CensusEasy
CITY

Big Bend

Wisconsin · 1,498 residents (2025 est.) · 3.251 sq mi
Time machine
COMPARE TO
Part of the Milwaukee metro area
Compare
The short version

Big Bend is significantly wealthier than the US average, with a median household income of $134,615. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $323,500. Poverty is rare here, at 3.2% of residents. It ranks in the top 5% of US cities for household income. Households here earn about 74% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 42.2
US median: 38.9
Average education
32% hold a bachelor's degree
US average: 36%
Less affordable
home values up 26%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,291
+1%since 2000
from 1,278 in 2000
1990 – 2025
Population density
397 / sq mi
+1%since 2000
from 393 / sq mi in 2000
US average: 281
Median age
42.2
+15%since 2000
from 36.8 in 2000
US average: 38.9

PEP 2025 EST:1,498 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1K1K1K1K2K1990201020202024Big Bend
20241K
1990201020202024
Section 02

Income & economy

Median household income
$134,615
+30%inflation adjusted, since 2000
from $56,767 in 2000
US average: $82,259
1990 – 2024
Per capita income
$52,342
+137%since 2000
from $22,072 in 2000
US average: $44,673
Households earning $100K+
68.1%
+24.7 ptssince 2009
from 43.4% in 2009
US average: 53.3%
Poverty rate
3.2%
+0.3 ptssince 2000
from 2.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.355
+13%since 2010
from 0.313 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade16.8%
US avg: 9.9%
Wholesale trade14.3%
US avg: 6.9%
Information10.7%
US avg: 10.8%
Finance & insurance5.9%
US avg: 5.9%
Other services5.4%
US avg: 6.7%
Public administration4.7%
US avg: 4.8%
Professional, scientific, technical3.5%
US avg: 5.1%
Transportation & warehousing2.4%
US avg: 2.2%
Education & health services2.4%
US avg: 0.9%
Arts, entertainment, food2.4%
US avg: 1.9%
Agriculture, forestry, fishing0.7%
US avg: 1.6%
Construction0.7%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$323,500
+26%inflation adjusted, since 2000
from $140,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,125
−4%inflation adjusted, since 2000
from $641 in 2000
US average: $1,442
Owner-occupied
91.1%
+8.3 ptssince 2000
from 82.8% in 2000
8.9% rent
Vacancy rate
1.6%
−2.2 ptssince 2009
from 3.8% in 2009
US average: 10.0%
Owner cost-burdened
15.0%
−13.4 ptssince 2009
from 28.4% in 2009
US average: 22.9%
Renter cost-burdened
72.9%
+45.0 ptssince 2009
from 27.9% in 2009
US average: 47.4%
Afford Score
2.4
−3%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
73
RELATED:See current rent listings in Big Bend on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.2%(1,229)
Black0.5%(6)
Hispanic / Latino1.8%(23)
Asian0.2%(2)
Other0%
Diversity Score6%(77)
2024
White, non-Hispanic94.4%(1,219)
Black0.5%(7)
Hispanic / Latino4.9%(63)
Asian0%(0)
Other0.2%(2)
Diversity Score13.3%(171)
Diversity Score
13
+120%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
32.1%
+11.9 ptssince 2000
from 20.2% in 2000
US average: 35.6%
High school or higher
94.0%
+6.9 ptssince 2000
from 87.1% in 2000
US average: 89.6%
Graduate degree
10.9%
+4.9 ptssince 2000
from 5.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
24.7 min
+70%since 2000
from 14.5 min in 2000
US average: 26.5
Drive alone to work
83.5%
−6.3 ptssince 2009
from 89.8% in 2009
US average: 68.9%
Carpooled to work
2.5%
−4.2 ptssince 2009
from 6.7% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
13.6%
+12.2 ptssince 2009
from 1.3% in 2009
US average: 15.0%
Walked to work
0.4%
−1.7 ptssince 2009
from 2.2% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
0.0%
−1.5 ptssince 2009
from 1.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.6%
−8.2 ptssince 2011
from 8.8% in 2011
US average: 5.2%
Labor force participation
68.5%
−3.1 ptssince 2011
from 71.6% in 2011
US average: 63.5%
Self-employed
13.7%
+3.1 ptssince 2009
from 10.6% in 2009
US average: 13.1%
Management & professional
44.3%
−17.7 ptssince 2009
from 61.9% in 2009
US average: 42.5%
Section 08

People & community

Male
56.0%
+1.1 ptssince 2009
from 54.9% in 2009
Female
44.0%
−1.1 ptssince 2009
from 45.1% in 2009
Foreign born
0.0%
−1.7 ptssince 2009
from 1.7% in 2009
US average: 14.1%
Veterans
10.7%
−42.5 ptssince 2009
from 53.2% in 2009
US average: 6.2%
With a disability
11.5%
+0.4 ptssince 2012
from 11.1% in 2012
US average: 13.3%
Uninsured
4.2%
−90.1 ptssince 2013
from 94.3% in 2013
US average: 8.4%
Broadband at home
92.6%
+5.7 ptssince 2017
from 86.9% in 2017
US average: 91.0%
English only at home
96.8%
−0.6 ptssince 2016
from 97.5% in 2016
US average: 77.7%
Spanish at home
0.8%
+0.6 ptssince 2016
from 0.3% in 2016
US average: 13.6%
Drill deeper

Places similar to Big Bend

St. Georges
Pop 1,530
Navarre Beach
Pop 1,558
Rehoboth Beach
Pop 1,309
Old Miakka
Pop 1,818
Places similar to Big Bend
Head to head

Compare Big Bend to nearby cities

BIG BEND VS
Muskego
Income$112,221−17%
Home value$417,400+29%
Population25,602+1609%
SEE FULL COMPARISON →
BIG BEND VS
Waukesha
Income$130,978−3%
Home value$415,500+28%
Population8,507+468%
SEE FULL COMPARISON →
BIG BEND VS
Mukwonago
Income$98,273−27%
Home value$366,200+13%
Population8,544+470%
SEE FULL COMPARISON →
BIG BEND VS
New Berlin
Income$101,091−25%
Home value$365,700+13%
Population39,953+2567%
SEE FULL COMPARISON →
Frequently asked

How many people live in Big Bend, Wisconsin?

Big Bend, Wisconsin has about 1,291 residents according to the 2024 American Community Survey.

What is the median household income in Big Bend, Wisconsin?

The typical household in Big Bend, Wisconsin earns about $134,615 a year. Half of households make more than that, and half make less.

Is Big Bend, Wisconsin expensive?

In Big Bend, Wisconsin, the median home is worth about $323,500, and the typical rent is about $1,125 a month.

How educated are people in Big Bend, Wisconsin?

About 32.1% of adults age 25 and over in Big Bend, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Big Bend, Wisconsin?

About 3.2% of people in Big Bend, Wisconsin live below the federal poverty line.

Has Big Bend, Wisconsin grown since 1990?

Yes, Big Bend, Wisconsin has shrunk since 1990. The population has lost about 8 residents, a change of about -1 percent over that period.

Keep going

Explore from here

Up the hierarchy
Wisconsin
Rankings
Highest income citiesFastest growing citiesMost educated cities
Compare
Compare Big Bend with another place

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →