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CITY

Baldwin

Wisconsin · 4,347 residents (2025 est.) · 3.221 sq mi
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The short version

Baldwin has roughly average household income, with a median household income of $77,179. The city has grown rapidly, with population up 63% since 2000. Median home value has more than doubled since 2000, reaching $273,500. At a median age of 34.1, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 34.1
US median: 38.9
Average education
36% hold a bachelor's degree
US average: 36%
Less affordable
home values up 38%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
4,342
+63%since 2000
from 2,667 in 2000
1990 – 2025
Population density
1,348 / sq mi
+63%since 2000
from 828 / sq mi in 2000
US average: 281
Median age
34.1
−4%since 2000
from 35.4 in 2000
US average: 38.9

PEP 2025 EST:4,347 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K2K3K4K5K1990201020202024Baldwin
20244K
1990201020202024
Section 02

Income & economy

Median household income
$77,179
+5%inflation adjusted, since 2000
from $40,313 in 2000
US average: $82,259
1990 – 2024
Per capita income
$37,587
+81%since 2000
from $20,748 in 2000
US average: $44,673
Households earning $100K+
54.2%
+21.9 ptssince 2009
from 32.3% in 2009
US average: 53.3%
Poverty rate
9.7%
+4.2 ptssince 2000
from 5.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.398
+2%since 2010
from 0.391 in 2010
US average: 0.476
Workforce by industry, 2024
Information11.9%
US avg: 10.8%
Retail trade11.7%
US avg: 9.9%
Transportation & warehousing6.1%
US avg: 2.2%
Wholesale trade5.2%
US avg: 6.9%
Finance & insurance4.5%
US avg: 5.9%
Professional, scientific, technical4%
US avg: 5.1%
Other services2.8%
US avg: 6.7%
Public administration2.8%
US avg: 4.8%
Arts, entertainment, food1.7%
US avg: 1.9%
Education & health services0.5%
US avg: 0.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$273,500
+38%inflation adjusted, since 2000
from $109,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,154
+9%inflation adjusted, since 2000
from $579 in 2000
US average: $1,442
Owner-occupied
70.6%
+11.9 ptssince 2000
from 58.7% in 2000
29.4% rent
Vacancy rate
0.0%
−7.2 ptssince 2009
from 7.2% in 2009
US average: 10.0%
Owner cost-burdened
12.5%
−18.7 ptssince 2009
from 31.2% in 2009
US average: 22.9%
Renter cost-burdened
60.1%
+16.4 ptssince 2009
from 43.7% in 2009
US average: 47.4%
Afford Score
3.5
+31%since 2000
from 2.7 in 2000
1990 – 2024
Gentrification Score
56
RELATED:See current rent listings in Baldwin on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.2%(2,618)
Black0.1%(4)
Hispanic / Latino0.4%(11)
Asian0.4%(10)
Other0%
Diversity Score2.3%(63)
2024
White, non-Hispanic95.3%(4,139)
Black0.5%(20)
Hispanic / Latino0.9%(37)
Asian0%(0)
Other3.4%(146)
Diversity Score11.3%(489)
Diversity Score
11
+379%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
35.8%
+14.4 ptssince 2000
from 21.4% in 2000
US average: 35.6%
High school or higher
97.3%
+8.7 ptssince 2000
from 88.6% in 2000
US average: 89.6%
Graduate degree
15.1%
+8.5 ptssince 2000
from 6.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
25.8 min
+51%since 2000
from 17.1 min in 2000
US average: 26.5
Drive alone to work
71.5%
−9.1 ptssince 2009
from 80.6% in 2009
US average: 68.9%
Carpooled to work
15.1%
+2.9 ptssince 2009
from 12.1% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
13.2%
+11.4 ptssince 2009
from 1.8% in 2009
US average: 15.0%
Walked to work
0.0%
−4.7 ptssince 2009
from 4.7% in 2009
US average: 2.4%
Biked to work
0.0%
−0.5 ptssince 2009
from 0.5% in 2009
US average: 0.4%
No vehicle available
6.3%
+0.9 ptssince 2009
from 5.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.3%
−8.9 ptssince 2011
from 9.1% in 2011
US average: 5.2%
Labor force participation
74.0%
+3.0 ptssince 2011
from 70.9% in 2011
US average: 63.5%
Self-employed
20.0%
+6.1 ptssince 2009
from 13.9% in 2009
US average: 13.1%
Management & professional
47.6%
−14.9 ptssince 2009
from 62.5% in 2009
US average: 42.5%
Section 08

People & community

Male
49.9%
+1.4 ptssince 2009
from 48.6% in 2009
Female
50.1%
−1.4 ptssince 2009
from 51.4% in 2009
Foreign born
0.6%
−5.0 ptssince 2009
from 5.6% in 2009
US average: 14.1%
Veterans
6.9%
−40.3 ptssince 2009
from 47.3% in 2009
US average: 6.2%
With a disability
9.8%
−8.3 ptssince 2012
from 18.1% in 2012
US average: 13.3%
Uninsured
2.6%
−88.7 ptssince 2013
from 91.3% in 2013
US average: 8.4%
Broadband at home
94.0%
+21.1 ptssince 2017
from 72.9% in 2017
US average: 91.0%
English only at home
98.6%
+1.6 ptssince 2016
from 97.0% in 2016
US average: 77.7%
Spanish at home
0.5%
−1.8 ptssince 2016
from 2.3% in 2016
US average: 13.6%
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BALDWIN VS
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BALDWIN VS
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BALDWIN VS
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Frequently asked

How many people live in Baldwin, Wisconsin?

Baldwin, Wisconsin has about 4,342 residents according to the 2024 American Community Survey.

What is the median household income in Baldwin, Wisconsin?

The typical household in Baldwin, Wisconsin earns about $77,179 a year. Half of households make more than that, and half make less.

Is Baldwin, Wisconsin expensive?

In Baldwin, Wisconsin, the median home is worth about $273,500, and the typical rent is about $1,154 a month.

How educated are people in Baldwin, Wisconsin?

About 35.8% of adults age 25 and over in Baldwin, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Baldwin, Wisconsin?

About 9.7% of people in Baldwin, Wisconsin live below the federal poverty line.

Has Baldwin, Wisconsin grown since 1990?

Yes, Baldwin, Wisconsin has grown since 1990. The population has added about 2,320 residents, a change of about 115 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →