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CITY

Oconomowoc Lake

Wisconsin · 570 residents (2025 est.) · 1.919 sq mi
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The short version

Oconomowoc Lake is significantly wealthier than the US average, with a median household income of $250,001. Population has grown 19% since 2000. 73% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has risen by half since 2000, reaching $1,210,900. With a median age of 55.1, the population is older than the US median of 38.9. It ranks in the top 1% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 55.1
US median: 38.9
More educated
73% hold a bachelor's degree
US average: 36%
More affordable
home values down 11%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
669
+19%since 2000
from 564 in 2000
1990 – 2025
Population density
349 / sq mi
+19%since 2000
from 294 / sq mi in 2000
US average: 281
Median age
55.1
+24%since 2000
from 44.5 in 2000
US average: 38.9

PEP 2025 EST:570 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4795395996597191990201020202024Oconomowoc Lake
2024669
1990201020202024
Section 02

Income & economy

Median household income
$250,001
+22%inflation adjusted, since 2000
from $112,760 in 2000
US average: $82,259
1990 – 2024
Per capita income
$125,485
+54%since 2000
from $81,593 in 2000
US average: $44,673
Households earning $100K+
86.0%
+9.4 ptssince 2009
from 76.6% in 2009
US average: 53.3%
Poverty rate
3.6%
+0.4 ptssince 2000
from 3.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.465
−19%since 2010
from 0.573 in 2010
US average: 0.476
Workforce by industry, 2024
Other services31%
US avg: 6.7%
Public administration27.4%
US avg: 4.8%
Retail trade10.3%
US avg: 9.9%
Transportation & warehousing8.4%
US avg: 2.2%
Information4.3%
US avg: 10.8%
Wholesale trade1.7%
US avg: 6.9%
Finance & insurance1%
US avg: 5.9%
Professional, scientific, technical1%
US avg: 5.1%
Arts, entertainment, food1%
US avg: 1.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$1,210,900
−11%inflation adjusted, since 2000
from $744,800 in 2000
US average: $376,019
1990 – 2024
Owner-occupied
97.9%
+8.9 ptssince 2000
from 88.9% in 2000
2.1% rent
Vacancy rate
24.4%
+12.6 ptssince 2009
from 11.7% in 2009
US average: 10.0%
Owner cost-burdened
26.8%
−3.8 ptssince 2009
from 30.7% in 2009
US average: 22.9%
Renter cost-burdened
60.0%
+38.9 ptssince 2009
from 21.1% in 2009
US average: 47.4%
Afford Score
4.8
−27%since 2000
from 6.6 in 2000
1990 – 2024
Gentrification Score
69
RELATED:See current rent listings in Oconomowoc Lake on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.9%(552)
Black0%(0)
Hispanic / Latino0.7%(4)
Asian0.9%(5)
Other0%
Diversity Score4%(22)
2024
White, non-Hispanic80.9%(541)
Black0%(0)
Hispanic / Latino4.9%(33)
Asian0.9%(6)
Other13.3%(89)
Diversity Score40.7%(272)
Diversity Score
41
+928%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
72.8%
+18.5 ptssince 2000
from 54.3% in 2000
US average: 35.6%
High school or higher
98.3%
−0.4 ptssince 2000
from 98.7% in 2000
US average: 89.6%
Graduate degree
38.4%
+18.0 ptssince 2000
from 20.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.1 min
+44%since 2000
from 16.1 min in 2000
US average: 26.5
Drive alone to work
73.2%
−2.5 ptssince 2009
from 75.6% in 2009
US average: 68.9%
Carpooled to work
7.7%
+3.0 ptssince 2009
from 4.7% in 2009
US average: 8.5%
Public transit
0.0%
−0.9 ptssince 2009
from 0.9% in 2009
US average: 3.2%
Worked from home
17.9%
+8.0 ptssince 2009
from 9.8% in 2009
US average: 15.0%
Walked to work
0.0%
−8.1 ptssince 2009
from 8.1% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
1.3%
+1.3 ptssince 2009
from 0.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.0%
−4.8 ptssince 2011
from 5.7% in 2011
US average: 5.2%
Labor force participation
71.1%
+14.2 ptssince 2011
from 56.9% in 2011
US average: 63.5%
Self-employed
4.3%
+2.2 ptssince 2009
from 2.1% in 2009
US average: 13.1%
Management & professional
51.9%
−20.9 ptssince 2009
from 72.8% in 2009
US average: 42.5%
Section 08

People & community

Male
41.9%
−5.3 ptssince 2009
from 47.1% in 2009
Female
58.1%
+5.3 ptssince 2009
from 52.9% in 2009
Foreign born
5.8%
−0.5 ptssince 2009
from 6.3% in 2009
US average: 14.1%
Veterans
3.9%
−43.3 ptssince 2009
from 47.2% in 2009
US average: 6.2%
With a disability
4.0%
−6.1 ptssince 2012
from 10.1% in 2012
US average: 13.3%
Uninsured
0.7%
−94.9 ptssince 2013
from 95.6% in 2013
US average: 8.4%
Broadband at home
97.9%
+6.5 ptssince 2017
from 91.4% in 2017
US average: 91.0%
English only at home
95.4%
−0.6 ptssince 2016
from 96.0% in 2016
US average: 77.7%
Spanish at home
0.0%
−2.5 ptssince 2016
from 2.5% in 2016
US average: 13.6%
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Compare Oconomowoc Lake to nearby cities

OCONOMOWOC LAKE VS
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OCONOMOWOC LAKE VS
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OCONOMOWOC LAKE VS
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OCONOMOWOC LAKE VS
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Frequently asked

How many people live in Oconomowoc Lake, Wisconsin?

Oconomowoc Lake, Wisconsin has about 669 residents according to the 2024 American Community Survey.

What is the median household income in Oconomowoc Lake, Wisconsin?

The typical household in Oconomowoc Lake, Wisconsin earns about $250,001 a year. Half of households make more than that, and half make less.

Is Oconomowoc Lake, Wisconsin expensive?

In Oconomowoc Lake, Wisconsin, the median home is worth about $1,210,900.

How educated are people in Oconomowoc Lake, Wisconsin?

About 72.8% of adults age 25 and over in Oconomowoc Lake, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Oconomowoc Lake, Wisconsin?

About 3.6% of people in Oconomowoc Lake, Wisconsin live below the federal poverty line.

Has Oconomowoc Lake, Wisconsin grown since 1990?

Yes, Oconomowoc Lake, Wisconsin has grown since 1990. The population has added about 170 residents, a change of about 34 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Oconomowoc Lake, Wisconsin: demographics, income & housing data · CensusEasy