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CITY

Reserve

Wisconsin · 252 residents · 52.929 sq mi
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The short version

Reserve has notably lower household income than the US average, with a median household income of $38,036. Population has fallen 42% since 2000, a loss of 184 residents. 15% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has roughly tripled since 2000, reaching $216,700. With a median age of 60.6, the population is older than the US median of 38.9. Households here earn about 51% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 60.6
US median: 38.9
Less educated
15% hold a bachelor's degree
US average: 36%
Less affordable
home values up 85%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
252
−42%since 2000
from 436 in 2000
1990 – 2024
Population density
5 / sq mi
−42%since 2000
from 8 / sq mi in 2000
US average: 281
Median age
60.6
+99%since 2000
from 30.4 in 2000
US average: 38.9
Population, 1990 – 2024
2183204225236251990201020202024Reserve
2024252
1990201020202024
Section 02

Income & economy

Median household income
$38,036
−6%inflation adjusted, since 2000
from $22,250 in 2000
US average: $82,259
1990 – 2024
Per capita income
$25,773
+143%since 2000
from $10,588 in 2000
US average: $44,673
Households earning $100K+
16.6%
+8.5 ptssince 2009
from 8.1% in 2009
US average: 53.3%
Poverty rate
27.0%
+0.8 ptssince 2000
from 26.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.407
−21%since 2010
from 0.514 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade4.7%
US avg: 9.9%
Information2.8%
US avg: 10.8%
Wholesale trade1.9%
US avg: 6.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Finance & insurance0%
US avg: 5.9%
Professional, scientific, technical0%
US avg: 5.1%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
Other services0%
US avg: 6.7%
Public administration0%
US avg: 4.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$216,700
+85%inflation adjusted, since 2000
from $64,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$263
−47%inflation adjusted, since 2000
from $270 in 2000
US average: $1,442
Owner-occupied
63.6%
+3.6 ptssince 2000
from 60.0% in 2000
36.4% rent
Vacancy rate
39.8%
+12.8 ptssince 2009
from 27.1% in 2009
US average: 10.0%
Owner cost-burdened
26.0%
−4.0 ptssince 2009
from 30.0% in 2009
US average: 22.9%
Renter cost-burdened
18.2%
−18.8 ptssince 2009
from 37.0% in 2009
US average: 47.4%
Afford Score
5.7
+97%since 2000
from 2.9 in 2000
1990 – 2024
Gentrification Score
52
RELATED:See current rent listings in Reserve on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic17.7%(77)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other0%
Diversity Score0%(0)
2024
White, non-Hispanic15.5%(39)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other84.5%(213)
Diversity Score32.7%(82)
Diversity Score
33
from 0 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
15.3%
+0.2 ptssince 2000
from 15.1% in 2000
US average: 35.6%
High school or higher
90.7%
+19.3 ptssince 2000
from 71.4% in 2000
US average: 89.6%
Graduate degree
4.2%
−0.7 ptssince 2000
from 4.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.1 min
+155%since 2000
from 9.0 min in 2000
US average: 26.5
Drive alone to work
70.8%
−7.5 ptssince 2009
from 78.2% in 2009
US average: 68.9%
Carpooled to work
6.6%
−9.7 ptssince 2009
from 16.3% in 2009
US average: 8.5%
Public transit
6.6%
+6.6 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
5.7%
+5.7 ptssince 2009
from 0.0% in 2009
US average: 15.0%
Walked to work
10.4%
+7.0 ptssince 2009
from 3.4% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
11.3%
+5.5 ptssince 2009
from 5.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.4%
−38.3 ptssince 2011
from 43.7% in 2011
US average: 5.2%
Labor force participation
47.9%
−3.1 ptssince 2011
from 50.9% in 2011
US average: 63.5%
Self-employed
25.5%
−25.8 ptssince 2009
from 51.3% in 2009
US average: 13.1%
Management & professional
27.4%
−41.1 ptssince 2009
from 68.4% in 2009
US average: 42.5%
Section 08

People & community

Male
57.1%
+2.5 ptssince 2009
from 54.7% in 2009
Female
42.9%
−2.5 ptssince 2009
from 45.3% in 2009
Foreign born
0.4%
−0.4 ptssince 2009
from 0.8% in 2009
US average: 14.1%
Veterans
8.7%
−53.0 ptssince 2009
from 61.7% in 2009
US average: 6.2%
With a disability
38.1%
+26.6 ptssince 2012
from 11.5% in 2012
US average: 13.3%
Uninsured
11.1%
−69.9 ptssince 2013
from 81.0% in 2013
US average: 8.4%
Broadband at home
74.8%
+32.6 ptssince 2017
from 42.2% in 2017
US average: 91.0%
English only at home
85.8%
−3.2 ptssince 2016
from 89.0% in 2016
US average: 77.7%
Spanish at home
0.0%
−0.6 ptssince 2016
from 0.6% in 2016
US average: 13.6%
Drill deeper

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Compare Reserve to nearby cities

RESERVE VS
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Home value$193,800−11%
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RESERVE VS
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Home value$210,400−3%
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RESERVE VS
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Home value$180,400−17%
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RESERVE VS
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Home value$247,600+14%
Population72,465+28656%
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Frequently asked

How many people live in Reserve, Wisconsin?

Reserve, Wisconsin has about 252 residents according to the 2024 American Community Survey.

What is the median household income in Reserve, Wisconsin?

The typical household in Reserve, Wisconsin earns about $38,036 a year. Half of households make more than that, and half make less.

Is Reserve, Wisconsin expensive?

In Reserve, Wisconsin, the median home is worth about $216,700, and the typical rent is about $263 a month.

How educated are people in Reserve, Wisconsin?

About 15.3% of adults age 25 and over in Reserve, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Reserve, Wisconsin?

About 27.0% of people in Reserve, Wisconsin live below the federal poverty line.

Has Reserve, Wisconsin grown since 1990?

Yes, Reserve, Wisconsin has shrunk since 1990. The population has lost about 117 residents, a change of about -32 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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