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CITY

Wilson

Wisconsin · 202 residents (2025 est.) · 1.706 sq mi
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The short version

Wilson has roughly average household income, with a median household income of $88,750. Population has held roughly steady since 2000. 17% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $216,700.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 39.9
US median: 38.9
Less educated
17% hold a bachelor's degree
US average: 36%
Less affordable
home values up 30%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
200
+14%since 2000
from 176 in 2000
1990 – 2025
Population density
117 / sq mi
+14%since 2000
from 103 / sq mi in 2000
US average: 281
Median age
39.9
+9%since 2000
from 36.5 in 2000
US average: 38.9

PEP 2025 EST:202 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1502022543053571990201020202024Wilson
2024200
1990201020202024
Section 02

Income & economy

Median household income
$88,750
+36%inflation adjusted, since 2000
from $35,893 in 2000
US average: $82,259
1990 – 2024
Per capita income
$42,033
+142%since 2000
from $17,389 in 2000
US average: $44,673
Households earning $100K+
53.4%
+34.2 ptssince 2009
from 19.2% in 2009
US average: 53.3%
Poverty rate
10.4%
+4.0 ptssince 2000
from 6.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.384
+14%since 2010
from 0.336 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade23.6%
US avg: 9.9%
Wholesale trade12.3%
US avg: 6.9%
Information12.3%
US avg: 10.8%
Finance & insurance6.6%
US avg: 5.9%
Professional, scientific, technical6.6%
US avg: 5.1%
Transportation & warehousing4.7%
US avg: 2.2%
Agriculture, forestry, fishing0.9%
US avg: 1.6%
Construction0.9%
US avg: 1.2%
Other services0.9%
US avg: 6.7%
Public administration0.9%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$216,700
+30%inflation adjusted, since 2000
from $91,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,667
+66%inflation adjusted, since 2000
from $550 in 2000
US average: $1,442
Owner-occupied
90.9%
+1.5 ptssince 2000
from 89.4% in 2000
9.1% rent
Vacancy rate
5.4%
+2.4 ptssince 2009
from 2.9% in 2009
US average: 10.0%
Owner cost-burdened
40.0%
−10.6 ptssince 2009
from 50.6% in 2009
US average: 22.9%
Renter cost-burdened
0.0%
−38.9 ptssince 2009
from 38.9% in 2009
US average: 47.4%
Afford Score
2.4
−4%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
55
RELATED:See current rent listings in Wilson on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.3%(166)
Black0%(0)
Hispanic / Latino1.1%(2)
Asian4%(7)
Other0%
Diversity Score12.3%(22)
2024
White, non-Hispanic94%(188)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other6%(12)
Diversity Score14.1%(28)
Diversity Score
14
+15%since 2000
from 12 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
17.4%
+9.5 ptssince 2000
from 7.9% in 2000
US average: 35.6%
High school or higher
87.7%
+0.4 ptssince 2000
from 87.3% in 2000
US average: 89.6%
Graduate degree
6.5%
+6.5 ptssince 2000
from 0.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
30.9 min
+39%since 2000
from 22.2 min in 2000
US average: 26.5
Drive alone to work
84.0%
+4.8 ptssince 2009
from 79.2% in 2009
US average: 68.9%
Carpooled to work
5.7%
−6.0 ptssince 2009
from 11.7% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
9.4%
+1.9 ptssince 2009
from 7.5% in 2009
US average: 15.0%
Walked to work
0.0%
−1.7 ptssince 2009
from 1.7% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
13.1%
+8.3 ptssince 2011
from 4.8% in 2011
US average: 5.2%
Labor force participation
71.8%
+1.7 ptssince 2011
from 70.0% in 2011
US average: 63.5%
Self-employed
3.8%
−0.3 ptssince 2009
from 4.1% in 2009
US average: 13.1%
Management & professional
44.3%
−8.9 ptssince 2009
from 53.3% in 2009
US average: 42.5%
Section 08

People & community

Male
55.5%
+3.5 ptssince 2009
from 52.0% in 2009
Female
44.5%
−3.5 ptssince 2009
from 48.0% in 2009
Foreign born
0.0%
−0.7 ptssince 2009
from 0.7% in 2009
US average: 14.1%
Veterans
3.0%
−44.9 ptssince 2009
from 48.0% in 2009
US average: 6.2%
With a disability
15.0%
−4.7 ptssince 2012
from 19.7% in 2012
US average: 13.3%
Uninsured
16.5%
−78.3 ptssince 2013
from 94.8% in 2013
US average: 8.4%
Broadband at home
88.6%
+9.8 ptssince 2017
from 78.8% in 2017
US average: 91.0%
English only at home
94.3%
−5.7 ptssince 2016
from 100.0% in 2016
US average: 77.7%
Spanish at home
1.0%
+1.0 ptssince 2016
from 0.0% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Wilson to nearby cities

WILSON VS
Menomonie
Income$56,889−36%
Home value$220,800+2%
Population16,664+8150%
SEE FULL COMPARISON →
WILSON VS
New Richmond
Income$88,157−1%
Home value$285,100+32%
Population10,988+5340%
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WILSON VS
River Falls
Income$83,627−6%
Home value$327,600+51%
Population17,916+8769%
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WILSON VS
Hudson
Income$93,937+6%
Home value$392,700+81%
Population15,019+7335%
SEE FULL COMPARISON →
Frequently asked

How many people live in Wilson, Wisconsin?

Wilson, Wisconsin has about 200 residents according to the 2024 American Community Survey.

What is the median household income in Wilson, Wisconsin?

The typical household in Wilson, Wisconsin earns about $88,750 a year. Half of households make more than that, and half make less.

Is Wilson, Wisconsin expensive?

In Wilson, Wisconsin, the median home is worth about $216,700, and the typical rent is about $1,667 a month.

How educated are people in Wilson, Wisconsin?

About 17.4% of adults age 25 and over in Wilson, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Wilson, Wisconsin?

About 10.4% of people in Wilson, Wisconsin live below the federal poverty line.

Has Wilson, Wisconsin grown since 1990?

Yes, Wilson, Wisconsin has grown since 1990. The population has added about 14 residents, a change of about 8 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Wilson, Wisconsin: demographics, income & housing data · CensusEasy