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CITY

Hayward

Wisconsin · 2,614 residents (2025 est.) · 3.725 sq mi
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The short version

Hayward has notably lower household income than the US average, with a median household income of $45,665. Population has grown 20% since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $184,700. The poverty rate of 22.1% is well above the national figure. Households here earn about 41% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.1
US median: 38.9
Less educated
21% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,555
+20%since 2000
from 2,129 in 2000
1990 – 2025
Population density
686 / sq mi
+20%since 2000
from 572 / sq mi in 2000
US average: 281
Median age
42.1
+5%since 2000
from 40.2 in 2000
US average: 38.9

PEP 2025 EST:2,614 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K2K2K3K3K1990201020202024Hayward
20243K
1990201020202024
Section 02

Income & economy

Median household income
$45,665
−12%inflation adjusted, since 2000
from $28,421 in 2000
US average: $82,259
1990 – 2024
Per capita income
$30,133
+81%since 2000
from $16,658 in 2000
US average: $44,673
Households earning $100K+
33.0%
+24.6 ptssince 2009
from 8.4% in 2009
US average: 53.3%
Poverty rate
22.1%
+7.6 ptssince 2000
from 14.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.451
+6%since 2010
from 0.425 in 2010
US average: 0.476
Workforce by industry, 2024
Information21.9%
US avg: 10.8%
Wholesale trade14%
US avg: 6.9%
Retail trade6.6%
US avg: 9.9%
Finance & insurance3.1%
US avg: 5.9%
Other services2.7%
US avg: 6.7%
Public administration2.7%
US avg: 4.8%
Professional, scientific, technical2.5%
US avg: 5.1%
Agriculture, forestry, fishing2%
US avg: 1.6%
Construction2%
US avg: 1.2%
Arts, entertainment, food1.8%
US avg: 1.9%
Transportation & warehousing1.7%
US avg: 2.2%
Education & health services0.6%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$184,700
+24%inflation adjusted, since 2000
from $81,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$829
+4%inflation adjusted, since 2000
from $439 in 2000
US average: $1,442
Owner-occupied
56.0%
+1.9 ptssince 2000
from 54.2% in 2000
44.0% rent
Vacancy rate
8.4%
+2.6 ptssince 2009
from 5.8% in 2009
US average: 10.0%
Owner cost-burdened
29.1%
−9.4 ptssince 2009
from 38.5% in 2009
US average: 22.9%
Renter cost-burdened
31.8%
−14.4 ptssince 2009
from 46.3% in 2009
US average: 47.4%
Afford Score
4.0
+41%since 2000
from 2.9 in 2000
1990 – 2024
Gentrification Score
50
RELATED:See current rent listings in Hayward on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic89%(1,895)
Black0.1%(3)
Hispanic / Latino0.8%(18)
Asian0.6%(13)
Other0%
Diversity Score4.4%(93)
2024
White, non-Hispanic85.4%(2,182)
Black1.2%(30)
Hispanic / Latino5.2%(134)
Asian0.5%(14)
Other7.6%(195)
Diversity Score32.7%(837)
Diversity Score
33
+653%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
21.2%
+3.4 ptssince 2000
from 17.8% in 2000
US average: 35.6%
High school or higher
90.5%
+6.0 ptssince 2000
from 84.5% in 2000
US average: 89.6%
Graduate degree
6.1%
−0.9 ptssince 2000
from 7.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
12.3 min
+27%since 2000
from 9.7 min in 2000
US average: 26.5
Drive alone to work
82.1%
+1.2 ptssince 2009
from 80.9% in 2009
US average: 68.9%
Carpooled to work
4.0%
−1.8 ptssince 2009
from 5.8% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
6.8%
+2.8 ptssince 2009
from 4.0% in 2009
US average: 15.0%
Walked to work
4.6%
−3.3 ptssince 2009
from 7.8% in 2009
US average: 2.4%
Biked to work
0.7%
−0.1 ptssince 2009
from 0.8% in 2009
US average: 0.4%
No vehicle available
8.4%
−8.4 ptssince 2009
from 16.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.0%
−1.6 ptssince 2011
from 6.6% in 2011
US average: 5.2%
Labor force participation
56.5%
−4.7 ptssince 2011
from 61.2% in 2011
US average: 63.5%
Self-employed
16.1%
+6.3 ptssince 2009
from 9.8% in 2009
US average: 13.1%
Management & professional
32.9%
−32.1 ptssince 2009
from 65.1% in 2009
US average: 42.5%
Section 08

People & community

Male
54.0%
+9.1 ptssince 2009
from 44.8% in 2009
Female
46.0%
−9.1 ptssince 2009
from 55.2% in 2009
Foreign born
4.5%
+1.8 ptssince 2009
from 2.7% in 2009
US average: 14.1%
Veterans
4.9%
−35.4 ptssince 2009
from 40.4% in 2009
US average: 6.2%
With a disability
17.1%
−2.0 ptssince 2012
from 19.1% in 2012
US average: 13.3%
Uninsured
9.5%
−78.1 ptssince 2013
from 87.6% in 2013
US average: 8.4%
Broadband at home
86.9%
+14.0 ptssince 2017
from 72.9% in 2017
US average: 91.0%
English only at home
95.6%
−0.7 ptssince 2016
from 96.3% in 2016
US average: 77.7%
Spanish at home
4.2%
+3.4 ptssince 2016
from 0.8% in 2016
US average: 13.6%
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Frequently asked

How many people live in Hayward, Wisconsin?

Hayward, Wisconsin has about 2,555 residents according to the 2024 American Community Survey.

What is the median household income in Hayward, Wisconsin?

The typical household in Hayward, Wisconsin earns about $45,665 a year. Half of households make more than that, and half make less.

Is Hayward, Wisconsin expensive?

In Hayward, Wisconsin, the median home is worth about $184,700, and the typical rent is about $829 a month.

How educated are people in Hayward, Wisconsin?

About 21.2% of adults age 25 and over in Hayward, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Hayward, Wisconsin?

About 22.1% of people in Hayward, Wisconsin live below the federal poverty line.

Has Hayward, Wisconsin grown since 1990?

Yes, Hayward, Wisconsin has grown since 1990. The population has added about 658 residents, a change of about 35 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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