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CITY

Prentice

Wisconsin · 555 residents (2025 est.) · 2.019 sq mi
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The short version

Prentice has notably lower household income than the US average, with a median household income of $50,833. Population has fallen 17% since 2000, a loss of 105 residents. 14% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $108,800. Households here earn about 34% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.9
US median: 38.9
Less educated
14% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
521
−17%since 2000
from 626 in 2000
1990 – 2025
Population density
258 / sq mi
−17%since 2000
from 310 / sq mi in 2000
US average: 281
Median age
41.9
+6%since 2000
from 39.4 in 2000
US average: 38.9

PEP 2025 EST:555 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4465045636216801990201020202024Prentice
2024521
1990201020202024
Section 02

Income & economy

Median household income
$50,833
+5%inflation adjusted, since 2000
from $26,563 in 2000
US average: $82,259
1990 – 2024
Per capita income
$28,466
+76%since 2000
from $16,216 in 2000
US average: $44,673
Households earning $100K+
36.4%
+25.0 ptssince 2009
from 11.4% in 2009
US average: 53.3%
Poverty rate
12.5%
−4.0 ptssince 2000
from 16.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.471
+35%since 2010
from 0.348 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade30.5%
US avg: 9.9%
Information10%
US avg: 10.8%
Other services8.1%
US avg: 6.7%
Public administration7.6%
US avg: 4.8%
Wholesale trade3.3%
US avg: 6.9%
Arts, entertainment, food3.3%
US avg: 1.9%
Agriculture, forestry, fishing2.4%
US avg: 1.6%
Construction2.4%
US avg: 1.2%
Finance & insurance1.4%
US avg: 5.9%
Professional, scientific, technical1.4%
US avg: 5.1%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$108,800
+12%inflation adjusted, since 2000
from $53,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$741
+21%inflation adjusted, since 2000
from $336 in 2000
US average: $1,442
Owner-occupied
63.6%
−5.1 ptssince 2000
from 68.8% in 2000
36.4% rent
Vacancy rate
26.7%
+10.7 ptssince 2009
from 16.0% in 2009
US average: 10.0%
Owner cost-burdened
20.7%
−6.0 ptssince 2009
from 26.7% in 2009
US average: 22.9%
Renter cost-burdened
30.0%
−14.8 ptssince 2009
from 44.8% in 2009
US average: 47.4%
Afford Score
2.1
+7%since 2000
from 2.0 in 2000
1990 – 2024
Gentrification Score
52
RELATED:See current rent listings in Prentice on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.3%(603)
Black0.5%(3)
Hispanic / Latino2.1%(13)
Asian0%(0)
Other0%
Diversity Score6.3%(40)
2024
White, non-Hispanic89.8%(468)
Black1.5%(8)
Hispanic / Latino0.4%(2)
Asian1.7%(9)
Other6.5%(34)
Diversity Score23.5%(123)
Diversity Score
24
+272%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
13.9%
+5.6 ptssince 2000
from 8.3% in 2000
US average: 35.6%
High school or higher
96.4%
+16.9 ptssince 2000
from 79.5% in 2000
US average: 89.6%
Graduate degree
1.5%
+0.4 ptssince 2000
from 1.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
27.2 min
+79%since 2000
from 15.1 min in 2000
US average: 26.5
Drive alone to work
76.2%
+8.9 ptssince 2009
from 67.3% in 2009
US average: 68.9%
Carpooled to work
3.8%
−3.8 ptssince 2009
from 7.6% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
11.0%
+6.6 ptssince 2009
from 4.4% in 2009
US average: 15.0%
Walked to work
5.2%
−13.9 ptssince 2009
from 19.1% in 2009
US average: 2.4%
Biked to work
2.4%
+0.8 ptssince 2009
from 1.6% in 2009
US average: 0.4%
No vehicle available
4.5%
Unchangedsince 2009
from 4.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.9%
−6.5 ptssince 2011
from 8.4% in 2011
US average: 5.2%
Labor force participation
54.9%
−5.2 ptssince 2011
from 60.0% in 2011
US average: 63.5%
Self-employed
11.9%
+5.1 ptssince 2009
from 6.8% in 2009
US average: 13.1%
Management & professional
24.3%
−37.5 ptssince 2009
from 61.8% in 2009
US average: 42.5%
Section 08

People & community

Male
48.0%
−1.5 ptssince 2009
from 49.5% in 2009
Female
52.0%
+1.5 ptssince 2009
from 50.5% in 2009
Foreign born
2.5%
+1.1 ptssince 2009
from 1.4% in 2009
US average: 14.1%
Veterans
15.9%
−32.0 ptssince 2009
from 47.9% in 2009
US average: 6.2%
With a disability
14.6%
+0.4 ptssince 2012
from 14.2% in 2012
US average: 13.3%
Uninsured
8.3%
−78.4 ptssince 2013
from 86.7% in 2013
US average: 8.4%
Broadband at home
86.8%
+15.6 ptssince 2017
from 71.2% in 2017
US average: 91.0%
English only at home
96.9%
−0.2 ptssince 2016
from 97.1% in 2016
US average: 77.7%
Spanish at home
0.2%
−1.5 ptssince 2016
from 1.7% in 2016
US average: 13.6%
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Frequently asked

How many people live in Prentice, Wisconsin?

Prentice, Wisconsin has about 521 residents according to the 2024 American Community Survey.

What is the median household income in Prentice, Wisconsin?

The typical household in Prentice, Wisconsin earns about $50,833 a year. Half of households make more than that, and half make less.

Is Prentice, Wisconsin expensive?

In Prentice, Wisconsin, the median home is worth about $108,800, and the typical rent is about $741 a month.

How educated are people in Prentice, Wisconsin?

About 13.9% of adults age 25 and over in Prentice, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Prentice, Wisconsin?

About 12.5% of people in Prentice, Wisconsin live below the federal poverty line.

Has Prentice, Wisconsin grown since 1990?

Yes, Prentice, Wisconsin has shrunk since 1990. The population has lost about 33 residents, a change of about -6 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Prentice, Wisconsin: demographics, income & housing data · CensusEasy