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CITY · 2020 ACS

Rainbow City

Arizona · 1,001 residents · 2.177 sq mi
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The short version

Rainbow City has notably lower household income than the US average, with a median household income of $28,011. Population has declined 4% since 2019. 2% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value is $53,900. At a median age of 28.9, residents skew younger than the country as a whole. Households here earn about 54% less than the Arizona median.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 28.9
US median: 38.8
Less educated
2% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
1,001
−4%since 2019
from 1,041 in 2019
2010 – 2024
Population density
460 / sq mi
−4%since 2019
from 478 / sq mi in 2019
US average: 280
Median age
28.9
−3%since 2019
from 29.7 in 2019
US average: 38.8
Population, 2010 – 2024
5287329351K1K201020202024Rainbow City
2024807
201020202024
Section 02

Income & economy

Median household income
$28,011
+24%inflation adjusted, since 2019
from $22,375 in 2019
US average: $66,278
2010 – 2024
Per capita income
$9,896
+2%since 2019
from $9,742 in 2019
US average: $35,364
Households earning $100K+
10.7%
+2.4 ptssince 2019
from 8.3% in 2019
US average: 43.9%
Poverty rate
43.5%
−1.6 ptssince 2019
from 45.1% in 2019
US average: 12.8%
Workforce by industry, 2020
Finance & insurance19.8%
US avg: 5.5%
Education & health services19.8%
US avg: 0.8%
Other services10.7%
US avg: 6.6%
Agriculture, forestry, fishing5%
US avg: 1.7%
Construction5%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
Wholesale trade0%
US avg: 6.7%
Retail trade0%
US avg: 10%
Transportation & warehousing0%
US avg: 2.5%
Information0%
US avg: 11.1%
Professional, scientific, technical0%
US avg: 4.7%
Arts, entertainment, food0%
US avg: 2%
Public administration0%
US avg: 4.7%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$53,900
−2%inflation adjusted, since 2019
from $54,500 in 2019
US average: $265,253
2010 – 2024
Owner-occupied
78.8%
+7.0 ptssince 2019
from 71.8% in 2019
21.2% rent
Afford Score
1.9
−21%since 2019
from 2.4 in 2019
2010 – 2024
RELATED:See current rent listings in Rainbow City on RentDataNow
Section 04

Race & ethnicity

2019
White, non-Hispanic0%(0)
Black0%(0)
Hispanic / Latino7%(73)
Asian3%(31)
Other90%(937)
Diversity Score23%(239)
2020
White, non-Hispanic0.1%(1)
Black0%(0)
Hispanic / Latino1.4%(14)
Asian0%(0)
Other86.9%(870)
Diversity Score4.2%(42)
Diversity Score
4
−82%since 2019
from 23 in 2019
2010 – 2024
Section 05

Education

Bachelor's degree or higher
1.7%
+0.1 ptssince 2019
from 1.6% in 2019
US average: 32.9%
High school or higher
57.8%
−4.5 ptssince 2019
from 62.3% in 2019
US average: 88.5%
Graduate degree
0.0%
Unchangedsince 2019
from 0.0% in 2019
US average: 12.7%
Section 06

Commute & transportation

Average commute
15.6 min
+11%since 2019
from 14.0 min in 2019
US average: 26.9
Drive alone to work
64.5%
−0.9 ptssince 2019
from 65.4% in 2019
US average: 75.1%
No vehicle available
6.6%
−2.9 ptssince 2019
from 9.5% in 2019
US average: 8.4%
Section 07

Work & employment

Unemployment rate
38.3%
+3.8 ptssince 2019
from 34.5% in 2019
US average: 5.4%
Labor force participation
31.6%
+0.1 ptssince 2019
from 31.5% in 2019
US average: 63.4%
Management & professional
22.3%
−2.0 ptssince 2019
from 24.4% in 2019
US average: 39.3%
Section 08

People & community

Male
55.9%
+5.5 ptssince 2019
from 50.4% in 2019
Female
44.1%
−5.5 ptssince 2019
from 49.6% in 2019
Foreign born
1.3%
−0.1 ptssince 2019
from 1.3% in 2019
US average: 13.5%
Uninsured
3.8%
−2.6 ptssince 2019
from 6.4% in 2019
US average: 8.8%
Drill deeper

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Places similar to Rainbow City
Head to head

Compare Rainbow City to nearby cities

RAINBOW CITY VS
Show Low
Income$60,368+116%
Home value$299,600+456%
Population12,471+1445%
SEE FULL COMPARISON →
RAINBOW CITY VS
Safford
Income$65,647+134%
Home value$199,800+271%
Population10,279+1174%
SEE FULL COMPARISON →
RAINBOW CITY VS
Payson
Income$67,710+142%
Home value$382,400+609%
Population16,693+1969%
SEE FULL COMPARISON →
RAINBOW CITY VS
Winslow
Income$58,346+108%
Home value$167,600+211%
Population8,464+949%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rainbow City, Arizona?

Rainbow City, Arizona has about 1,001 residents according to the 2020 American Community Survey.

What is the median household income in Rainbow City, Arizona?

The typical household in Rainbow City, Arizona earns about $28,011 a year. Half of households make more than that, and half make less.

Is Rainbow City, Arizona expensive?

In Rainbow City, Arizona, the median home is worth about $53,900.

How educated are people in Rainbow City, Arizona?

About 1.7% of adults age 25 and over in Rainbow City, Arizona hold a bachelor's degree or higher.

What is the poverty rate in Rainbow City, Arizona?

About 43.5% of people in Rainbow City, Arizona live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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