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CITY · 2020 ACS

Winona

Missouri · 950 residents · 3.807 sq mi
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The short version

Winona has notably lower household income than the US average, with a median household income of $22,011. Population has fallen 26% since 2000, a loss of 340 residents. 7% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value is $58,600. With a median age of 44.6, the population is older than the US median of 38.8. Households here earn about 62% less than the Missouri median.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 44.6
US median: 38.8
Less educated
7% hold a bachelor's degree
US average: 33%
More affordable
home values down 6%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
950
−26%since 2000
from 1,290 in 2000
1990 – 2025
Population density
250 / sq mi
−26%since 2000
from 339 / sq mi in 2000
US average: 280
Median age
44.6
+33%since 2000
from 33.5 in 2000
US average: 38.8
Population, 1990 – 2024
7141K1K2K2K1990201020202024Winona
2024854
1990201020202024
Section 02

Income & economy

Median household income
$22,011
−21%inflation adjusted, since 2000
from $18,640 in 2000
US average: $66,278
1990 – 2024
Per capita income
$12,432
+8%since 2000
from $11,564 in 2000
US average: $35,364
Households earning $100K+
4.0%
−2.0 ptssince 2009
from 6.0% in 2009
US average: 43.9%
Poverty rate
36.6%
+1.9 ptssince 2000
from 34.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade28%
US avg: 10%
Information11.7%
US avg: 11.1%
Agriculture, forestry, fishing9.8%
US avg: 1.7%
Construction9.8%
US avg: 1.2%
Wholesale trade4.9%
US avg: 6.7%
Other services2.7%
US avg: 6.6%
Finance & insurance1.6%
US avg: 5.5%
Education & health services1.6%
US avg: 0.8%
Public administration1.6%
US avg: 4.7%
Arts, entertainment, food1.4%
US avg: 2%
Manufacturing0%
US avg: 0.5%
Transportation & warehousing0%
US avg: 2.5%
Professional, scientific, technical0%
US avg: 4.7%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$58,600
−6%inflation adjusted, since 2000
from $41,700 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$618
+42%inflation adjusted, since 2000
from $290 in 2000
US average: $1,124
Owner-occupied
63.3%
−4.0 ptssince 2000
from 67.2% in 2000
36.7% rent
Afford Score
2.7
+19%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Winona on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.6%(1,220)
Black0%(0)
Hispanic / Latino0.4%(5)
Asian0%(0)
Other0%
Diversity Score1%(13)
2020
White, non-Hispanic89.5%(850)
Black0%(0)
Hispanic / Latino2.4%(23)
Asian0.1%(1)
Other4.1%(39)
Diversity Score16.4%(155)
Diversity Score
16
+1510%since 2000
from 1 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
6.5%
+2.4 ptssince 2000
from 4.2% in 2000
US average: 32.9%
High school or higher
66.5%
+4.7 ptssince 2000
from 61.8% in 2000
US average: 88.5%
Graduate degree
0.4%
−0.4 ptssince 2000
from 0.8% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
22.5 min
+43%since 2000
from 15.8 min in 2000
US average: 26.9
Drive alone to work
75.1%
+19.2 ptssince 2009
from 55.9% in 2009
US average: 75.1%
No vehicle available
10.9%
Unchangedsince 2009
from 10.9% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
8.2%
−8.5 ptssince 2011
from 16.7% in 2011
US average: 5.4%
Labor force participation
46.0%
−4.8 ptssince 2011
from 50.8% in 2011
US average: 63.4%
Management & professional
22.6%
−32.7 ptssince 2009
from 55.2% in 2009
US average: 39.3%
Section 08

People & community

Male
50.7%
+4.8 ptssince 2009
from 46.0% in 2009
Female
49.3%
−4.8 ptssince 2009
from 54.0% in 2009
Foreign born
1.6%
+0.6 ptssince 2009
from 1.0% in 2009
US average: 13.5%
Uninsured
25.4%
−56.4 ptssince 2013
from 81.8% in 2013
US average: 8.8%
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Frequently asked

How many people live in Winona, Missouri?

Winona, Missouri has about 950 residents according to the 2020 American Community Survey.

What is the median household income in Winona, Missouri?

The typical household in Winona, Missouri earns about $22,011 a year. Half of households make more than that, and half make less.

Is Winona, Missouri expensive?

In Winona, Missouri, the median home is worth about $58,600, and the typical rent is about $618 a month.

How educated are people in Winona, Missouri?

About 6.5% of adults age 25 and over in Winona, Missouri hold a bachelor's degree or higher.

What is the poverty rate in Winona, Missouri?

About 36.6% of people in Winona, Missouri live below the federal poverty line.

Has Winona, Missouri grown since 1990?

Yes, Winona, Missouri has shrunk since 1990. The population has lost about 131 residents, a change of about -12 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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