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CITY

Rockdale

Wisconsin · 201 residents (2025 est.) · 0.281 sq mi
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The short version

Rockdale is wealthier than most US places, with a median household income of $96,250. Population has declined 6% since 2000. Median home value has more than doubled since 2000, reaching $291,700. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 38.4
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 31%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
201
−6%since 2000
from 214 in 2000
1990 – 2025
Population density
715 / sq mi
−6%since 2000
from 762 / sq mi in 2000
US average: 281
Median age
38.4
Unchangedsince 2000
from 38.3 in 2000
US average: 38.9

PEP 2025 EST:201 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1691942192432681990201020202024Rockdale
2024201
1990201020202024
Section 02

Income & economy

Median household income
$96,250
+41%inflation adjusted, since 2000
from $37,500 in 2000
US average: $82,259
1990 – 2024
Per capita income
$43,442
+124%since 2000
from $19,416 in 2000
US average: $44,673
Households earning $100K+
59.7%
+23.7 ptssince 2009
from 36.0% in 2009
US average: 53.3%
Poverty rate
18.9%
+10.1 ptssince 2000
from 8.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.459
+49%since 2010
from 0.308 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade21.4%
US avg: 9.9%
Finance & insurance6.8%
US avg: 5.9%
Professional, scientific, technical6.8%
US avg: 5.1%
Other services5.8%
US avg: 6.7%
Public administration5.8%
US avg: 4.8%
Wholesale trade3.9%
US avg: 6.9%
Information3.9%
US avg: 10.8%
Transportation & warehousing1.9%
US avg: 2.2%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$291,700
+31%inflation adjusted, since 2000
from $122,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,100
+4%inflation adjusted, since 2000
from $578 in 2000
US average: $1,442
Owner-occupied
83.1%
+12.3 ptssince 2000
from 70.8% in 2000
16.9% rent
Vacancy rate
0.0%
−12.3 ptssince 2009
from 12.3% in 2009
US average: 10.0%
Owner cost-burdened
25.0%
−7.5 ptssince 2009
from 32.5% in 2009
US average: 22.9%
Renter cost-burdened
46.2%
+1.2 ptssince 2009
from 45.0% in 2009
US average: 47.4%
Afford Score
3.0
−7%since 2000
from 3.3 in 2000
1990 – 2024
Gentrification Score
46
RELATED:See current rent listings in Rockdale on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic99.1%(212)
Black0.5%(1)
Hispanic / Latino0.5%(1)
Asian0%(0)
Other0%
Diversity Score2.3%(5)
2024
White, non-Hispanic74.1%(149)
Black7%(14)
Hispanic / Latino13.4%(27)
Asian2.5%(5)
Other3%(6)
Diversity Score53.3%(107)
Diversity Score
53
+2196%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.2%
−5.1 ptssince 2000
from 30.3% in 2000
US average: 35.6%
High school or higher
94.5%
+6.7 ptssince 2000
from 87.7% in 2000
US average: 89.6%
Graduate degree
7.1%
−7.8 ptssince 2000
from 14.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
31.6 min
+110%since 2000
from 15.0 min in 2000
US average: 26.5
Drive alone to work
82.1%
−8.0 ptssince 2009
from 90.1% in 2009
US average: 68.9%
Carpooled to work
6.3%
+3.4 ptssince 2009
from 2.9% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
9.5%
+3.7 ptssince 2009
from 5.8% in 2009
US average: 15.0%
Walked to work
1.1%
−0.1 ptssince 2009
from 1.2% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
1.3%
+1.3 ptssince 2009
from 0.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.0%
−4.9 ptssince 2011
from 5.9% in 2011
US average: 5.2%
Labor force participation
69.8%
−5.0 ptssince 2011
from 74.8% in 2011
US average: 63.5%
Self-employed
13.6%
−3.8 ptssince 2009
from 17.4% in 2009
US average: 13.1%
Management & professional
43.7%
−3.4 ptssince 2009
from 47.1% in 2009
US average: 42.5%
Section 08

People & community

Male
50.2%
−7.5 ptssince 2009
from 57.8% in 2009
Female
49.8%
+7.5 ptssince 2009
from 42.2% in 2009
Foreign born
4.0%
+4.0 ptssince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
10.6%
−44.8 ptssince 2009
from 55.4% in 2009
US average: 6.2%
With a disability
12.9%
+3.3 ptssince 2012
from 9.6% in 2012
US average: 13.3%
Uninsured
6.5%
−88.6 ptssince 2013
from 95.1% in 2013
US average: 8.4%
Broadband at home
88.3%
+15.4 ptssince 2017
from 72.9% in 2017
US average: 91.0%
English only at home
99.5%
+6.5 ptssince 2016
from 93.0% in 2016
US average: 77.7%
Spanish at home
0.0%
−6.0 ptssince 2016
from 6.0% in 2016
US average: 13.6%
Drill deeper

Places similar to Rockdale

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Pop 215
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Head to head

Compare Rockdale to nearby cities

ROCKDALE VS
Fort Atkinson
Income$79,302−18%
Home value$211,800−27%
Population12,388+6063%
SEE FULL COMPARISON →
ROCKDALE VS
Stoughton
Income$79,551−17%
Home value$293,500+1%
Population13,256+6495%
SEE FULL COMPARISON →
ROCKDALE VS
Cottage Grove
Income$139,313+45%
Home value$449,700+54%
Population8,930+4343%
SEE FULL COMPARISON →
ROCKDALE VS
McFarland
Income$97,500+1%
Home value$390,100+34%
Population9,145+4450%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rockdale, Wisconsin?

Rockdale, Wisconsin has about 201 residents according to the 2024 American Community Survey.

What is the median household income in Rockdale, Wisconsin?

The typical household in Rockdale, Wisconsin earns about $96,250 a year. Half of households make more than that, and half make less.

Is Rockdale, Wisconsin expensive?

In Rockdale, Wisconsin, the median home is worth about $291,700, and the typical rent is about $1,100 a month.

How educated are people in Rockdale, Wisconsin?

About 25.2% of adults age 25 and over in Rockdale, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rockdale, Wisconsin?

About 18.9% of people in Rockdale, Wisconsin live below the federal poverty line.

Has Rockdale, Wisconsin grown since 1990?

Yes, Rockdale, Wisconsin has shrunk since 1990. The population has lost about 45 residents, a change of about -18 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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