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CITY

Nashotah

Wisconsin · 1,298 residents (2025 est.) · 1.627 sq mi
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The short version

Nashotah is significantly wealthier than the US average, with a median household income of $148,403. Population has held roughly steady since 2000. 62% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has more than doubled since 2000, reaching $483,300. Poverty is rare here, at 1.1% of residents. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 41.8
US median: 38.9
More educated
62% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,354
+7%since 2000
from 1,266 in 2000
1990 – 2025
Population density
832 / sq mi
+7%since 2000
from 778 / sq mi in 2000
US average: 281
Median age
41.8
+11%since 2000
from 37.8 in 2000
US average: 38.9

PEP 2025 EST:1,298 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4457551K1K2K1990201020202024Nashotah
20241K
1990201020202024
Section 02

Income & economy

Median household income
$148,403
+5%inflation adjusted, since 2000
from $77,406 in 2000
US average: $82,259
1990 – 2024
Per capita income
$70,120
+137%since 2000
from $29,581 in 2000
US average: $44,673
Households earning $100K+
82.8%
+15.9 ptssince 2009
from 66.9% in 2009
US average: 53.3%
Poverty rate
1.1%
−0.1 ptssince 2000
from 1.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.380
−4%since 2010
from 0.396 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade18.3%
US avg: 9.9%
Wholesale trade10.5%
US avg: 6.9%
Information8.9%
US avg: 10.8%
Other services8.2%
US avg: 6.7%
Public administration7.1%
US avg: 4.8%
Finance & insurance5.6%
US avg: 5.9%
Professional, scientific, technical4.7%
US avg: 5.1%
Transportation & warehousing1.4%
US avg: 2.2%
Education & health services0.9%
US avg: 0.9%
Agriculture, forestry, fishing0.5%
US avg: 1.6%
Construction0.5%
US avg: 1.2%
Arts, entertainment, food0.5%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$483,300
+22%inflation adjusted, since 2000
from $218,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,375
−11%inflation adjusted, since 2000
from $850 in 2000
US average: $1,442
Owner-occupied
92.4%
−3.6 ptssince 2000
from 96.0% in 2000
7.6% rent
Vacancy rate
2.3%
−2.3 ptssince 2009
from 4.5% in 2009
US average: 10.0%
Owner cost-burdened
14.8%
−5.6 ptssince 2009
from 20.5% in 2009
US average: 22.9%
Renter cost-burdened
7.7%
+1.2 ptssince 2009
from 6.5% in 2009
US average: 47.4%
Afford Score
3.3
+16%since 2000
from 2.8 in 2000
1990 – 2024
Gentrification Score
45
RELATED:See current rent listings in Nashotah on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.9%(1,239)
Black0.2%(2)
Hispanic / Latino1%(13)
Asian0.2%(3)
Other0%
Diversity Score3.5%(45)
2024
White, non-Hispanic91.9%(1,244)
Black0%(0)
Hispanic / Latino1.8%(25)
Asian2.4%(32)
Other3.9%(53)
Diversity Score19.2%(260)
Diversity Score
19
+442%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
61.6%
+15.0 ptssince 2000
from 46.6% in 2000
US average: 35.6%
High school or higher
99.8%
+4.2 ptssince 2000
from 95.6% in 2000
US average: 89.6%
Graduate degree
17.0%
+1.8 ptssince 2000
from 15.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
21.9 min
+46%since 2000
from 15.0 min in 2000
US average: 26.5
Drive alone to work
64.1%
−25.2 ptssince 2009
from 89.3% in 2009
US average: 68.9%
Carpooled to work
4.1%
+1.3 ptssince 2009
from 2.7% in 2009
US average: 8.5%
Public transit
0.8%
−1.7 ptssince 2009
from 2.5% in 2009
US average: 3.2%
Worked from home
23.4%
+18.0 ptssince 2009
from 5.4% in 2009
US average: 15.0%
Walked to work
4.7%
+4.6 ptssince 2009
from 0.1% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
0.4%
+0.4 ptssince 2009
from 0.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.6%
−5.0 ptssince 2011
from 5.7% in 2011
US average: 5.2%
Labor force participation
73.0%
−0.2 ptssince 2011
from 73.2% in 2011
US average: 63.5%
Self-employed
12.6%
+0.8 ptssince 2009
from 11.8% in 2009
US average: 13.1%
Management & professional
54.0%
−26.0 ptssince 2009
from 80.1% in 2009
US average: 42.5%
Section 08

People & community

Male
54.2%
+7.4 ptssince 2009
from 46.8% in 2009
Female
45.8%
−7.4 ptssince 2009
from 53.2% in 2009
Foreign born
2.4%
+1.5 ptssince 2009
from 1.0% in 2009
US average: 14.1%
Veterans
4.5%
−42.9 ptssince 2009
from 47.4% in 2009
US average: 6.2%
With a disability
4.9%
+0.2 ptssince 2012
from 4.7% in 2012
US average: 13.3%
Uninsured
1.3%
−96.0 ptssince 2013
from 97.3% in 2013
US average: 8.4%
Broadband at home
93.9%
+4.6 ptssince 2017
from 89.3% in 2017
US average: 91.0%
English only at home
94.4%
+2.3 ptssince 2016
from 92.0% in 2016
US average: 77.7%
Spanish at home
2.5%
+1.7 ptssince 2016
from 0.7% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Nashotah to nearby cities

NASHOTAH VS
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Income$87,754−41%
Home value$393,100−19%
Population10,740+727%
SEE FULL COMPARISON →
NASHOTAH VS
Oconomowoc
Income$106,425−28%
Home value$394,500−18%
Population20,119+1450%
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NASHOTAH VS
Pewaukee
Income$62,139−58%
Home value$281,800−42%
Population8,216+533%
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NASHOTAH VS
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Income$108,350−27%
Home value$447,100−7%
Population16,375+1162%
SEE FULL COMPARISON →
Frequently asked

How many people live in Nashotah, Wisconsin?

Nashotah, Wisconsin has about 1,354 residents according to the 2024 American Community Survey.

What is the median household income in Nashotah, Wisconsin?

The typical household in Nashotah, Wisconsin earns about $148,403 a year. Half of households make more than that, and half make less.

Is Nashotah, Wisconsin expensive?

In Nashotah, Wisconsin, the median home is worth about $483,300, and the typical rent is about $1,375 a month.

How educated are people in Nashotah, Wisconsin?

About 61.6% of adults age 25 and over in Nashotah, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Nashotah, Wisconsin?

About 1.1% of people in Nashotah, Wisconsin live below the federal poverty line.

Has Nashotah, Wisconsin grown since 1990?

Yes, Nashotah, Wisconsin has grown since 1990. The population has added about 806 residents, a change of about 147 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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