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CITY

Merton

Wisconsin · 3,676 residents (2025 est.) · 3.316 sq mi
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The short version

Merton is significantly wealthier than the US average, with a median household income of $173,913. The city has grown rapidly, with population up 84% since 2000. 63% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has roughly tripled since 2000, reaching $575,800. It ranks in the top 1% of US cities for household income. Households here earn about 124% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 39.0
US median: 38.9
More educated
63% hold a bachelor's degree
US average: 36%
Less affordable
home values up 56%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
3,550
+84%since 2000
from 1,926 in 2000
1990 – 2025
Population density
1,071 / sq mi
+84%since 2000
from 581 / sq mi in 2000
US average: 281
Median age
39.0
+13%since 2000
from 34.5 in 2000
US average: 38.9

PEP 2025 EST:3,676 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
9902K2K3K4K1990201020202024Merton
20244K
1990201020202024
Section 02

Income & economy

Median household income
$173,913
+34%inflation adjusted, since 2000
from $71,509 in 2000
US average: $82,259
1990 – 2024
Per capita income
$67,068
+169%since 2000
from $24,927 in 2000
US average: $44,673
Households earning $100K+
86.2%
+18.6 ptssince 2009
from 67.6% in 2009
US average: 53.3%
Poverty rate
6.6%
+5.1 ptssince 2000
from 1.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.392
+7%since 2010
from 0.368 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade17.6%
US avg: 9.9%
Information9.6%
US avg: 10.8%
Wholesale trade8.9%
US avg: 6.9%
Other services8.8%
US avg: 6.7%
Public administration8%
US avg: 4.8%
Finance & insurance4.4%
US avg: 5.9%
Transportation & warehousing2.3%
US avg: 2.2%
Education & health services2.3%
US avg: 0.9%
Professional, scientific, technical2.1%
US avg: 5.1%
Arts, entertainment, food1.8%
US avg: 1.9%
Agriculture, forestry, fishing0.4%
US avg: 1.6%
Manufacturing0.3%
US avg: 0.4%
Construction0.1%
US avg: 1.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$575,800
+56%inflation adjusted, since 2000
from $202,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$2,136
+68%inflation adjusted, since 2000
from $700 in 2000
US average: $1,442
Owner-occupied
97.0%
+2.6 ptssince 2000
from 94.4% in 2000
3.0% rent
Vacancy rate
2.3%
+1.1 ptssince 2009
from 1.2% in 2009
US average: 10.0%
Owner cost-burdened
13.9%
−17.4 ptssince 2009
from 31.3% in 2009
US average: 22.9%
Renter cost-burdened
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 47.4%
Afford Score
3.3
+17%since 2000
from 2.8 in 2000
1990 – 2024
Gentrification Score
64
RELATED:See current rent listings in Merton on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98%(1,887)
Black0.4%(8)
Hispanic / Latino0.7%(14)
Asian0.2%(4)
Other0%
Diversity Score3.4%(65)
2024
White, non-Hispanic92.3%(3,276)
Black0.3%(10)
Hispanic / Latino1.5%(55)
Asian2.5%(88)
Other3.4%(121)
Diversity Score18.3%(650)
Diversity Score
18
+444%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
63.0%
+36.1 ptssince 2000
from 27.0% in 2000
US average: 35.6%
High school or higher
97.7%
+3.8 ptssince 2000
from 93.9% in 2000
US average: 89.6%
Graduate degree
23.8%
+18.7 ptssince 2000
from 5.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
26.1 min
+77%since 2000
from 14.7 min in 2000
US average: 26.5
Drive alone to work
69.9%
−20.4 ptssince 2009
from 90.3% in 2009
US average: 68.9%
Carpooled to work
4.8%
+0.9 ptssince 2009
from 3.9% in 2009
US average: 8.5%
Public transit
0.3%
Unchangedsince 2009
from 0.3% in 2009
US average: 3.2%
Worked from home
22.4%
+18.5 ptssince 2009
from 3.9% in 2009
US average: 15.0%
Walked to work
0.5%
−0.4 ptssince 2009
from 0.9% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
2.9%
+2.4 ptssince 2009
from 0.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.9%
−1.3 ptssince 2011
from 3.2% in 2011
US average: 5.2%
Labor force participation
74.6%
−5.6 ptssince 2011
from 80.2% in 2011
US average: 63.5%
Self-employed
10.0%
+1.0 ptssince 2009
from 9.0% in 2009
US average: 13.1%
Management & professional
57.5%
−12.1 ptssince 2009
from 69.6% in 2009
US average: 42.5%
Section 08

People & community

Male
50.9%
−2.5 ptssince 2009
from 53.4% in 2009
Female
49.1%
+2.5 ptssince 2009
from 46.6% in 2009
Foreign born
2.8%
Unchangedsince 2009
from 2.9% in 2009
US average: 14.1%
Veterans
5.0%
−47.3 ptssince 2009
from 52.2% in 2009
US average: 6.2%
With a disability
4.6%
−0.2 ptssince 2012
from 4.8% in 2012
US average: 13.3%
Uninsured
2.4%
−96.4 ptssince 2013
from 98.8% in 2013
US average: 8.4%
Broadband at home
97.2%
+0.5 ptssince 2017
from 96.7% in 2017
US average: 91.0%
English only at home
93.3%
−0.5 ptssince 2016
from 93.8% in 2016
US average: 77.7%
Spanish at home
1.0%
−0.6 ptssince 2016
from 1.6% in 2016
US average: 13.6%
Drill deeper

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Compare Merton to nearby cities

MERTON VS
Hartland
Income$87,754−50%
Home value$393,100−32%
Population10,740+192%
SEE FULL COMPARISON →
MERTON VS
Sussex
Income$119,041−32%
Home value$430,600−25%
Population12,779+248%
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MERTON VS
Pewaukee
Income$62,139−64%
Home value$281,800−51%
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MERTON VS
Pewaukee
Income$108,350−38%
Home value$447,100−22%
Population16,375+345%
SEE FULL COMPARISON →
Frequently asked

How many people live in Merton, Wisconsin?

Merton, Wisconsin has about 3,550 residents according to the 2024 American Community Survey.

What is the median household income in Merton, Wisconsin?

The typical household in Merton, Wisconsin earns about $173,913 a year. Half of households make more than that, and half make less.

Is Merton, Wisconsin expensive?

In Merton, Wisconsin, the median home is worth about $575,800, and the typical rent is about $2,136 a month.

How educated are people in Merton, Wisconsin?

About 63.0% of adults age 25 and over in Merton, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Merton, Wisconsin?

About 6.6% of people in Merton, Wisconsin live below the federal poverty line.

Has Merton, Wisconsin grown since 1990?

Yes, Merton, Wisconsin has grown since 1990. The population has added about 2,316 residents, a change of about 188 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Merton, Wisconsin: demographics, income & housing data · CensusEasy