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CITY

White Lake

Wisconsin · 259 residents (2025 est.) · 2.101 sq mi
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The short version

White Lake has notably lower household income than the US average, with a median household income of $52,917. Population has fallen 33% since 2000, a loss of 109 residents. 15% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has roughly tripled since 2000, reaching $150,000. With a median age of 53.8, the population is older than the US median of 38.9. Households here earn about 32% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 53.8
US median: 38.9
Less educated
15% hold a bachelor's degree
US average: 36%
Less affordable
home values up 81%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
220
−33%since 2000
from 329 in 2000
1990 – 2025
Population density
105 / sq mi
−33%since 2000
from 157 / sq mi in 2000
US average: 281
Median age
53.8
+32%since 2000
from 40.9 in 2000
US average: 38.9

PEP 2025 EST:259 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1882362843313791990201020202024White Lake
2024220
1990201020202024
Section 02

Income & economy

Median household income
$52,917
−2%inflation adjusted, since 2000
from $29,722 in 2000
US average: $82,259
1990 – 2024
Per capita income
$31,510
+88%since 2000
from $16,768 in 2000
US average: $44,673
Households earning $100K+
33.0%
+26.0 ptssince 2009
from 7.0% in 2009
US average: 53.3%
Poverty rate
19.1%
+5.7 ptssince 2000
from 13.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.440
−12%since 2010
from 0.498 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade31.8%
US avg: 9.9%
Information12.9%
US avg: 10.8%
Wholesale trade9.4%
US avg: 6.9%
Arts, entertainment, food8.2%
US avg: 1.9%
Transportation & warehousing5.9%
US avg: 2.2%
Finance & insurance3.5%
US avg: 5.9%
Professional, scientific, technical3.5%
US avg: 5.1%
Agriculture, forestry, fishing1.2%
US avg: 1.6%
Construction1.2%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Other services0%
US avg: 6.7%
Public administration0%
US avg: 4.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$150,000
+81%inflation adjusted, since 2000
from $45,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$725
+4%inflation adjusted, since 2000
from $381 in 2000
US average: $1,442
Owner-occupied
69.7%
−0.9 ptssince 2000
from 70.6% in 2000
30.3% rent
Vacancy rate
30.6%
+0.3 ptssince 2009
from 30.2% in 2009
US average: 10.0%
Owner cost-burdened
18.4%
−8.3 ptssince 2009
from 26.7% in 2009
US average: 22.9%
Renter cost-burdened
60.6%
−8.4 ptssince 2009
from 69.0% in 2009
US average: 47.4%
Afford Score
2.8
+86%since 2000
from 1.5 in 2000
1990 – 2024
Gentrification Score
78
RELATED:See current rent listings in White Lake on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.4%(317)
Black0%(0)
Hispanic / Latino2.1%(7)
Asian0.3%(1)
Other0%
Diversity Score6%(20)
2024
White, non-Hispanic90.9%(200)
Black0%(0)
Hispanic / Latino0.9%(2)
Asian0%(0)
Other8.2%(18)
Diversity Score20.8%(46)
Diversity Score
21
+246%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
15.1%
+5.1 ptssince 2000
from 10.0% in 2000
US average: 35.6%
High school or higher
92.2%
+16.2 ptssince 2000
from 75.9% in 2000
US average: 89.6%
Graduate degree
7.8%
+3.7 ptssince 2000
from 4.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.7 min
+11%since 2000
from 17.7 min in 2000
US average: 26.5
Drive alone to work
73.5%
−2.6 ptssince 2009
from 76.1% in 2009
US average: 68.9%
Carpooled to work
9.6%
−0.6 ptssince 2009
from 10.2% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
3.6%
+1.3 ptssince 2009
from 2.3% in 2009
US average: 15.0%
Walked to work
13.3%
+1.9 ptssince 2009
from 11.4% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
8.3%
−0.1 ptssince 2009
from 8.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.3%
−9.9 ptssince 2011
from 12.2% in 2011
US average: 5.2%
Labor force participation
48.3%
+4.9 ptssince 2011
from 43.4% in 2011
US average: 63.5%
Self-employed
11.8%
+2.7 ptssince 2009
from 9.1% in 2009
US average: 13.1%
Management & professional
34.1%
−27.2 ptssince 2009
from 61.4% in 2009
US average: 42.5%
Section 08

People & community

Male
50.0%
−5.1 ptssince 2009
from 55.1% in 2009
Female
50.0%
+5.1 ptssince 2009
from 44.9% in 2009
Foreign born
0.0%
−7.8 ptssince 2009
from 7.8% in 2009
US average: 14.1%
Veterans
8.5%
−41.7 ptssince 2009
from 50.2% in 2009
US average: 6.2%
With a disability
24.5%
+3.2 ptssince 2012
from 21.3% in 2012
US average: 13.3%
Uninsured
1.4%
−90.3 ptssince 2013
from 91.7% in 2013
US average: 8.4%
Broadband at home
74.3%
+12.8 ptssince 2017
from 61.5% in 2017
US average: 91.0%
English only at home
98.6%
−0.4 ptssince 2016
from 98.9% in 2016
US average: 77.7%
Spanish at home
1.4%
+0.7 ptssince 2016
from 0.7% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare White Lake to nearby cities

WHITE LAKE VS
Antigo
Income$45,520−14%
Home value$104,800−30%
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WHITE LAKE VS
Shawano
Income$57,490+9%
Home value$160,800+7%
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WHITE LAKE VS
Weston
Income$78,207+48%
Home value$229,300+53%
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WHITE LAKE VS
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Income$64,389+22%
Home value$167,900+12%
Population40,188+15417%
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Frequently asked

How many people live in White Lake, Wisconsin?

White Lake, Wisconsin has about 220 residents according to the 2024 American Community Survey.

What is the median household income in White Lake, Wisconsin?

The typical household in White Lake, Wisconsin earns about $52,917 a year. Half of households make more than that, and half make less.

Is White Lake, Wisconsin expensive?

In White Lake, Wisconsin, the median home is worth about $150,000, and the typical rent is about $725 a month.

How educated are people in White Lake, Wisconsin?

About 15.1% of adults age 25 and over in White Lake, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in White Lake, Wisconsin?

About 19.1% of people in White Lake, Wisconsin live below the federal poverty line.

Has White Lake, Wisconsin grown since 1990?

Yes, White Lake, Wisconsin has shrunk since 1990. The population has lost about 106 residents, a change of about -33 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

White Lake, Wisconsin: demographics, income & housing data · CensusEasy