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CITY

Iola

Texas · 354 residents (2025 est.) · 1.031 sq mi
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The short version

Iola has notably lower household income than the US average, with a median household income of $50,000. Population has grown 30% since 2023. 18% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value is $133,300. With a median age of 46.4, the population is older than the US median of 38.9. Households here earn about 36% less than the Texas median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 46.4
US median: 38.9
Less educated
18% hold a bachelor's degree
US average: 36%
More affordable
home values down 24%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
372
+30%since 2023
from 286 in 2023
2009 – 2025
Population density
361 / sq mi
+30%since 2023
from 277 / sq mi in 2023
US average: 281
Median age
46.4
−19%since 2023
from 57.3 in 2023
US average: 38.9

PEP 2025 EST:354 residents (Census Bureau Vintage 2025, released March 2026)

Population, 2009 – 2024
162303445586727200920202024Iola
2024372
200920202024
Section 02

Income & economy

Median household income
$50,000
−8%inflation adjusted, since 2023
from $52,917 in 2023
US average: $82,259
2009 – 2024
Per capita income
$28,451
−9%since 2023
from $31,242 in 2023
US average: $44,673
Households earning $100K+
36.0%
−4.9 ptssince 2023
from 40.9% in 2023
US average: 53.3%
Poverty rate
8.3%
−0.4 ptssince 2023
from 8.7% in 2023
US average: 12.5%
Income inequality (Gini)
0.426
−1%since 2023
from 0.431 in 2023
US average: 0.476
Workforce by industry, 2024
Wholesale trade20.3%
US avg: 6.9%
Information8.9%
US avg: 10.8%
Retail trade6.3%
US avg: 9.9%
Agriculture, forestry, fishing2.5%
US avg: 1.6%
Construction2.5%
US avg: 1.2%
Other services2.5%
US avg: 6.7%
Public administration2.5%
US avg: 4.8%
Finance & insurance1.3%
US avg: 5.9%
Professional, scientific, technical1.3%
US avg: 5.1%
Arts, entertainment, food0.6%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$133,300
−24%inflation adjusted, since 2023
from $170,300 in 2023
US average: $376,019
2009 – 2024
Median gross rent
$735
−4%inflation adjusted, since 2023
from $743 in 2023
US average: $1,442
Owner-occupied
75.3%
+3.2 ptssince 2023
from 72.1% in 2023
24.7% rent
Vacancy rate
19.1%
−1.9 ptssince 2023
from 21.0% in 2023
US average: 10.0%
Owner cost-burdened
15.0%
−1.2 ptssince 2023
from 16.2% in 2023
US average: 22.9%
Renter cost-burdened
69.6%
+2.1 ptssince 2023
from 67.4% in 2023
US average: 47.4%
Afford Score
2.7
−17%since 2023
from 3.2 in 2023
2009 – 2024
Gentrification Score
59
RELATED:See current rent listings in Iola on RentDataNow
Section 04

Race & ethnicity

2023
White, non-Hispanic73.4%(210)
Black0.7%(2)
Hispanic / Latino17.8%(51)
Asian0%(0)
Other8%(23)
Diversity Score52.8%(151)
2024
White, non-Hispanic75.3%(280)
Black0.5%(2)
Hispanic / Latino16.9%(63)
Asian0%(0)
Other7.3%(27)
Diversity Score49.9%(186)
Diversity Score
50
−5%since 2023
from 53 in 2023
2009 – 2024
Section 05

Education

Bachelor's degree or higher
17.6%
+0.5 ptssince 2023
from 17.1% in 2023
US average: 35.6%
High school or higher
88.4%
+3.9 ptssince 2023
from 84.5% in 2023
US average: 89.6%
Graduate degree
4.7%
−0.7 ptssince 2023
from 5.3% in 2023
US average: 14.0%
Section 06

Commute & transportation

Average commute
33.7 min
Unchangedsince 2023
from 33.7 min in 2023
US average: 26.5
Drive alone to work
86.4%
−8.4 ptssince 2023
from 94.7% in 2023
US average: 68.9%
Carpooled to work
13.0%
+13.0 ptssince 2023
from 0.0% in 2023
US average: 8.5%
Public transit
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 3.2%
Worked from home
0.6%
−0.2 ptssince 2023
from 0.9% in 2023
US average: 15.0%
Walked to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
No vehicle available
7.0%
−1.5 ptssince 2023
from 8.4% in 2023
US average: 8.3%
Section 07

Work & employment

Unemployment rate
12.7%
−5.3 ptssince 2023
from 18.1% in 2023
US average: 5.2%
Labor force participation
55.4%
−0.2 ptssince 2023
from 55.6% in 2023
US average: 63.5%
Self-employed
13.9%
−8.1 ptssince 2023
from 22.0% in 2023
US average: 13.1%
Management & professional
23.4%
−5.4 ptssince 2023
from 28.8% in 2023
US average: 42.5%
Section 08

People & community

Male
51.9%
+9.2 ptssince 2023
from 42.7% in 2023
Female
48.1%
−9.2 ptssince 2023
from 57.3% in 2023
Foreign born
3.0%
+0.5 ptssince 2023
from 2.4% in 2023
US average: 14.1%
Veterans
8.7%
+2.4 ptssince 2023
from 6.2% in 2023
US average: 6.2%
With a disability
23.9%
−2.0 ptssince 2023
from 25.9% in 2023
US average: 13.3%
Uninsured
15.3%
+0.3 ptssince 2023
from 15.0% in 2023
US average: 8.4%
Broadband at home
69.4%
+5.8 ptssince 2023
from 63.6% in 2023
US average: 91.0%
English only at home
88.9%
+5.7 ptssince 2023
from 83.2% in 2023
US average: 77.7%
Spanish at home
11.1%
−5.7 ptssince 2023
from 16.8% in 2023
US average: 13.6%
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Frequently asked

How many people live in Iola, Texas?

Iola, Texas has about 372 residents according to the 2024 American Community Survey.

What is the median household income in Iola, Texas?

The typical household in Iola, Texas earns about $50,000 a year. Half of households make more than that, and half make less.

Is Iola, Texas expensive?

In Iola, Texas, the median home is worth about $133,300, and the typical rent is about $735 a month.

How educated are people in Iola, Texas?

About 17.6% of adults age 25 and over in Iola, Texas hold a bachelor's degree or higher.

What is the poverty rate in Iola, Texas?

About 8.3% of people in Iola, Texas live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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