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CITY

Natalia

Texas · 1,373 residents (2025 est.) · 1.391 sq mi
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The short version

Natalia has notably lower household income than the US average, with a median household income of $45,750. Population has fallen 41% since 2000, a loss of 682 residents. 11% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than tripled since 2000, reaching $141,700. The poverty rate of 24.1% is well above the national figure. Households here earn about 42% less than the Texas median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.3
US median: 38.9
Less educated
11% hold a bachelor's degree
US average: 36%
Less affordable
home values up 142%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
981
−41%since 2000
from 1,663 in 2000
1990 – 2025
Population density
705 / sq mi
−41%since 2000
from 1,196 / sq mi in 2000
US average: 281
Median age
38.3
+33%since 2000
from 28.9 in 2000
US average: 38.9

PEP 2025 EST:1,373 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
8941K1K2K2K1990201020202024Natalia
2024981
1990201020202024
Section 02

Income & economy

Median household income
$45,750
+11%inflation adjusted, since 2000
from $22,557 in 2000
US average: $82,259
1990 – 2024
Per capita income
$25,269
+194%since 2000
from $8,583 in 2000
US average: $44,673
Households earning $100K+
20.9%
+6.4 ptssince 2009
from 14.5% in 2009
US average: 53.3%
Poverty rate
24.1%
−9.3 ptssince 2000
from 33.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.480
+29%since 2010
from 0.371 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade18.2%
US avg: 6.9%
Information17.9%
US avg: 10.8%
Other services10.8%
US avg: 6.7%
Public administration10.1%
US avg: 4.8%
Transportation & warehousing6.4%
US avg: 2.2%
Retail trade5.2%
US avg: 9.9%
Finance & insurance2.8%
US avg: 5.9%
Education & health services1.7%
US avg: 0.9%
Agriculture, forestry, fishing1.4%
US avg: 1.6%
Manufacturing1.4%
US avg: 0.4%
Professional, scientific, technical1.2%
US avg: 5.1%
Construction0%
US avg: 1.2%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$141,700
+142%inflation adjusted, since 2000
from $32,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$810
+17%inflation adjusted, since 2000
from $381 in 2000
US average: $1,442
Owner-occupied
76.0%
+2.5 ptssince 2000
from 73.5% in 2000
24.0% rent
Vacancy rate
9.5%
−12.6 ptssince 2009
from 22.0% in 2009
US average: 10.0%
Owner cost-burdened
21.7%
−16.1 ptssince 2009
from 37.9% in 2009
US average: 22.9%
Renter cost-burdened
44.8%
−3.1 ptssince 2009
from 48.0% in 2009
US average: 47.4%
Afford Score
3.1
+117%since 2000
from 1.4 in 2000
1990 – 2024
Gentrification Score
53
RELATED:See current rent listings in Natalia on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic18.6%(309)
Black0.8%(13)
Hispanic / Latino79.4%(1,321)
Asian0.2%(3)
Other0%
Diversity Score40.1%(666)
2024
White, non-Hispanic22.3%(219)
Black0%(0)
Hispanic / Latino77.4%(759)
Asian0%(0)
Other0.3%(3)
Diversity Score43.9%(431)
Diversity Score
44
+10%since 2000
from 40 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
10.6%
+4.6 ptssince 2000
from 6.0% in 2000
US average: 35.6%
High school or higher
65.6%
+12.7 ptssince 2000
from 52.9% in 2000
US average: 89.6%
Graduate degree
2.5%
+0.9 ptssince 2000
from 1.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
29.6 min
+37%since 2000
from 21.6 min in 2000
US average: 26.5
Drive alone to work
69.5%
Unchangedsince 2009
from 69.6% in 2009
US average: 68.9%
Carpooled to work
7.1%
−19.8 ptssince 2009
from 26.9% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
20.6%
+20.1 ptssince 2009
from 0.4% in 2009
US average: 15.0%
Walked to work
0.0%
−0.9 ptssince 2009
from 0.9% in 2009
US average: 2.4%
Biked to work
2.0%
+2.0 ptssince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
11.6%
+8.6 ptssince 2009
from 3.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.0%
−8.5 ptssince 2011
from 11.5% in 2011
US average: 5.2%
Labor force participation
54.8%
−4.9 ptssince 2011
from 59.7% in 2011
US average: 63.5%
Self-employed
8.0%
−13.8 ptssince 2009
from 21.9% in 2009
US average: 13.1%
Management & professional
21.5%
−31.4 ptssince 2009
from 52.8% in 2009
US average: 42.5%
Section 08

People & community

Male
49.5%
+3.2 ptssince 2009
from 46.4% in 2009
Female
50.5%
−3.2 ptssince 2009
from 53.6% in 2009
Foreign born
0.7%
−8.0 ptssince 2009
from 8.8% in 2009
US average: 14.1%
Veterans
2.2%
−46.0 ptssince 2009
from 48.2% in 2009
US average: 6.2%
With a disability
27.1%
+11.8 ptssince 2012
from 15.3% in 2012
US average: 13.3%
Uninsured
17.6%
−56.4 ptssince 2013
from 74.0% in 2013
US average: 8.4%
Broadband at home
50.7%
+17.6 ptssince 2017
from 33.1% in 2017
US average: 91.0%
English only at home
64.5%
+23.6 ptssince 2016
from 40.9% in 2016
US average: 77.7%
Spanish at home
35.5%
−23.6 ptssince 2016
from 59.1% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Natalia to nearby cities

NATALIA VS
Hondo
Income$62,032+36%
Home value$228,400+61%
Population9,130+565%
SEE FULL COMPARISON →
NATALIA VS
Pearsall
Income$49,198+8%
Home value$106,700−25%
Population9,170+568%
SEE FULL COMPARISON →
NATALIA VS
Leon Valley
Income$59,481+30%
Home value$253,200+79%
Population11,563+742%
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NATALIA VS
Pleasanton
Income$65,034+42%
Home value$204,300+44%
Population11,511+738%
SEE FULL COMPARISON →
Frequently asked

How many people live in Natalia, Texas?

Natalia, Texas has about 981 residents according to the 2024 American Community Survey.

What is the median household income in Natalia, Texas?

The typical household in Natalia, Texas earns about $45,750 a year. Half of households make more than that, and half make less.

Is Natalia, Texas expensive?

In Natalia, Texas, the median home is worth about $141,700, and the typical rent is about $810 a month.

How educated are people in Natalia, Texas?

About 10.6% of adults age 25 and over in Natalia, Texas hold a bachelor's degree or higher.

What is the poverty rate in Natalia, Texas?

About 24.1% of people in Natalia, Texas live below the federal poverty line.

Has Natalia, Texas grown since 1990?

Yes, Natalia, Texas has shrunk since 1990. The population has lost about 244 residents, a change of about -20 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Natalia, Texas: demographics, income & housing data · CensusEasy