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CITY

Shorewood Hills

Wisconsin · 2,155 residents (2025 est.) · 0.803 sq mi
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The short version

Shorewood Hills is significantly wealthier than the US average, with a median household income of $153,542. Population has grown 24% since 2000. 92% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has roughly tripled since 2000, reaching $939,900. Poverty is rare here, at 5.4% of residents. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 38.1
US median: 38.9
More educated
92% hold a bachelor's degree
US average: 36%
Less affordable
home values up 71%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,149
+24%since 2000
from 1,732 in 2000
1990 – 2025
Population density
2,676 / sq mi
+24%since 2000
from 2,157 / sq mi in 2000
US average: 281
Median age
38.1
−19%since 2000
from 46.8 in 2000
US average: 38.9

PEP 2025 EST:2,155 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1K2K2K2K2K1990201020202024Shorewood Hills
20242K
1990201020202024
Section 02

Income & economy

Median household income
$153,542
−31%inflation adjusted, since 2000
from $122,879 in 2000
US average: $82,259
1990 – 2024
Per capita income
$100,862
+76%since 2000
from $57,328 in 2000
US average: $44,673
Households earning $100K+
72.6%
−3.5 ptssince 2009
from 76.1% in 2009
US average: 53.3%
Poverty rate
5.4%
+2.6 ptssince 2000
from 2.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.532
+23%since 2010
from 0.431 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade4.6%
US avg: 9.9%
Other services4.6%
US avg: 6.7%
Public administration3.7%
US avg: 4.8%
Arts, entertainment, food3.4%
US avg: 1.9%
Information2.3%
US avg: 10.8%
Transportation & warehousing1%
US avg: 2.2%
Finance & insurance0.6%
US avg: 5.9%
Education & health services0.6%
US avg: 0.9%
Wholesale trade0.4%
US avg: 6.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Professional, scientific, technical0%
US avg: 5.1%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$939,900
+71%inflation adjusted, since 2000
from $301,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,919
+15%inflation adjusted, since 2000
from $917 in 2000
US average: $1,442
Owner-occupied
57.0%
−36.5 ptssince 2000
from 93.4% in 2000
43.0% rent
Vacancy rate
3.8%
+0.5 ptssince 2009
from 3.2% in 2009
US average: 10.0%
Owner cost-burdened
15.5%
−9.0 ptssince 2009
from 24.5% in 2009
US average: 22.9%
Renter cost-burdened
52.1%
+8.0 ptssince 2009
from 44.1% in 2009
US average: 47.4%
Afford Score
6.1
+149%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
40
RELATED:See current rent listings in Shorewood Hills on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90.4%(1,565)
Black1.4%(25)
Hispanic / Latino3.2%(55)
Asian2.8%(49)
Other0%
Diversity Score18%(313)
2024
White, non-Hispanic74.8%(1,607)
Black2.6%(55)
Hispanic / Latino4%(87)
Asian12.5%(269)
Other6.1%(131)
Diversity Score52.4%(1,126)
Diversity Score
52
+190%since 2000
from 18 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
92.3%
+10.4 ptssince 2000
from 81.8% in 2000
US average: 35.6%
High school or higher
98.9%
−0.5 ptssince 2000
from 99.5% in 2000
US average: 89.6%
Graduate degree
61.5%
+1.8 ptssince 2000
from 59.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
16.4 min
+44%since 2000
from 11.4 min in 2000
US average: 26.5
Drive alone to work
35.5%
−20.6 ptssince 2009
from 56.1% in 2009
US average: 68.9%
Carpooled to work
3.7%
−3.5 ptssince 2009
from 7.2% in 2009
US average: 8.5%
Public transit
13.4%
+9.7 ptssince 2009
from 3.7% in 2009
US average: 3.2%
Worked from home
21.9%
+12.5 ptssince 2009
from 9.3% in 2009
US average: 15.0%
Walked to work
14.2%
+3.2 ptssince 2009
from 11.0% in 2009
US average: 2.4%
Biked to work
10.2%
−1.3 ptssince 2009
from 11.5% in 2009
US average: 0.4%
No vehicle available
9.1%
+5.5 ptssince 2009
from 3.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.6%
−2.8 ptssince 2011
from 4.4% in 2011
US average: 5.2%
Labor force participation
67.1%
+8.4 ptssince 2011
from 58.7% in 2011
US average: 63.5%
Self-employed
26.3%
+4.4 ptssince 2009
from 21.8% in 2009
US average: 13.1%
Management & professional
80.0%
−13.6 ptssince 2009
from 93.6% in 2009
US average: 42.5%
Section 08

People & community

Male
50.3%
+4.5 ptssince 2009
from 45.8% in 2009
Female
49.7%
−4.5 ptssince 2009
from 54.2% in 2009
Foreign born
15.1%
+3.2 ptssince 2009
from 11.9% in 2009
US average: 14.1%
Veterans
4.5%
−42.3 ptssince 2009
from 46.8% in 2009
US average: 6.2%
With a disability
5.0%
−0.7 ptssince 2012
from 5.7% in 2012
US average: 13.3%
Uninsured
2.1%
−95.9 ptssince 2013
from 98.0% in 2013
US average: 8.4%
Broadband at home
98.3%
+3.8 ptssince 2017
from 94.5% in 2017
US average: 91.0%
English only at home
83.0%
−4.7 ptssince 2016
from 87.7% in 2016
US average: 77.7%
Spanish at home
1.2%
−1.2 ptssince 2016
from 2.4% in 2016
US average: 13.6%
Drill deeper

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Compare Shorewood Hills to nearby cities

SHOREWOOD HILLS VS
Madison
Income$78,050−49%
Home value$372,900−60%
Population286,233+13182%
SEE FULL COMPARISON →
SHOREWOOD HILLS VS
Middleton
Income$89,524−42%
Home value$484,200−48%
Population23,115+973%
SEE FULL COMPARISON →
SHOREWOOD HILLS VS
Monona
Income$87,773−43%
Home value$427,900−54%
Population8,664+302%
SEE FULL COMPARISON →
SHOREWOOD HILLS VS
Fitchburg
Income$86,516−44%
Home value$417,200−56%
Population34,615+1506%
SEE FULL COMPARISON →
Frequently asked

How many people live in Shorewood Hills, Wisconsin?

Shorewood Hills, Wisconsin has about 2,149 residents according to the 2024 American Community Survey.

What is the median household income in Shorewood Hills, Wisconsin?

The typical household in Shorewood Hills, Wisconsin earns about $153,542 a year. Half of households make more than that, and half make less.

Is Shorewood Hills, Wisconsin expensive?

In Shorewood Hills, Wisconsin, the median home is worth about $939,900, and the typical rent is about $1,919 a month.

How educated are people in Shorewood Hills, Wisconsin?

About 92.3% of adults age 25 and over in Shorewood Hills, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Shorewood Hills, Wisconsin?

About 5.4% of people in Shorewood Hills, Wisconsin live below the federal poverty line.

Has Shorewood Hills, Wisconsin grown since 1990?

Yes, Shorewood Hills, Wisconsin has grown since 1990. The population has added about 469 residents, a change of about 28 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Shorewood Hills, Wisconsin: demographics, income & housing data · CensusEasy