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ZIP CODE TABULATION AREA

54401

Wisconsin · 31,692 residents · 84.174 sq mi
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ZIP 54401 has lower-than-average household income, with a median household income of $71,586. Population has held roughly steady since 2024. Median home value is $196,700. Among the 15 ZIP codes in Marathon County, 54401 ranks 12th by median household income.

$71,586
US average: $82,259
$196,700
US average: $376,019
30.9%
US average: 35.6%
Age, sex & households
Under 18
22.1%
Age 65+
19.9%
51.3%
48.7%
2.33 people
Race & ethnicity · 2024
2024
White, non-Hispanic76.4%(24,207)
Black0.1%(22)
Hispanic / Latino4.9%(1,556)
Asian12.8%(4,049)
Other5.9%(1,858)
Diversity Score49.3%(15,624)
Housing
Commute & vehicles
Work & employment
People & community
Affordability & inequality
Within Marathon County
Income rank vs other ZIPs
LOWEST12TH OF 15HIGHEST
Adjacent ZIPs
54403$69,030
54405$69,659
54408$72,768
54411$77,176
Frequently asked

How many people live in ZIP code 54401?

ZIP code 54401 has about 31,692 residents according to the 2024 American Community Survey.

What is the median household income in ZIP code 54401?

The typical household in ZIP code 54401 earns about $71,586 a year. Half of households make more than that, and half make less.

Is ZIP code 54401 expensive?

In ZIP code 54401, the median home is worth about $196,700, and the typical rent is about $1,018 a month.

How educated are people in ZIP code 54401?

About 30.9% of adults age 25 and over in ZIP code 54401 hold a bachelor's degree or higher.

What is the poverty rate in ZIP code 54401?

About 12.1% of people in ZIP code 54401 live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR · ZCTA · UPDATED 2024