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CITY

Bay City

Wisconsin · 447 residents (2025 est.) · 0.591 sq mi
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The short version

Bay City has notably lower household income than the US average, with a median household income of $57,857. Population has fallen 30% since 2000, a loss of 138 residents. 15% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $116,400. With a median age of 44.8, the population is older than the US median of 38.9. Households here earn about 25% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 44.8
US median: 38.9
Less educated
15% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
327
−30%since 2000
from 465 in 2000
1990 – 2025
Population density
553 / sq mi
−30%since 2000
from 787 / sq mi in 2000
US average: 281
Median age
44.8
+13%since 2000
from 39.7 in 2000
US average: 38.9

PEP 2025 EST:447 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3023774535286031990201020202024Bay City
2024327
1990201020202024
Section 02

Income & economy

Median household income
$57,857
−33%inflation adjusted, since 2000
from $47,679 in 2000
US average: $82,259
1990 – 2024
Per capita income
$33,199
+69%since 2000
from $19,598 in 2000
US average: $44,673
Households earning $100K+
35.9%
+8.5 ptssince 2009
from 27.4% in 2009
US average: 53.3%
Poverty rate
8.9%
+2.8 ptssince 2000
from 6.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.383
+8%since 2010
from 0.356 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade26%
US avg: 9.9%
Information9.8%
US avg: 10.8%
Wholesale trade8.1%
US avg: 6.9%
Finance & insurance5.2%
US avg: 5.9%
Professional, scientific, technical3.5%
US avg: 5.1%
Agriculture, forestry, fishing2.9%
US avg: 1.6%
Construction2.9%
US avg: 1.2%
Transportation & warehousing1.7%
US avg: 2.2%
Education & health services1.7%
US avg: 0.9%
Other services0.6%
US avg: 6.7%
Public administration0.6%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$116,400
+3%inflation adjusted, since 2000
from $62,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,109
+39%inflation adjusted, since 2000
from $439 in 2000
US average: $1,442
Owner-occupied
90.8%
+11.2 ptssince 2000
from 79.7% in 2000
9.2% rent
Vacancy rate
8.4%
−4.8 ptssince 2009
from 13.2% in 2009
US average: 10.0%
Owner cost-burdened
16.3%
−10.4 ptssince 2009
from 26.7% in 2009
US average: 22.9%
Renter cost-burdened
15.4%
−34.6 ptssince 2009
from 50.0% in 2009
US average: 47.4%
Afford Score
2.0
+55%since 2000
from 1.3 in 2000
1990 – 2024
Gentrification Score
36
RELATED:See current rent listings in Bay City on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic99.1%(461)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other0%
Diversity Score0%(0)
2024
White, non-Hispanic97.9%(320)
Black0%(0)
Hispanic / Latino0%(0)
Asian0.9%(3)
Other1.2%(4)
Diversity Score5.3%(17)
Diversity Score
5
from 0 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
14.7%
+9.4 ptssince 2000
from 5.3% in 2000
US average: 35.6%
High school or higher
90.4%
+24.0 ptssince 2000
from 66.5% in 2000
US average: 89.6%
Graduate degree
2.0%
+0.1 ptssince 2000
from 1.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
29.6 min
+88%since 2000
from 15.8 min in 2000
US average: 26.5
Drive alone to work
85.3%
+2.4 ptssince 2009
from 82.9% in 2009
US average: 68.9%
Carpooled to work
10.6%
−4.1 ptssince 2009
from 14.7% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
1.8%
+0.5 ptssince 2009
from 1.2% in 2009
US average: 15.0%
Walked to work
1.2%
+1.2 ptssince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
6.3%
+4.8 ptssince 2009
from 1.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.8%
−7.8 ptssince 2011
from 10.6% in 2011
US average: 5.2%
Labor force participation
61.6%
−14.2 ptssince 2011
from 75.8% in 2011
US average: 63.5%
Self-employed
9.8%
+8.6 ptssince 2009
from 1.2% in 2009
US average: 13.1%
Management & professional
26.0%
−34.4 ptssince 2009
from 60.4% in 2009
US average: 42.5%
Section 08

People & community

Male
56.9%
+8.5 ptssince 2009
from 48.4% in 2009
Female
43.1%
−8.5 ptssince 2009
from 51.6% in 2009
Foreign born
0.9%
+0.3 ptssince 2009
from 0.6% in 2009
US average: 14.1%
Veterans
13.7%
−36.2 ptssince 2009
from 49.9% in 2009
US average: 6.2%
With a disability
10.4%
−1.4 ptssince 2012
from 11.8% in 2012
US average: 13.3%
Uninsured
11.0%
−69.3 ptssince 2013
from 80.3% in 2013
US average: 8.4%
Broadband at home
90.8%
+32.1 ptssince 2017
from 58.7% in 2017
US average: 91.0%
English only at home
98.1%
−1.5 ptssince 2016
from 99.6% in 2016
US average: 77.7%
Spanish at home
0.0%
Unchangedsince 2016
from 0.0% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Bay City to nearby cities

BAY CITY VS
Red Wing
Income$67,192+16%
Home value$237,300+104%
Population16,805+3660%
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BAY CITY VS
River Falls
Income$83,627+45%
Home value$327,600+181%
Population17,916+3908%
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BAY CITY VS
Hastings
Income$93,998+62%
Home value$322,400+177%
Population22,563+4948%
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BAY CITY VS
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Income$120,791+109%
Home value$378,800+225%
Population43,604+9655%
SEE FULL COMPARISON →
Frequently asked

How many people live in Bay City, Wisconsin?

Bay City, Wisconsin has about 327 residents according to the 2024 American Community Survey.

What is the median household income in Bay City, Wisconsin?

The typical household in Bay City, Wisconsin earns about $57,857 a year. Half of households make more than that, and half make less.

Is Bay City, Wisconsin expensive?

In Bay City, Wisconsin, the median home is worth about $116,400, and the typical rent is about $1,109 a month.

How educated are people in Bay City, Wisconsin?

About 14.7% of adults age 25 and over in Bay City, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Bay City, Wisconsin?

About 8.9% of people in Bay City, Wisconsin live below the federal poverty line.

Has Bay City, Wisconsin grown since 1990?

Yes, Bay City, Wisconsin has shrunk since 1990. The population has lost about 251 residents, a change of about -43 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →