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CITY

Clayton

Wisconsin · 546 residents (2025 est.) · 3.211 sq mi
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The short version

Clayton has notably lower household income than the US average, with a median household income of $58,750. Population has fallen 27% since 2000, a loss of 137 residents. 11% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $135,700.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.8
US median: 38.9
Less educated
11% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
370
−27%since 2000
from 507 in 2000
1990 – 2025
Population density
115 / sq mi
−27%since 2000
from 158 / sq mi in 2000
US average: 281
Median age
38.8
+30%since 2000
from 29.8 in 2000
US average: 38.9

PEP 2025 EST:546 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3014215426627821990201020202024Clayton
2024370
1990201020202024
Section 02

Income & economy

Median household income
$58,750
+11%inflation adjusted, since 2000
from $29,135 in 2000
US average: $82,259
1990 – 2024
Per capita income
$30,768
+105%since 2000
from $14,988 in 2000
US average: $44,673
Households earning $100K+
42.0%
+22.7 ptssince 2009
from 19.3% in 2009
US average: 53.3%
Poverty rate
16.2%
−2.5 ptssince 2000
from 18.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.391
+10%since 2010
from 0.356 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade25.7%
US avg: 9.9%
Wholesale trade11.5%
US avg: 6.9%
Information11.5%
US avg: 10.8%
Other services6.6%
US avg: 6.7%
Agriculture, forestry, fishing4.9%
US avg: 1.6%
Construction4.9%
US avg: 1.2%
Public administration3.1%
US avg: 4.8%
Finance & insurance2.7%
US avg: 5.9%
Transportation & warehousing1.3%
US avg: 2.2%
Professional, scientific, technical1.3%
US avg: 5.1%
Education & health services1.3%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$135,700
+20%inflation adjusted, since 2000
from $62,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$817
−6%inflation adjusted, since 2000
from $478 in 2000
US average: $1,442
Owner-occupied
65.4%
+0.1 ptssince 2000
from 65.3% in 2000
34.6% rent
Vacancy rate
3.6%
−13.8 ptssince 2009
from 17.4% in 2009
US average: 10.0%
Owner cost-burdened
19.8%
−24.9 ptssince 2009
from 44.7% in 2009
US average: 22.9%
Renter cost-burdened
39.3%
+34.1 ptssince 2009
from 5.2% in 2009
US average: 47.4%
Afford Score
2.3
+8%since 2000
from 2.1 in 2000
1990 – 2024
Gentrification Score
38
RELATED:See current rent listings in Clayton on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.8%(496)
Black1.2%(6)
Hispanic / Latino0%(0)
Asian0.2%(1)
Other0%
Diversity Score3.4%(17)
2024
White, non-Hispanic89.2%(330)
Black0%(0)
Hispanic / Latino2.7%(10)
Asian0%(0)
Other8.1%(30)
Diversity Score24.7%(91)
Diversity Score
25
+617%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
10.6%
+5.2 ptssince 2000
from 5.4% in 2000
US average: 35.6%
High school or higher
90.3%
+16.0 ptssince 2000
from 74.2% in 2000
US average: 89.6%
Graduate degree
1.3%
−0.8 ptssince 2000
from 2.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
28.3 min
+48%since 2000
from 19.1 min in 2000
US average: 26.5
Drive alone to work
84.2%
+12.6 ptssince 2009
from 71.6% in 2009
US average: 68.9%
Carpooled to work
15.8%
−10.7 ptssince 2009
from 26.4% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 15.0%
Walked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
−1.9 ptssince 2009
from 1.9% in 2009
US average: 0.4%
No vehicle available
2.5%
+0.7 ptssince 2009
from 1.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
−21.5 ptssince 2011
from 21.5% in 2011
US average: 5.2%
Labor force participation
78.5%
+9.1 ptssince 2011
from 69.3% in 2011
US average: 63.5%
Self-employed
8.8%
−2.4 ptssince 2009
from 11.2% in 2009
US average: 13.1%
Management & professional
19.9%
−20.4 ptssince 2009
from 40.3% in 2009
US average: 42.5%
Section 08

People & community

Male
54.3%
+2.5 ptssince 2009
from 51.8% in 2009
Female
45.7%
−2.5 ptssince 2009
from 48.2% in 2009
Foreign born
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
6.4%
−45.3 ptssince 2009
from 51.8% in 2009
US average: 6.2%
With a disability
13.2%
−1.4 ptssince 2012
from 14.6% in 2012
US average: 13.3%
Uninsured
6.8%
−74.4 ptssince 2013
from 81.2% in 2013
US average: 8.4%
Broadband at home
95.1%
+30.3 ptssince 2017
from 64.8% in 2017
US average: 91.0%
English only at home
100.0%
+1.2 ptssince 2016
from 98.8% in 2016
US average: 77.7%
Spanish at home
0.0%
−0.3 ptssince 2016
from 0.3% in 2016
US average: 13.6%
Drill deeper

Places similar to Clayton

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Pop 558
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McIntosh
Pop 551
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Head to head

Compare Clayton to nearby cities

CLAYTON VS
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Income$88,157+50%
Home value$285,100+110%
Population10,988+1912%
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CLAYTON VS
Rice Lake
Income$52,417−11%
Home value$193,800+43%
Population8,882+1527%
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CLAYTON VS
Menomonie
Income$56,889−3%
Home value$220,800+63%
Population16,664+2952%
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CLAYTON VS
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Income$93,937+60%
Home value$392,700+189%
Population15,019+2651%
SEE FULL COMPARISON →
Frequently asked

How many people live in Clayton, Wisconsin?

Clayton, Wisconsin has about 370 residents according to the 2024 American Community Survey.

What is the median household income in Clayton, Wisconsin?

The typical household in Clayton, Wisconsin earns about $58,750 a year. Half of households make more than that, and half make less.

Is Clayton, Wisconsin expensive?

In Clayton, Wisconsin, the median home is worth about $135,700, and the typical rent is about $817 a month.

How educated are people in Clayton, Wisconsin?

About 10.6% of adults age 25 and over in Clayton, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Clayton, Wisconsin?

About 16.2% of people in Clayton, Wisconsin live below the federal poverty line.

Has Clayton, Wisconsin grown since 1990?

Yes, Clayton, Wisconsin has shrunk since 1990. The population has lost about 46 residents, a change of about -11 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Clayton, Wisconsin: demographics, income & housing data · CensusEasy