.2%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$237,200
+41%inflation adjusted, since 2000
from $92,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$952
+2%inflation adjusted, since 2000
from $514 in 2000
US average: $1,442
Owner-occupied
68.3%
−7.8 ptssince 2000
from 76.1% in 2000
31.7% rent
Vacancy rate
3.0%
−5.1 ptssince 2009
from 8.1% in 2009
US average: 10.0%
Owner cost-burdened
20.1%
+4.8 ptssince 2009
from 15.2% in 2009
US average: 22.9%
Renter cost-burdened
44.6%
−14.5 ptssince 2009
from 59.1% in 2009
US average: 47.4%
Afford Score
3.4
+53%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
68
RELATED:See current rent listings in Rockwell on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.2%(1,896)
Black0.7%(14)
Hispanic / Latino1.6%(31)
Asian0.6%(11)
Other0%
Diversity Score7%(139)
2024
White, non-Hispanic78.7%(2,189)
Black7.9%(219)
Hispanic / Latino3.7%(104)
Asian1%(29)
Other8.7%(241)
Diversity Score45.7%(1,272)
Diversity Score
46
+550%since 2000
from 7 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
28.4%
+15.0 ptssince 2000
from 13.4% in 2000
US average: 35.6%
High school or higher
87.9%
+10.0 ptssince 2000
from 77.9% in 2000
US average: 89.6%
Graduate degree
5.1%
+1.9 ptssince 2000
from 3.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
25.5 min
+69%since 2000
from 15.1 min in 2000
US average: 26.5
Drive alone to work
79.1%
−10.7 ptssince 2009
from 89.8% in 2009
US average: 68.9%
Carpooled to work
6.7%
+1.8 ptssince 2009
from 4.9% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
13.1%
+11.1 ptssince 2009
from 2.0% in 2009
US average: 15.0%
Walked to work
0.0%
−1.6 ptssince 2009
from 1.6% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
1.9%
−1.1 ptssince 2009
from 3.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.3%
−5.3 ptssince 2011
from 10.5% in 2011
US average: 5.2%
Labor force participation
65.3%
+4.7 ptssince 2011
from 60.6% in 2011
US average: 63.5%
Self-employed
15.8%
+2.1 ptssince 2009
from 13.7% in 2009
US average: 13.1%
Management & professional
43.8%
−7.8 ptssince 2009
from 51.5% in 2009
US average: 42.5%
Section 08

People & community

Male
47.0%
−2.0 ptssince 2009
from 49.0% in 2009
Female
53.0%
+2.0 ptssince 2009
from 51.0% in 2009
Foreign born
2.4%
+1.8 ptssince 2009
from 0.6% in 2009
US average: 14.1%
Veterans
6.0%
−42.2 ptssince 2009
from 48.2% in 2009
US average: 6.2%
With a disability
13.2%
−3.2 ptssince 2012
from 16.4% in 2012
US average: 13.3%
Uninsured
8.0%
−76.9 ptssince 2013
from 84.9% in 2013
US average: 8.4%
Broadband at home
98.0%
+15.9 ptssince 2017
from 82.1% in 2017
US average: 91.0%
English only at home
96.8%
+1.2 ptssince 2016
from 95.6% in 2016
US average: 77.7%
Spanish at home
2.5%
+0.8 ptssince 2016
from 1.8% in 2016
US average: 13.6%
Drill deeper

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Compare Rockwell to nearby cities

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ROCKWELL VS
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ROCKWELL VS
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ROCKWELL VS
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Frequently asked

How many people live in Rockwell, North Carolina?

Rockwell, North Carolina has about 2,782 residents according to the 2024 American Community Survey.

What is the median household income in Rockwell, North Carolina?

The typical household in Rockwell, North Carolina earns about $69,632 a year. Half of households make more than that, and half make less.

Is Rockwell, North Carolina expensive?

In Rockwell, North Carolina, the median home is worth about $237,200, and the typical rent is about $952 a month.

How educated are people in Rockwell, North Carolina?

About 28.4% of adults age 25 and over in Rockwell, North Carolina hold a bachelor's degree or higher.

What is the poverty rate in Rockwell, North Carolina?

About 7.0% of people in Rockwell, North Carolina live below the federal poverty line.

Has Rockwell, North Carolina grown since 1990?

Yes, Rockwell, North Carolina has grown since 1990. The population has added about 1,184 residents, a change of about 74 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Rockwell, North Carolina: demographics, income & housing data · CensusEasy