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CITY · 2010 ACS

Mad River

California · 420 residents · 35.186 sq mi
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The short version

Mad River has notably lower household income than the US average, with a median household income of $27,045. Population has held roughly steady since 2011. Median home value is $257,500. With a median age of 50.0, the population is older than the US median of 37.2. The poverty rate of 27.0% is well above the national figure. Households here earn about 56% less than the California median.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 50.0
US median: 37.2
Less educated
23% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
420
+7%vs 2011
vs 391 in 2011
2010 – 2024
Population density
12 / sq mi
+7%vs 2011
vs 11 / sq mi in 2011
US average: 261
Median age
50.0
+13%vs 2011
vs 44.3 in 2011
US average: 37.2
Population, 2010 – 2024
245326408490571201020202024Mad River
2024272
201020202024
Section 02

Income & economy

Median household income
$27,045
+17%inflation adjusted, since 2011
vs $23,813 in 2011
US average: $52,703
2010 – 2021
Per capita income
$16,174
+17%vs 2011
vs $13,773 in 2011
US average: $27,286
Households earning $100K+
20.3%
+1.3 ptsvs 2011
vs 19.0% in 2011
US average: 33.3%
Poverty rate
27.0%
−20.8 ptsvs 2011
vs 47.8% in 2011
US average: 13.8%
Income inequality (Gini)
0.378
−22%vs 2011
vs 0.485 in 2011
US average: 0.461
Workforce by industry, 2010
Wholesale trade36.7%
US avg: 7.2%
Retail trade13.9%
US avg: 10.9%
Agriculture, forestry, fishing10.1%
US avg: 1.9%
Construction10.1%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
Transportation & warehousing0%
US avg: 3.1%
Information0%
US avg: 11.5%
Finance & insurance0%
US avg: 5.1%
Professional, scientific, technical0%
US avg: 4.2%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 2.4%
Other services0%
US avg: 7%
Public administration0%
US avg: 4.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$257,500
−3%inflation adjusted, since 2011
vs $275,000 in 2011
US average: $225,659
2010 – 2024
Median gross rent
$911
+16%inflation adjusted, since 2011
vs $808 in 2011
US average: $853
Owner-occupied
24.2%
−33.9 ptsvs 2011
vs 58.2% in 2011
35.9% rent
Vacancy rate
53.2%
+9.2 ptsvs 2011
vs 44.0% in 2011
US average: 12.1%
Owner cost-burdened
40.4%
+13.4 ptsvs 2011
vs 27.0% in 2011
US average: 30.9%
Renter cost-burdened
43.6%
−8.0 ptsvs 2011
vs 51.6% in 2011
US average: 46.8%
Afford Score
9.5
−18%vs 2011
vs 11.5 in 2011
2010 – 2021
RELATED:See current rent listings in Mad River on RentDataNow
Section 04

Race & ethnicity

2011
White, non-Hispanic89%(348)
Black0%(0)
Hispanic / Latino1.8%(7)
Asian0%(0)
Other9.2%(36)
Diversity Score24.9%(97)
2010
White, non-Hispanic88.6%(372)
Black0.2%(1)
Hispanic / Latino5%(21)
Asian0.2%(1)
Other11.7%(49)
Diversity Score35.6%(149)
Diversity Score
36
+43%vs 2011
vs 25 in 2011
2010 – 2024
Section 05

Education

Bachelor's degree or higher
22.9%
+4.8 ptsvs 2011
vs 18.1% in 2011
US average: 27.9%
High school or higher
81.5%
−4.5 ptsvs 2011
vs 86.0% in 2011
US average: 84.9%
Graduate degree
7.6%
+2.7 ptsvs 2011
vs 4.9% in 2011
US average: 10.2%
Section 06

Commute & transportation

Drive alone to work
36.5%
−32.3 ptsvs 2011
vs 68.8% in 2011
US average: 76.2%
Carpooled to work
0.0%
Unchangedvs 2011
vs 0.0% in 2011
US average: 10.4%
Public transit
0.0%
Unchangedvs 2011
vs 0.0% in 2011
US average: 4.7%
Worked from home
36.5%
+36.5 ptsvs 2011
vs 0.0% in 2011
US average: 4.1%
Walked to work
27.0%
−4.2 ptsvs 2011
vs 31.3% in 2011
US average: 2.8%
Biked to work
0.0%
Unchangedvs 2011
vs 0.0% in 2011
US average: 0.5%
No vehicle available
0.0%
Unchangedvs 2011
vs 0.0% in 2011
US average: 8.7%
Section 07

Work & employment

Self-employed
0.0%
Unchangedvs 2011
vs 0.0% in 2011
US average: 12.9%
Management & professional
43.0%
−11.7 ptsvs 2011
vs 54.7% in 2011
US average: 35.2%
Section 08

People & community

Male
59.6%
−3.1 ptsvs 2011
vs 62.7% in 2011
Female
40.4%
+3.1 ptsvs 2011
vs 37.3% in 2011
Foreign born
0.0%
Unchangedvs 2011
vs 0.0% in 2011
US average: 12.8%
Veterans
20.8%
+6.1 ptsvs 2011
vs 14.7% in 2011
US average: 9.9%
Drill deeper

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Frequently asked

How many people live in Mad River, California?

Mad River, California has about 420 residents according to the 2010 American Community Survey.

What is the median household income in Mad River, California?

The typical household in Mad River, California earns about $27,045 a year. Half of households make more than that, and half make less.

Is Mad River, California expensive?

In Mad River, California, the median home is worth about $257,500, and the typical rent is about $911 a month.

How educated are people in Mad River, California?

About 22.9% of adults age 25 and over in Mad River, California hold a bachelor's degree or higher.

What is the poverty rate in Mad River, California?

About 27.0% of people in Mad River, California live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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