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CITY

Winona

Missouri · 987 residents (2025 est.) · 3.807 sq mi
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The short version

Winona has notably lower household income than the US average, with a median household income of $30,500. Population has fallen 34% since 2000, a loss of 436 residents. 6% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $95,500. With a median age of 44.8, the population is older than the US median of 38.9. Households here earn about 57% less than the Missouri median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 44.8
US median: 38.9
Less educated
6% hold a bachelor's degree
US average: 36%
Less affordable
home values up 26%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
854
−34%since 2000
from 1,290 in 2000
1990 – 2025
Population density
224 / sq mi
−34%since 2000
from 339 / sq mi in 2000
US average: 281
Median age
44.8
+34%since 2000
from 33.5 in 2000
US average: 38.9

PEP 2025 EST:987 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
7141K1K2K2K1990201020202024Winona
2024854
1990201020202024
Section 02

Income & economy

Median household income
$30,500
−10%inflation adjusted, since 2000
from $18,640 in 2000
US average: $82,259
1990 – 2024
Per capita income
$19,333
+67%since 2000
from $11,564 in 2000
US average: $44,673
Households earning $100K+
17.5%
+11.6 ptssince 2009
from 6.0% in 2009
US average: 53.3%
Poverty rate
19.1%
−15.6 ptssince 2000
from 34.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.406
−2%since 2010
from 0.414 in 2010
US average: 0.476
Workforce by industry, 2024
Information33%
US avg: 10.8%
Retail trade20.1%
US avg: 9.9%
Agriculture, forestry, fishing4.5%
US avg: 1.6%
Wholesale trade4.2%
US avg: 6.9%
Manufacturing3.4%
US avg: 0.4%
Other services2.3%
US avg: 6.7%
Public administration2.3%
US avg: 4.8%
Construction1.1%
US avg: 1.2%
Finance & insurance1.1%
US avg: 5.9%
Professional, scientific, technical1.1%
US avg: 5.1%
Arts, entertainment, food0.4%
US avg: 1.9%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$95,500
+26%inflation adjusted, since 2000
from $41,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$373
−29%inflation adjusted, since 2000
from $290 in 2000
US average: $1,442
Owner-occupied
69.6%
+2.3 ptssince 2000
from 67.2% in 2000
30.4% rent
Vacancy rate
10.6%
−6.3 ptssince 2009
from 16.9% in 2009
US average: 10.0%
Owner cost-burdened
44.8%
+13.0 ptssince 2009
from 31.8% in 2009
US average: 22.9%
Renter cost-burdened
15.3%
−15.6 ptssince 2009
from 30.9% in 2009
US average: 47.4%
Afford Score
3.1
+40%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
53
RELATED:See current rent listings in Winona on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.6%(1,220)
Black0%(0)
Hispanic / Latino0.4%(5)
Asian0%(0)
Other0%
Diversity Score1%(13)
2024
White, non-Hispanic86.3%(737)
Black0.6%(5)
Hispanic / Latino0.9%(8)
Asian0.1%(1)
Other12.1%(103)
Diversity Score30.1%(257)
Diversity Score
30
+2859%since 2000
from 1 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
6.3%
+2.1 ptssince 2000
from 4.2% in 2000
US average: 35.6%
High school or higher
68.9%
+7.1 ptssince 2000
from 61.8% in 2000
US average: 89.6%
Graduate degree
2.2%
+1.4 ptssince 2000
from 0.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
14.7 min
−7%since 2000
from 15.8 min in 2000
US average: 26.5
Drive alone to work
71.3%
+15.4 ptssince 2009
from 55.9% in 2009
US average: 68.9%
Carpooled to work
24.9%
−10.9 ptssince 2009
from 35.8% in 2009
US average: 8.5%
Public transit
0.0%
−1.5 ptssince 2009
from 1.5% in 2009
US average: 3.2%
Worked from home
3.1%
−0.5 ptssince 2009
from 3.6% in 2009
US average: 15.0%
Walked to work
0.0%
−1.9 ptssince 2009
from 1.9% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
5.4%
−5.5 ptssince 2009
from 10.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
−16.7 ptssince 2011
from 16.7% in 2011
US average: 5.2%
Labor force participation
37.2%
−13.6 ptssince 2011
from 50.8% in 2011
US average: 63.5%
Self-employed
12.5%
+5.4 ptssince 2009
from 7.1% in 2009
US average: 13.1%
Management & professional
12.5%
−42.7 ptssince 2009
from 55.2% in 2009
US average: 42.5%
Section 08

People & community

Male
42.4%
−3.6 ptssince 2009
from 46.0% in 2009
Female
57.6%
+3.6 ptssince 2009
from 54.0% in 2009
Foreign born
1.4%
+0.4 ptssince 2009
from 1.0% in 2009
US average: 14.1%
Veterans
13.0%
−36.4 ptssince 2009
from 49.4% in 2009
US average: 6.2%
With a disability
33.4%
+6.4 ptssince 2012
from 27.0% in 2012
US average: 13.3%
Uninsured
9.1%
−72.7 ptssince 2013
from 81.8% in 2013
US average: 8.4%
Broadband at home
71.1%
+31.1 ptssince 2017
from 40.0% in 2017
US average: 91.0%
English only at home
99.3%
+0.1 ptssince 2016
from 99.2% in 2016
US average: 77.7%
Spanish at home
0.2%
−0.1 ptssince 2016
from 0.4% in 2016
US average: 13.6%
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Frequently asked

How many people live in Winona, Missouri?

Winona, Missouri has about 854 residents according to the 2024 American Community Survey.

What is the median household income in Winona, Missouri?

The typical household in Winona, Missouri earns about $30,500 a year. Half of households make more than that, and half make less.

Is Winona, Missouri expensive?

In Winona, Missouri, the median home is worth about $95,500, and the typical rent is about $373 a month.

How educated are people in Winona, Missouri?

About 6.3% of adults age 25 and over in Winona, Missouri hold a bachelor's degree or higher.

What is the poverty rate in Winona, Missouri?

About 19.1% of people in Winona, Missouri live below the federal poverty line.

Has Winona, Missouri grown since 1990?

Yes, Winona, Missouri has shrunk since 1990. The population has lost about 227 residents, a change of about -21 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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