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CITY

Loyal

Wisconsin · 1,190 residents (2025 est.) · 1.335 sq mi
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The short version

Loyal has lower-than-average household income, with a median household income of $65,284. Population has held roughly steady since 2000. 14% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $119,700.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.7
US median: 38.9
Less educated
14% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,363
+4%since 2000
from 1,308 in 2000
1990 – 2025
Population density
1,021 / sq mi
+4%since 2000
from 980 / sq mi in 2000
US average: 281
Median age
41.7
+11%since 2000
from 37.4 in 2000
US average: 38.9

PEP 2025 EST:1,190 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1K1K1K1K1K1990201020202024Loyal
20241K
1990201020202024
Section 02

Income & economy

Median household income
$65,284
+17%inflation adjusted, since 2000
from $30,647 in 2000
US average: $82,259
1990 – 2024
Per capita income
$33,640
+104%since 2000
from $16,502 in 2000
US average: $44,673
Households earning $100K+
41.8%
+28.5 ptssince 2009
from 13.4% in 2009
US average: 53.3%
Poverty rate
11.8%
+1.3 ptssince 2000
from 10.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.334
−18%since 2010
from 0.408 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade34.1%
US avg: 9.9%
Information15.1%
US avg: 10.8%
Finance & insurance5.5%
US avg: 5.9%
Professional, scientific, technical4%
US avg: 5.1%
Wholesale trade3%
US avg: 6.9%
Agriculture, forestry, fishing2.5%
US avg: 1.6%
Construction2.5%
US avg: 1.2%
Other services2.5%
US avg: 6.7%
Public administration2.5%
US avg: 4.8%
Transportation & warehousing1.9%
US avg: 2.2%
Education & health services1.5%
US avg: 0.9%
Arts, entertainment, food0.4%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$119,700
+15%inflation adjusted, since 2000
from $57,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$857
+43%inflation adjusted, since 2000
from $328 in 2000
US average: $1,442
Owner-occupied
75.5%
−1.2 ptssince 2000
from 76.6% in 2000
24.5% rent
Vacancy rate
5.5%
−3.1 ptssince 2009
from 8.6% in 2009
US average: 10.0%
Owner cost-burdened
8.1%
−17.2 ptssince 2009
from 25.2% in 2009
US average: 22.9%
Renter cost-burdened
30.2%
−8.6 ptssince 2009
from 38.8% in 2009
US average: 47.4%
Afford Score
1.8
−1%since 2000
from 1.9 in 2000
1990 – 2024
Gentrification Score
39
RELATED:See current rent listings in Loyal on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.2%(1,284)
Black0.5%(6)
Hispanic / Latino0.8%(10)
Asian0.1%(1)
Other0%
Diversity Score3.2%(42)
2024
White, non-Hispanic93%(1,268)
Black0%(0)
Hispanic / Latino0.7%(9)
Asian0%(0)
Other6.3%(86)
Diversity Score16.3%(222)
Diversity Score
16
+404%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
13.7%
+5.2 ptssince 2000
from 8.5% in 2000
US average: 35.6%
High school or higher
93.1%
+15.2 ptssince 2000
from 77.9% in 2000
US average: 89.6%
Graduate degree
1.8%
−0.2 ptssince 2000
from 2.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
21.6 min
+62%since 2000
from 13.3 min in 2000
US average: 26.5
Drive alone to work
80.4%
−0.5 ptssince 2009
from 80.9% in 2009
US average: 68.9%
Carpooled to work
4.2%
+0.6 ptssince 2009
from 3.6% in 2009
US average: 8.5%
Public transit
1.3%
+1.3 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
7.0%
+0.4 ptssince 2009
from 6.6% in 2009
US average: 15.0%
Walked to work
5.8%
−0.2 ptssince 2009
from 6.1% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
5.9%
+1.6 ptssince 2009
from 4.3% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
6.4%
+0.8 ptssince 2011
from 5.6% in 2011
US average: 5.2%
Labor force participation
66.1%
+1.2 ptssince 2011
from 64.9% in 2011
US average: 63.5%
Self-employed
11.3%
+0.4 ptssince 2009
from 10.9% in 2009
US average: 13.1%
Management & professional
27.7%
−33.1 ptssince 2009
from 60.8% in 2009
US average: 42.5%
Section 08

People & community

Male
49.5%
+4.0 ptssince 2009
from 45.6% in 2009
Female
50.5%
−4.0 ptssince 2009
from 54.4% in 2009
Foreign born
1.0%
+0.8 ptssince 2009
from 0.2% in 2009
US average: 14.1%
Veterans
8.8%
−35.5 ptssince 2009
from 44.3% in 2009
US average: 6.2%
With a disability
16.6%
+5.6 ptssince 2012
from 11.0% in 2012
US average: 13.3%
Uninsured
7.3%
−87.6 ptssince 2013
from 94.9% in 2013
US average: 8.4%
Broadband at home
84.2%
+10.4 ptssince 2017
from 73.8% in 2017
US average: 91.0%
English only at home
99.1%
+1.6 ptssince 2016
from 97.6% in 2016
US average: 77.7%
Spanish at home
0.9%
−1.3 ptssince 2016
from 2.2% in 2016
US average: 13.6%
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Frequently asked

How many people live in Loyal, Wisconsin?

Loyal, Wisconsin has about 1,363 residents according to the 2024 American Community Survey.

What is the median household income in Loyal, Wisconsin?

The typical household in Loyal, Wisconsin earns about $65,284 a year. Half of households make more than that, and half make less.

Is Loyal, Wisconsin expensive?

In Loyal, Wisconsin, the median home is worth about $119,700, and the typical rent is about $857 a month.

How educated are people in Loyal, Wisconsin?

About 13.7% of adults age 25 and over in Loyal, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Loyal, Wisconsin?

About 11.8% of people in Loyal, Wisconsin live below the federal poverty line.

Has Loyal, Wisconsin grown since 1990?

Yes, Loyal, Wisconsin has grown since 1990. The population has added about 135 residents, a change of about 11 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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