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CITY

New Lisbon

Wisconsin · 2,577 residents (2025 est.) · 2.733 sq mi
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The short version

New Lisbon has lower-than-average household income, with a median household income of $70,855. The city has grown rapidly, with population up 78% since 2000. 11% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $124,400.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.1
US median: 38.9
Less educated
11% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,562
+78%since 2000
from 1,436 in 2000
1990 – 2025
Population density
937 / sq mi
+78%since 2000
from 525 / sq mi in 2000
US average: 281
Median age
42.1
+10%since 2000
from 38.3 in 2000
US average: 38.9

PEP 2025 EST:2,577 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1K2K2K2K3K1990201020202024New Lisbon
20243K
1990201020202024
Section 02

Income & economy

Median household income
$70,855
+13%inflation adjusted, since 2000
from $34,479 in 2000
US average: $82,259
1990 – 2024
Per capita income
$22,333
+17%since 2000
from $19,165 in 2000
US average: $44,673
Households earning $100K+
46.3%
+33.9 ptssince 2009
from 12.4% in 2009
US average: 53.3%
Poverty rate
16.4%
+5.8 ptssince 2000
from 10.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.385
−7%since 2010
from 0.413 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade25.2%
US avg: 9.9%
Information14.1%
US avg: 10.8%
Finance & insurance5.6%
US avg: 5.9%
Professional, scientific, technical4.2%
US avg: 5.1%
Wholesale trade3.1%
US avg: 6.9%
Transportation & warehousing2.2%
US avg: 2.2%
Other services2.2%
US avg: 6.7%
Agriculture, forestry, fishing1.9%
US avg: 1.6%
Construction1.4%
US avg: 1.2%
Education & health services1.4%
US avg: 0.9%
Arts, entertainment, food1.2%
US avg: 1.9%
Public administration1.1%
US avg: 4.8%
Manufacturing0.5%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$124,400
+17%inflation adjusted, since 2000
from $58,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$776
+18%inflation adjusted, since 2000
from $360 in 2000
US average: $1,442
Owner-occupied
64.1%
−5.0 ptssince 2000
from 69.0% in 2000
35.9% rent
Vacancy rate
6.9%
−7.5 ptssince 2009
from 14.4% in 2009
US average: 10.0%
Owner cost-burdened
19.7%
−15.3 ptssince 2009
from 35.0% in 2009
US average: 22.9%
Renter cost-burdened
30.2%
−10.7 ptssince 2009
from 40.9% in 2009
US average: 47.4%
Afford Score
1.8
+4%since 2000
from 1.7 in 2000
1990 – 2024
Gentrification Score
50
RELATED:See current rent listings in New Lisbon on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.7%(1,388)
Black0.1%(2)
Hispanic / Latino1.4%(20)
Asian0.6%(8)
Other0%
Diversity Score5.2%(75)
2024
White, non-Hispanic72.8%(1,866)
Black10.6%(271)
Hispanic / Latino7.9%(203)
Asian0%(0)
Other8.7%(222)
Diversity Score55.6%(1,424)
Diversity Score
56
+968%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
11.2%
+0.9 ptssince 2000
from 10.4% in 2000
US average: 35.6%
High school or higher
87.2%
+6.3 ptssince 2000
from 81.0% in 2000
US average: 89.6%
Graduate degree
3.2%
−0.7 ptssince 2000
from 3.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.8 min
+44%since 2000
from 13.8 min in 2000
US average: 26.5
Drive alone to work
81.1%
+3.0 ptssince 2009
from 78.0% in 2009
US average: 68.9%
Carpooled to work
12.4%
+3.4 ptssince 2009
from 9.0% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
1.9%
−0.7 ptssince 2009
from 2.5% in 2009
US average: 15.0%
Walked to work
1.3%
−8.6 ptssince 2009
from 10.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
3.3%
−0.6 ptssince 2009
from 3.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
7.5%
−5.2 ptssince 2011
from 12.7% in 2011
US average: 5.2%
Labor force participation
36.3%
−28.1 ptssince 2011
from 64.4% in 2011
US average: 63.5%
Self-employed
11.7%
+0.2 ptssince 2009
from 11.5% in 2009
US average: 13.1%
Management & professional
24.3%
−29.8 ptssince 2009
from 54.0% in 2009
US average: 42.5%
Section 08

People & community

Male
68.9%
+18.9 ptssince 2009
from 50.0% in 2009
Female
31.1%
−18.9 ptssince 2009
from 50.0% in 2009
Foreign born
3.0%
+0.9 ptssince 2009
from 2.0% in 2009
US average: 14.1%
Veterans
8.0%
−42.0 ptssince 2009
from 50.0% in 2009
US average: 6.2%
With a disability
17.3%
+0.7 ptssince 2012
from 16.6% in 2012
US average: 13.3%
Uninsured
2.3%
−86.5 ptssince 2013
from 88.8% in 2013
US average: 8.4%
Broadband at home
87.0%
+15.9 ptssince 2017
from 71.1% in 2017
US average: 91.0%
English only at home
94.3%
+1.3 ptssince 2016
from 93.0% in 2016
US average: 77.7%
Spanish at home
4.6%
−0.9 ptssince 2016
from 5.6% in 2016
US average: 13.6%
Drill deeper

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Compare New Lisbon to nearby cities

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NEW LISBON VS
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NEW LISBON VS
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Income$64,973−8%
Home value$180,600+45%
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NEW LISBON VS
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Income$69,750−2%
Home value$222,100+79%
Population13,224+413%
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Frequently asked

How many people live in New Lisbon, Wisconsin?

New Lisbon, Wisconsin has about 2,562 residents according to the 2024 American Community Survey.

What is the median household income in New Lisbon, Wisconsin?

The typical household in New Lisbon, Wisconsin earns about $70,855 a year. Half of households make more than that, and half make less.

Is New Lisbon, Wisconsin expensive?

In New Lisbon, Wisconsin, the median home is worth about $124,400, and the typical rent is about $776 a month.

How educated are people in New Lisbon, Wisconsin?

About 11.2% of adults age 25 and over in New Lisbon, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in New Lisbon, Wisconsin?

About 16.4% of people in New Lisbon, Wisconsin live below the federal poverty line.

Has New Lisbon, Wisconsin grown since 1990?

Yes, New Lisbon, Wisconsin has grown since 1990. The population has added about 1,071 residents, a change of about 72 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →