CensusEasy
CITY

Fall River

Wisconsin · 1,853 residents (2025 est.) · 1.888 sq mi
Time machine
COMPARE TO
Part of the Madison metro area
Compare
The short version

Fall River has lower-than-average household income, with a median household income of $72,167. The city has grown rapidly, with population up 53% since 2000. Median home value has more than doubled since 2000, reaching $243,700.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 37.0
US median: 38.9
Less educated
26% hold a bachelor's degree
US average: 36%
Less affordable
home values up 28%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,678
+53%since 2000
from 1,097 in 2000
1990 – 2025
Population density
889 / sq mi
+53%since 2000
from 581 / sq mi in 2000
US average: 281
Median age
37.0
+11%since 2000
from 33.2 in 2000
US average: 38.9

PEP 2025 EST:1,853 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
7381K1K2K2K1990201020202024Fall River
20242K
1990201020202024
Section 02

Income & economy

Median household income
$72,167
−15%inflation adjusted, since 2000
from $46,597 in 2000
US average: $82,259
1990 – 2024
Per capita income
$33,665
+75%since 2000
from $19,257 in 2000
US average: $44,673
Households earning $100K+
48.8%
+15.2 ptssince 2009
from 33.6% in 2009
US average: 53.3%
Poverty rate
9.5%
+4.2 ptssince 2000
from 5.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.374
+17%since 2010
from 0.320 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade20.8%
US avg: 9.9%
Information10.5%
US avg: 10.8%
Wholesale trade8.1%
US avg: 6.9%
Finance & insurance5.7%
US avg: 5.9%
Professional, scientific, technical4.8%
US avg: 5.1%
Other services3.8%
US avg: 6.7%
Public administration3.2%
US avg: 4.8%
Transportation & warehousing2.7%
US avg: 2.2%
Arts, entertainment, food1.3%
US avg: 1.9%
Education & health services0.8%
US avg: 0.9%
Agriculture, forestry, fishing0.7%
US avg: 1.6%
Construction0.7%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$243,700
+28%inflation adjusted, since 2000
from $104,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,190
+29%inflation adjusted, since 2000
from $508 in 2000
US average: $1,442
Owner-occupied
67.5%
−7.1 ptssince 2000
from 74.6% in 2000
32.5% rent
Vacancy rate
3.3%
−4.1 ptssince 2009
from 7.4% in 2009
US average: 10.0%
Owner cost-burdened
19.3%
−19.4 ptssince 2009
from 38.7% in 2009
US average: 22.9%
Renter cost-burdened
38.1%
−4.6 ptssince 2009
from 42.6% in 2009
US average: 47.4%
Afford Score
3.4
+51%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
38
RELATED:See current rent listings in Fall River on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.1%(1,076)
Black0.5%(6)
Hispanic / Latino0.5%(6)
Asian0.3%(3)
Other0%
Diversity Score3.4%(37)
2024
White, non-Hispanic86.8%(1,456)
Black0.4%(7)
Hispanic / Latino6.1%(102)
Asian0%(0)
Other6.7%(113)
Diversity Score29.9%(501)
Diversity Score
30
+777%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
26.1%
+8.6 ptssince 2000
from 17.5% in 2000
US average: 35.6%
High school or higher
90.4%
+0.7 ptssince 2000
from 89.7% in 2000
US average: 89.6%
Graduate degree
8.4%
+4.0 ptssince 2000
from 4.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
25.6 min
+41%since 2000
from 18.2 min in 2000
US average: 26.5
Drive alone to work
82.7%
−5.4 ptssince 2009
from 88.2% in 2009
US average: 68.9%
Carpooled to work
9.3%
+0.7 ptssince 2009
from 8.6% in 2009
US average: 8.5%
Public transit
0.2%
+0.2 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
6.5%
+5.1 ptssince 2009
from 1.3% in 2009
US average: 15.0%
Walked to work
1.1%
−0.5 ptssince 2009
from 1.5% in 2009
US average: 2.4%
Biked to work
0.2%
+0.2 ptssince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
2.6%
+1.6 ptssince 2009
from 1.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.0%
−3.1 ptssince 2011
from 7.1% in 2011
US average: 5.2%
Labor force participation
72.6%
−7.2 ptssince 2011
from 79.7% in 2011
US average: 63.5%
Self-employed
12.7%
−0.1 ptssince 2009
from 12.8% in 2009
US average: 13.1%
Management & professional
37.7%
−28.6 ptssince 2009
from 66.3% in 2009
US average: 42.5%
Section 08

People & community

Male
47.9%
−1.0 ptssince 2009
from 48.8% in 2009
Female
52.1%
+1.0 ptssince 2009
from 51.2% in 2009
Foreign born
1.8%
−0.2 ptssince 2009
from 2.0% in 2009
US average: 14.1%
Veterans
7.2%
−37.9 ptssince 2009
from 45.1% in 2009
US average: 6.2%
With a disability
8.4%
+0.9 ptssince 2012
from 7.5% in 2012
US average: 13.3%
Uninsured
3.9%
−90.5 ptssince 2013
from 94.4% in 2013
US average: 8.4%
Broadband at home
87.9%
+5.8 ptssince 2017
from 82.1% in 2017
US average: 91.0%
English only at home
96.4%
−0.2 ptssince 2016
from 96.6% in 2016
US average: 77.7%
Spanish at home
2.6%
+0.3 ptssince 2016
from 2.3% in 2016
US average: 13.6%
Drill deeper

Places similar to Fall River

Bokeelia
Pop 1,930
Wyoming
Pop 1,865
Christmas
Pop 1,696
Pine Island Center
Pop 1,834
Places similar to Fall River
Head to head

Compare Fall River to nearby cities

FALL RIVER VS
Beaver Dam
Income$66,673−8%
Home value$201,900−17%
Population16,542+793%
SEE FULL COMPARISON →
FALL RIVER VS
Windsor
Income$120,048+66%
Home value$425,600+75%
Population10,085+444%
SEE FULL COMPARISON →
FALL RIVER VS
Sun Prairie
Income$90,942+26%
Home value$365,700+50%
Population39,227+2017%
SEE FULL COMPARISON →
FALL RIVER VS
DeForest
Income$106,419+47%
Home value$359,600+48%
Population13,094+607%
SEE FULL COMPARISON →
Frequently asked

How many people live in Fall River, Wisconsin?

Fall River, Wisconsin has about 1,678 residents according to the 2024 American Community Survey.

What is the median household income in Fall River, Wisconsin?

The typical household in Fall River, Wisconsin earns about $72,167 a year. Half of households make more than that, and half make less.

Is Fall River, Wisconsin expensive?

In Fall River, Wisconsin, the median home is worth about $243,700, and the typical rent is about $1,190 a month.

How educated are people in Fall River, Wisconsin?

About 26.1% of adults age 25 and over in Fall River, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Fall River, Wisconsin?

About 9.5% of people in Fall River, Wisconsin live below the federal poverty line.

Has Fall River, Wisconsin grown since 1990?

Yes, Fall River, Wisconsin has grown since 1990. The population has added about 836 residents, a change of about 99 percent over that period.

Keep going

Explore from here

Up the hierarchy
Wisconsin
Rankings
Highest income citiesFastest growing citiesMost educated cities
Compare
Compare Fall River with another place

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →