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CITY

Laona

Wisconsin · 631 residents · 1.948 sq mi
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The short version

Laona has notably lower household income than the US average, with a median household income of $53,261. Population has grown 15% since 2023. 5% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value is $128,100. The poverty rate of 22.8% is well above the national figure. Households here earn about 31% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.7
US median: 38.9
Less educated
5% hold a bachelor's degree
US average: 36%
More affordable
home values down 6%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
631
+15%since 2023
from 548 in 2023
2010 – 2024
Population density
324 / sq mi
+15%since 2023
from 281 / sq mi in 2023
US average: 281
Median age
38.7
+5%since 2023
from 36.9 in 2023
US average: 38.9
Population, 2010 – 2024
329411494576659201020202024Laona
2024631
201020202024
Section 02

Income & economy

Median household income
$53,261
+30%inflation adjusted, since 2023
from $39,688 in 2023
US average: $82,259
2010 – 2024
Per capita income
$24,033
+8%since 2023
from $22,232 in 2023
US average: $44,673
Households earning $100K+
29.8%
+5.7 ptssince 2023
from 24.1% in 2023
US average: 53.3%
Poverty rate
22.8%
−3.1 ptssince 2023
from 25.9% in 2023
US average: 12.5%
Income inequality (Gini)
0.383
−14%since 2023
from 0.444 in 2023
US average: 0.476
Workforce by industry, 2024
Retail trade22.7%
US avg: 9.9%
Information7.4%
US avg: 10.8%
Finance & insurance6.6%
US avg: 5.9%
Wholesale trade5.5%
US avg: 6.9%
Agriculture, forestry, fishing3.9%
US avg: 1.6%
Construction3.9%
US avg: 1.2%
Professional, scientific, technical3.5%
US avg: 5.1%
Education & health services3.1%
US avg: 0.9%
Other services2%
US avg: 6.7%
Public administration2%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$128,100
−6%inflation adjusted, since 2023
from $131,900 in 2023
US average: $376,019
2010 – 2024
Median gross rent
$556
−18%inflation adjusted, since 2023
from $660 in 2023
US average: $1,442
Owner-occupied
72.9%
Unchangedsince 2023
from 72.9% in 2023
27.1% rent
Vacancy rate
4.4%
−0.8 ptssince 2023
from 5.1% in 2023
US average: 10.0%
Owner cost-burdened
35.2%
−4.6 ptssince 2023
from 39.9% in 2023
US average: 22.9%
Renter cost-burdened
5.1%
−13.1 ptssince 2023
from 18.2% in 2023
US average: 47.4%
Afford Score
2.4
−28%since 2023
from 3.3 in 2023
2010 – 2024
Gentrification Score
43
RELATED:See current rent listings in Laona on RentDataNow
Section 04

Race & ethnicity

2023
White, non-Hispanic94.5%(518)
Black0.7%(4)
Hispanic / Latino2.6%(14)
Asian0%(0)
Other2.2%(12)
Diversity Score13.2%(72)
2024
White, non-Hispanic96.4%(608)
Black1%(6)
Hispanic / Latino1.7%(11)
Asian0%(0)
Other1%(6)
Diversity Score8.9%(56)
Diversity Score
9
−32%since 2023
from 13 in 2023
2010 – 2024
Section 05

Education

Bachelor's degree or higher
5.3%
+2.7 ptssince 2023
from 2.6% in 2023
US average: 35.6%
High school or higher
84.9%
+4.6 ptssince 2023
from 80.3% in 2023
US average: 89.6%
Graduate degree
1.0%
+1.0 ptssince 2023
from 0.0% in 2023
US average: 14.0%
Section 06

Commute & transportation

Average commute
18.0 min
−13%since 2023
from 20.7 min in 2023
US average: 26.5
Drive alone to work
87.1%
−5.0 ptssince 2023
from 92.1% in 2023
US average: 68.9%
Carpooled to work
9.0%
+4.8 ptssince 2023
from 4.2% in 2023
US average: 8.5%
Public transit
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 3.2%
Worked from home
2.7%
−0.9 ptssince 2023
from 3.7% in 2023
US average: 15.0%
Walked to work
1.2%
+1.2 ptssince 2023
from 0.0% in 2023
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
No vehicle available
0.9%
+0.4 ptssince 2023
from 0.5% in 2023
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.7%
−3.3 ptssince 2023
from 5.9% in 2023
US average: 5.2%
Labor force participation
51.6%
+4.9 ptssince 2023
from 46.7% in 2023
US average: 63.5%
Self-employed
8.2%
−2.3 ptssince 2023
from 10.5% in 2023
US average: 13.1%
Management & professional
22.3%
+0.7 ptssince 2023
from 21.6% in 2023
US average: 42.5%
Section 08

People & community

Male
46.1%
+4.7 ptssince 2023
from 41.4% in 2023
Female
53.9%
−4.7 ptssince 2023
from 58.6% in 2023
Foreign born
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 14.1%
Veterans
7.2%
+1.3 ptssince 2023
from 5.9% in 2023
US average: 6.2%
With a disability
11.9%
−1.6 ptssince 2023
from 13.5% in 2023
US average: 13.3%
Uninsured
4.8%
−4.1 ptssince 2023
from 8.9% in 2023
US average: 8.4%
Broadband at home
75.7%
+3.8 ptssince 2023
from 71.9% in 2023
US average: 91.0%
English only at home
99.1%
+0.9 ptssince 2023
from 98.2% in 2023
US average: 77.7%
Spanish at home
0.9%
−0.9 ptssince 2023
from 1.8% in 2023
US average: 13.6%
Drill deeper

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LAONA VS
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LAONA VS
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Frequently asked

How many people live in Laona, Wisconsin?

Laona, Wisconsin has about 631 residents according to the 2024 American Community Survey.

What is the median household income in Laona, Wisconsin?

The typical household in Laona, Wisconsin earns about $53,261 a year. Half of households make more than that, and half make less.

Is Laona, Wisconsin expensive?

In Laona, Wisconsin, the median home is worth about $128,100, and the typical rent is about $556 a month.

How educated are people in Laona, Wisconsin?

About 5.3% of adults age 25 and over in Laona, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Laona, Wisconsin?

About 22.8% of people in Laona, Wisconsin live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Laona, Wisconsin: demographics, income & housing data · CensusEasy