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CITY · 2010 ACS

Shell Lake

Wisconsin · 1,347 residents · 5.846 sq mi
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The short version

Shell Lake has lower-than-average household income, with a median household income of $39,792. Population has held roughly steady since 2000. Median home value is $120,200. With a median age of 46.1, the population is older than the US median of 37.2.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 46.1
US median: 37.2
Less educated
19% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
1,347
+3%since 2000
from 1,309 in 2000
1990 – 2025
Population density
230 / sq mi
+3%since 2000
from 224 / sq mi in 2000
US average: 261
Median age
46.1
−2%since 2000
from 47.0 in 2000
US average: 37.2
Population, 1990 – 2024
1K1K1K2K2K1990201020202024Shell Lake
20241K
1990201020202024
Section 02

Income & economy

Median household income
$39,792
−5%inflation adjusted, since 2000
from $33,073 in 2000
US average: $52,703
1990 – 2024
Per capita income
$23,766
+27%since 2000
from $18,675 in 2000
US average: $27,286
Households earning $100K+
17.8%
−0.4 ptssince 2009
from 18.2% in 2009
US average: 33.3%
Poverty rate
12.9%
+4.3 ptssince 2000
from 8.6% in 2000
US average: 13.8%
Income inequality (Gini)
0.474
US average: 0.461
Workforce by industry, 2010
Information9.7%
US avg: 11.5%
Retail trade9.2%
US avg: 10.9%
Finance & insurance6.6%
US avg: 5.1%
Professional, scientific, technical6.6%
US avg: 4.2%
Other services4.9%
US avg: 7%
Wholesale trade4.7%
US avg: 7.2%
Transportation & warehousing4.5%
US avg: 3.1%
Agriculture, forestry, fishing2.2%
US avg: 1.9%
Construction2.2%
US avg: 1.4%
Public administration2%
US avg: 4.9%
Arts, entertainment, food0.5%
US avg: 2.4%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$120,200
+16%inflation adjusted, since 2000
from $81,700 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$600
+27%inflation adjusted, since 2000
from $373 in 2000
US average: $853
Owner-occupied
36.7%
−32.5 ptssince 2000
from 69.2% in 2000
35.0% rent
Vacancy rate
32.3%
+2.0 ptssince 2009
from 30.3% in 2009
US average: 12.1%
Owner cost-burdened
29.4%
−4.3 ptssince 2009
from 33.7% in 2009
US average: 30.9%
Renter cost-burdened
57.8%
−1.6 ptssince 2009
from 59.4% in 2009
US average: 46.8%
Afford Score
3.0
+22%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Shell Lake on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.8%(1,280)
Black0.1%(1)
Hispanic / Latino1%(13)
Asian0.1%(1)
Other0%
Diversity Score2.9%(38)
2010
White, non-Hispanic97.3%(1,310)
Black0.1%(2)
Hispanic / Latino0.6%(8)
Asian0.3%(4)
Other2.7%(37)
Diversity Score9%(122)
Diversity Score
9
+215%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
19.1%
−5.2 ptssince 2000
from 24.3% in 2000
US average: 27.9%
High school or higher
88.7%
+7.4 ptssince 2000
from 81.2% in 2000
US average: 84.9%
Graduate degree
6.7%
−0.6 ptssince 2000
from 7.3% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
19.5 min
+27%since 2000
from 15.3 min in 2000
US average: 25.2
Drive alone to work
84.3%
−1.6 ptssince 2009
from 85.9% in 2009
US average: 76.2%
Carpooled to work
6.3%
−0.2 ptssince 2009
from 6.4% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
2.6%
+0.2 ptssince 2009
from 2.5% in 2009
US average: 4.1%
Walked to work
6.3%
+1.5 ptssince 2009
from 4.8% in 2009
US average: 2.8%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.5%
No vehicle available
6.4%
−1.4 ptssince 2009
from 7.8% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
16.7%
+1.2 ptssince 2009
from 15.6% in 2009
US average: 12.9%
Management & professional
34.3%
−22.5 ptssince 2009
from 56.7% in 2009
US average: 35.2%
Section 08

People & community

Male
47.4%
−4.1 ptssince 2009
from 51.5% in 2009
Female
52.6%
+4.1 ptssince 2009
from 48.5% in 2009
Foreign born
0.7%
−0.1 ptssince 2009
from 0.8% in 2009
US average: 12.8%
Veterans
12.0%
−39.7 ptssince 2009
from 51.8% in 2009
US average: 9.9%
Drill deeper

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Frequently asked

How many people live in Shell Lake, Wisconsin?

Shell Lake, Wisconsin has about 1,347 residents according to the 2010 American Community Survey.

What is the median household income in Shell Lake, Wisconsin?

The typical household in Shell Lake, Wisconsin earns about $39,792 a year. Half of households make more than that, and half make less.

Is Shell Lake, Wisconsin expensive?

In Shell Lake, Wisconsin, the median home is worth about $120,200, and the typical rent is about $600 a month.

How educated are people in Shell Lake, Wisconsin?

About 19.1% of adults age 25 and over in Shell Lake, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Shell Lake, Wisconsin?

About 12.9% of people in Shell Lake, Wisconsin live below the federal poverty line.

Has Shell Lake, Wisconsin grown since 1990?

Yes, Shell Lake, Wisconsin has grown since 1990. The population has added about 186 residents, a change of about 16 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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